Criteo Dynamic Retargeting

Who Uses Criteo Dynamic Retargeting?

SMB's, Midsize, Large Enterprises. CMO, Head of Display, Director of commerce, programmatic, paid display management, mobile marketing managers, acquisition managers.

What Is Criteo Dynamic Retargeting?

Trusted by 18,000 marketers worldwide, Criteo Dynamic Retargeting delivers the right ad at the right moment in the shopper journey. Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume.

Criteo Dynamic Retargeting Details

Criteo

http://www.criteo.com

Founded 2005

Criteo Dynamic Retargeting video
Play
-thumb
-thumb
-thumb
-thumb
-thumb

Criteo Dynamic Retargeting pricing overview

Criteo Dynamic Retargeting does not have a free version and does not offer a free trial.


Free Version

No

Free Trial

No

Criteo Dynamic Retargeting deployment and support

Support

  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • Live Online
  • Webinars
  • Documentation

Criteo Dynamic Retargeting Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

View full list of Campaign Management Software

  • A/B Testing
  • Audience Targeting
  • Behavioural Targeting
  • Conversion Tracking
  • Geo Targeting
  • Mobile Retargeting
  • Personalisation
  • Recommendation Engine
  • Social Media Retageting

View full list of Retargeting Software

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Tools

Criteo Dynamic Retargeting Alternatives

More Criteo Dynamic Retargeting alternatives

Criteo Dynamic Retargeting Reviews for UK Users

Read all reviews

Overall rating

4.2/5

Average score

Ease of Use 3.9
Customer Service 3.8
Features 4.2
Value for Money 4.1

Review software

Share your experiences with other software buyers.

Write a Review!
Chitta ranjan D.
Digital Marketing Manager
Health, Wellness & Fitness, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 18/12/2018

"Convert Traffic to Customers Using Criteo"

Comments: I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Pros: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons: For an E-commerce website, it's not that easy to implement the Criteo script.

Vendor Response

by Criteo on 21/12/2018

Thank you for your review Chitta.

Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

  • Reviewer Source 
  • Reviewed on 18/12/2018
Cameron S.
Performance Marketing Lead
Consumer Goods, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 04/06/2019

"Powerful Retargeting, with a Few Downfalls"

Comments: Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Pros: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

  • Reviewer Source 
  • Reviewed on 04/06/2019
Verified Reviewer
COO
Retail, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    2 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    2 /5
  • Customer Support
    1 /5
  • Value for Money
    2 /5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 29/04/2019

"Machine Learning gone awry"

Comments: NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Pros: I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Cons: The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Vendor Response

by Criteo on 21/06/2019

Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

  • Reviewer Source 
  • Reviewed on 29/04/2019
Rob S.
Technology Manager
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 09/04/2018

"Converts customers and makes money!"

Comments: If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Pros: We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Cons: Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

  • Reviewer Source 
  • Reviewed on 09/04/2018
Verified Reviewer
Customer Success Manager
Internet, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 22/01/2019

"Awesome tool for programmatic buying retargeting internationally"

Comments: Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.

Pros: Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

Cons: Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

  • Reviewer Source 
  • Reviewed on 22/01/2019