What Is Stackla?

Stackla is the user-generated content (UGC) platform that puts customer stories at the heart of brand marketing. Through predictive intelligence and automation, Stackla helps brands identify authentic, compelling customer content from across the social web and showcase them at scale throughout their core marketing channels increasing engagement, strengthening customer trust and driving sales. Stackla is designed to meet the content personalization needs of enterprise-level organizations.

Who Uses Stackla?

Serving 350+ global brands in travel, hospitality, CPG, retail, auto & nonprofit, Stackla is designed to meet the needs of enterprise-level organizations such as Expedia, Mazda & Lush Cosmetics.

Stackla Details

Stackla

Founded in 2012

Stackla videos and images

Stackla video
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Stackla Software - UGC Curation & Moderation - thumbnail
Stackla Software - UGC Discovery - thumbnail
Stackla Software - Make UGC Shoppable - thumbnail
Stackla Software - Publish UGC - thumbnail
Stackla Software - Build a Creator Community - thumbnail

Stackla Details

Stackla

Founded in 2012

Compare Stackla pricing with similar products

Starting price

N/A
US$108.00/year
US$49.00/month
N/A

Free Version

Free Version No
Free Version No
Free Version Yes
Free Version No

Free Trial

Free Trial No
Free Trial Yes
Free Trial Yes
Free Trial No

Stackla deployment and support

Support

  • Email/Help Desk
  • Knowledge Base

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Features of Stackla

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

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  • API
  • Activity Dashboard
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  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Video Management
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  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Advertising
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  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Notifications
  • Blogs
  • Calendar Management
  • Chat/Messaging
  • Commenting/Notes
  • Contact Database
  • Content Management
  • Customisable Branding
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Data Security
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • File Management
  • Filtering
  • Forum / Discussion Board
  • Group Management
  • Knowledge Base Management
  • Live Chat
  • Media Library
  • Mobile Access
  • Monitoring
  • Online Forums
  • Personalisation
  • Real Time Notifications
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Role-Based Permissions
  • Single Sign On
  • Social Media Integration
  • Social Promotion
  • Tagging
  • Task Management
  • Third Party Integrations
  • User Management
  • User Profiles

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Reviews of Stackla

Read all 8 reviews

Average score

Overall
4.2
Ease of Use
4
Customer Service
4.2
Features
4.1
Value for Money
4.2

Reviews by score

5
3
4
4
3
1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Claude W.
Account Director in UK
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: Free Trial
Reviewer Source
Source: GetApp

Smart Content Curation through machine learning

5 4 years ago

Pros:

Stackla is great at aggregating the best social content. Part of a next generation content management suite of platforms now on the market, Stackla is driving content curation through machine learning. As a medium and large business, you can categorise content to create a UGC library. It's great for hyper-personalisation and engagement tracking.

Cons:

I think the idea is great, the industry is still behind. Stackla is leading in travel and tourism, but does not have a strong presence in other industries such as retail.

Verified Reviewer
Digital Communications Manager in Netherlands
Verified LinkedIn User
Education Management, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Best UGC platform I've seen

4 8 months ago

Comments: Very positive overall. Stackla is now a core tool for our BAU.

Pros:

It specialises in UGC and does everything you need in that space. Do if you have a strategic need to develop and run UGC campaigns you can be confident it will support you tactically. Powerful tools to capture, curate and present back UGC across multiple touch points.

Cons:

Can be complex to use and a bit of a learning curve is required to get to grips with the lexicon. It's also easy to make mistakes when configuring filters and widgets.

Athar A.
Head of Social and Digital Activation in UK
Nonprofit Organization Management, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Stackla

3 8 months ago

Comments: Stackla is a good tool for our needs and over the years I have built a strong relationship with them but feel that the product improvements come too slowly.

Pros:

The widgets are great and the influencer management tool is a brilliant addition.

Cons:

The platform isn't very intuitive and setting up new terms and filters etc could be a bit simpler.

Ciara F.
Marketing Community Manager in UK
Hospitality, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Easily collate and share UGC

5 8 months ago

Pros:

Easy to use once set up. Traffic light system is useful.

Cons:

Terminology not user-friendly for users especially new marketing interns. Updated filter views not fit-for-purpose as it also shows disabled & queued content so have to return to content section. Having to go back to 'Terms' to edit a search. Would be much easier to edit the search within the content moderation section as soon as you noticed that the search term might need updating or tweaking. Shop-spots and other tagging features require a lot of admin work & it's not usually possible to dedicate chunks of time and resources to this with a small team.

Verified Reviewer
Director of Digital Marketing in US
Verified LinkedIn User
Hospitality, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Great when it works

5 2 years ago

Comments: It was great until it stopped working because Stackla was violating Facebook’s terms of service.

Pros:

Stackla was our go-to for aggregating user-generated content for over a year. Once set up, the interface was easy to use and allowed our team to easily acquire rights to Instagram images to reuse in our digital marketing. It also archived all of our permissions so we could easily reference them.

Cons:

Our biggest downside of using Stackla was that the platform was cut off for about a month from the Instagram API because Stackla had violated Facebook’s terms of service. For how much we use UGC, we could not afford to work with a vendor that could go offline for such large periods of time. We ended up switching to another company.