Who Uses Mixpanel?

Over 250,000 apps and websites around the world use Mixpanel.

What Is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retainin real-time, across devicesto improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.

For more information, visit: www.mixpanel.com

Mixpanel Details

Mixpanel

https://mixpanel.com

Founded 2009

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Mixpanel pricing overview

Mixpanel has a free version and offers a free trial. Mixpanel paid version starts at US$89.00/month.


Starting Price

US$89.00/month

Pricing Details

https://mixpanel.com/pricing/

Free Version

Yes

Free Trial

Yes

Mixpanel deployment and support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Mixpanel Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

View full list of AB Testing Tools

  • Analytics
  • Churn Management
  • Communication Management
  • Community Management
  • Content Syndication
  • Feedback Collection
  • Gamification
  • Live Chat
  • Video Content

View full list of Customer Engagement Software

  • Action Management
  • Attribution Modeling
  • Behavioural Analytics
  • Collaboration
  • Customer Profiles
  • Data Import/Export
  • Predictive Analytics
  • Surveys & Feedback
  • Templates

View full list of Customer Journey Mapping Tools

  • Dashboard
  • Data Discovery
  • Data Source Connectors
  • Data Visualisation
  • Natural Language Search
  • Predictive Analytics
  • Query Builder
  • Reporting/Analytics
  • Self Service Data Preparation
  • Self-service Analytics
  • Storytelling

View full list of Data Analysis Software

  • Deep Learning
  • ML Algorithm Library
  • Model Training
  • NLP
  • Predictive Modeling
  • Statistical / Mathematical Tools
  • Templates
  • Visualisation

View full list of Machine Learning Software

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking

View full list of Mobile Analytics Software

  • Collaboration
  • Idea Management
  • Milestone Tracking
  • Prioritisation
  • Product Roadmapping
  • Release Planning
  • Requirements Management
  • Resource Management
  • Surveys & Feedback
  • Workflow Management

View full list of Product Management Software

  • A/B Testing
  • Analytics
  • Campaign Segmentation
  • Contextual Targeting
  • Device Targeting
  • Expiry Notifications
  • Geo Targeting
  • Mobile Notifications
  • Notification Scheduling
  • Visual Notifications
  • Web Notifications

View full list of Push Notifications Software

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

View full list of Web Analytics Tools

  • Competitor Analysis
  • Content Management
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

View full list of Website Optimisation Tools

Mixpanel Alternatives

More Mixpanel alternatives

Mixpanel Reviews for UK Users

Read all reviews

Overall rating

4.4/5

Average score

Ease of Use 3.8
Customer Service 4.3
Features 4.3
Value for Money 3.9

Review software

Share your experiences with other software buyers.

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Maxim L.
Co-Founder
Computer Software, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 25/07/2019

"Tracking user behavior is a must but we're still figuring out Mixpanel"

Comments: We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

Pros: The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful

Cons: Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it

  • Reviewer Source 
  • Reviewed on 25/07/2019
Verified Reviewer
Software Engineer
Computer Software, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 26/09/2020

"Great Analytics tool for Decision Making"

Comments: It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Pros: 1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products.
3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data.
4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Cons: Sometimes we face issue in profiling of the users.

  • Reviewer Source 
  • Reviewed on 26/09/2020
Hasin A.
Data Analyst
Higher Education, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    3 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 04/04/2018

"One of the best web analytics tools"

Comments: - Web analytics
- Mobile Analytics
- Marketing Attribution

Pros: The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons: The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

  • Reviewer Source 
  • Reviewed on 04/04/2018
Fayssal J.
CEO
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 31/07/2018

"I use Mixpanel every single hour a day, 7 days a week and 365 days a year !"

Comments: It's the simplest way to track app usage.

Pros: Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.

Cons: Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

  • Reviewer Source 
  • Reviewed on 31/07/2018
Verified Reviewer
CEO
Consumer Services, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support
    Unrated
  • Value for Money
    3 /5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 05/05/2020

"Basic analytics software for simple companies"

Comments: Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Pros: This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Cons: There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

  • Reviewer Source 
  • Reviewed on 05/05/2020