15 years helping British businesses
choose better software

What is Virtuous?

Virtuous is much more than a CRM. It is the only responsive fundraising platform, unifying fundraising and development activities, ridding teams of redundant back-office tasks, and surfacing the insights needed to deliver dynamic donor experiences at scale. Giving is deeply personal. We believe fundraising should be too, and technology partners should help nonprofit teams create responsive experiences that build better donor relationships and increase impact with confidence.

Who Uses Virtuous?

We serve nonprofits who depend on donations from individual donors. Our customers depend on our CRM to build donor relationships, manage volunteers, drive marketing activities and manage gift entries.

Virtuous Software - Donor Lifecycle Dashboard
Virtuous Software - Donor Dashboard
Virtuous Software - Integrated Emails
Virtuous Software - Take Payments Online
Virtuous Software - Personalize Donor Touches

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Reviews of Virtuous

Average score

Overall
4.7
Ease of Use
4.5
Customer Service
4.6
Features
4.6
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
77%
4
19%
2
2%
1
2%
Patricia
Patricia
Writer & Designer in US
Verified LinkedIn User
Nonprofit Organization Management, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Just keeps getting better

5.0 4 years ago

Comments: We transitioned to Virtuous from Raiser's Edge several years ago, and it was probably the best decision we ever made in terms of being able to decentralize our CRM and make it accessible to our team at large. It took us a while to get everyone trained to use it but now that we are up to speed we don't know how we lived without it.

Pros:

Virtuous was one of the newer CRM's when we started using it, but you can tell they are improving it all the time. As the years have gone by, its look and feel as well as features have continued to improve. It gives you the sense that you are working with a much bigger company that is dedicated to providing a quality product. It has helped our entire team have a central place to interact with donor data and we have been able to customize it to meet our needs.

Cons:

There were a few hiccups initially as we got our data sorted out and imported to the platform and the fields customized for how we would use it. We probably still have some ways to go with our architecture, as we cannot continue to infinitely expand our data fields. We are at a point now where it is starting to get clunky with all the fields we have added. But it is not the fault of the platform, more the way we use it. The platform itself has continually improved.

Emily
Grant Writer in US
Individual & Family Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Virtuous is the extra teammate we always needed!

5.0 9 months ago

Pros:

Virtuous is one of the more intuitive, user-friendly CRMs I have used in my fundraising career—while still providing robust data and analysis. This is the third donor database my current nonprofit has employed over the years—the first one I was able to choose personally—and after multiple years now using the platform, we're all still very satisfied. We appreciate having instant access to upgrades and new features, and I can't begin to say how wonderful our experience with the PEOPLE of Virtuous has been. Our sales associate, data migration team, customer success specialist, and the help desk folks have provided fast, efficient, thorough, knowledgeable, proactive assistance at every step.

Cons:

This is largely an out-of-the-box solution that does not require significant up-front investment of time and manpower (two things nonprofits notoriously lack) in order to build from scratch. That may not be the right choice for someone who needs or desires more customization, but it was for us. There are still plenty of built-in / best practice features that can be tailored to our unique needs.

Michelle
Associate Director of Development in US
Nonprofit Organization Management, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: SoftwareAdvice

Alternatives Considered:

Hoping to see an improved experience over time- not yet convinced

2.0 2 years ago

Comments: We are not yet sure if it was the right choice for our organization to move to Virtuous. We still believe that the product will support our growth as an organization long term, but we are not currently satisfied and hope to be proven right. Based on our experience so far, we would not recommend Virtuous to another organization.

Pros:

Virtuous has many intuitive features and is visually appealing for the user. Lists and queries are easy to run without having any background in querying language. I appreciate that Virtuous is frequently rolling out upgrades, bug fixes, and new features.

Cons:

The software runs very slowly without explanation on some days, taking nearly a minute to load certain pages or widgets. Reporting has some limitations compared to our last software. Customer support is very hit or miss. Support is initially provided through a chat bot and then answered "usually" within 24 hours by a Virtuous representative. Some reps are knowledgeable and provide helpful links, screenshots, etc, while others don't seem to know how to work the platform themselves. There have been backlogs at times where requests are not answered for 2+ business days, and if you ask a follow up question, you may find yourself waiting again. There seems to be no option for an upgraded customer support package if you have unique or custom requests. The knowledge base is not comprehensive and is sometimes out of date. The migration process was also very rough. We started out with a professional and extremely helpful project manager, but when he transitioned off, it went downhill quickly. The Data Migration Specialist that worked with us did not seem to have experience and although she ultimately did what she could to be helpful, probably putting in many extra hours on our behalf, my sense is that her lack of initial training and lack of diligence in early conversations wasted many hours for both of us.

Wendy
Interim Advancement and Data Services in US
Individual & Family Services, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Virtuous is the change for responsive efficient fundraising CRMs in this era!

5.0 4 months ago

Comments: Awesome experience from the first introduction through conversion and continued support! This has been an exceptional partnership for our organization!

Pros:

Virtuous allows for easy integrations from multiple software platforms. Workflows allow for automation of data tasks as well as tasks assigned to users for continual donor stewardship. It provides donor wealth and social insights on the donor record. Marketing emails to targeted audiences with response analytics. Ability for gift, project, event analytics to make decisions on fundraising strategies. Customization of fields to our organizations specific concerns.

Cons:

A small portion of the migration/conversion logic was did not match as expected to incoming data.

Toby
Executive Director in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Virtuous is the most powerful, user-friendly, and feature rich non-profit CRM on the market

5.0 9 months ago

Comments: Excellent onboarding with partners, great training, robust software and solid integrations. We are also thankful for the regular communications from the vendor including software enhancements that are automatically deployed monthly.

Pros:

Extremely user-friendly interface and robust written and video documentation makes Virtuous easy for staff to learn to use. The features are rich including donor management, online donations, integrations, volunteer and event management and reporting.

Cons:

Not the cheapest system on the market may price it out for very small non-profits, but you certainly get what you pay for!