Who Uses Adverity?

Adverity helps marketers in agencies and brands to tackle their data challenges, reduce reporting complexity, and create successful, data-driven campaigns that will deliver a high ROI.

What Is Adverity?

Adverity is a flexible end-to-end marketing analytics platform enabling data-driven marketers to make better decisions and improve performance across all campaigns and channels. Adverity makes it easy to identify opportunities to generate more revenue and demonstrate marketing ROI.

Thanks to powerful automated data integrations, data visualizations and AI-powered predictive analytics, Adverity enables marketers to track performance in a single view and uncovers new insights in real-time.

Adverity Details

Adverity

http://www.adverity.com/

Founded 2014

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Adverity pricing overview

See pricing plans

Adverity does not have a free version. Adverity paid version starts at US$1.00.


Starting Price

Free Version

No

Adverity deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Adverity Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Benchmarking
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Key Performance Indicators
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Strategic Planning
  • Third Party Integrations
  • Trend / Problem Indicators
  • Trend Analysis
  • Visual Analytics

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  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Customization
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Synchronisation
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Functions/Calculations
  • KPI Monitoring
  • Mobile Dashboards
  • Monitoring
  • Multiple Data Sources
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Projections
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Single Page View
  • Single Sign On
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Widgets
  • Workflow Management

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  • API
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  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Charting
  • Collaboration Tools
  • Content Management
  • Customisable Branding
  • Customisable Dashboard
  • Customisable Reports
  • Customisable Templates
  • Customization
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Synchronisation
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Geographic Maps
  • Monitoring
  • Multiple Data Sources
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Search/Filter
  • Simulation
  • Single Sign On
  • Third Party Integrations
  • Trend Analysis
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  • Visual Discovery
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  • Widgets
  • Workflow Management

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  • AB Testing
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  • Analytics/ROI Tracking
  • Behaviour Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics

View full list of Marketing Analytics Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Audit Management
  • Budgeting/Forecasting
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Dashboard
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Synchronisation
  • Data Visualisation
  • Drag & Drop
  • Financial Analysis
  • Financial Reporting
  • Forecasting
  • Marketing Reports
  • Monitoring
  • Multiple Data Sources
  • OLAP
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
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  • Single Sign On
  • Summary Reports
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management

View full list of Reporting Tools

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  • Application Management
  • Automated Scheduling
  • CRM
  • Configurable Workflow
  • Dashboard
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Storage Management
  • Data Synchronisation
  • Data Visualisation
  • Data Warehouse Software
  • Database Support
  • Document Management
  • Drag & Drop
  • ERP
  • ETL Tools
  • Email Management
  • Integrations Management
  • Metadata Management
  • Mobile Access
  • Monitoring
  • Multiple Data Sources
  • Point of Sale (POS)
  • QuickBooks Integration
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • SSL Security
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Adverity Alternatives

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Adverity Reviews for UK Users

Read all reviews

Overall rating

4.5/5

Average score

Ease of Use 4
Customer Service 4.5
Features 4.6
Value for Money 4.3

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Share your experiences with other software buyers.

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Chanderdhar S.
Data Scientist
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 12/11/2019

"Advanced ETL tool"

Comments: Collect data from multiple data sources and store them in a warehouse. And use the data for further analysis and reporting.

Pros: Scheduled extraction with import reports. Also, support is always there to fix issues as soon as possible.

Cons: Repeated schema mapping for new data streams.

Vendor Response

by Adverity on 13/11/2019

Thank you for taking the time to leave us this great review, Chanderdhar! We are happy to hear that you are pleased with our product and support team.

Cheers,
Your Adverity team

  • Reviewer Source 
  • Reviewed on 12/11/2019
Todd M.
Director, Social & Media Operations
Marketing & Advertising, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 13/11/2019

"Marketing Data and ETL Made Easy"

Comments: We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

Pros: Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs. As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs. Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

Cons: While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Vendor Response

by Adverity on 14/11/2019

Thank you very much for this great review, Todd!

We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team.

Cheers,
Your Adverity Team

  • Reviewer Source 
  • Reviewed on 13/11/2019
Tina J.
  • Overall Rating
    3 /5
  • Ease of Use
    Unrated
  • Features & Functionality
    Unrated
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 16/03/2019
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 16/03/2019
Verified Reviewer
Principal Marketing Platforms Manager
E-Learning, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 22/11/2019

"Extremely customizable and powerful tool for marketing data automation, with a steep learning curve"

Comments: Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools.
Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.

Pros: 1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits.
2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time.
3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.

Cons: Learning curve is substantial - understanding the logic of the product takes time and some technical skills.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
Documentation is still in development, and extra communication with support team is inevitable.

Vendor Response

by Adverity on 25/11/2019

Thank you for taking the time to write us this great review!

Cheers,
Your Adverity team

  • Reviewer Source 
  • Reviewed on 22/11/2019
Ozgur A.
Senior Data Analyst
Marketing & Advertising, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 01/10/2019

"Marketing Tool"

Comments: Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports

Pros: The ability to merge the data and visualize it in terms of marketing professional vision

Cons: It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

Vendor Response

by Adverity on 03/10/2019

Hi Ozgur,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team

  • Reviewer Source 
  • Reviewed on 01/10/2019