Who Uses Mixpanel?

Over 250,000 apps and websites around the world use Mixpanel.

What Is Mixpanel?

At Mixpanel, our mission is to increase the rate of innovation. Through our powerful analytics platform, companies can analyze how and why their users engage, convert, and retain across web, mobile, and smart devices. Then use that data to improve their business and products.

Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

Mixpanel Details

Mixpanel

https://mixpanel.com

Founded 2009

Mixpanel Pricing Overview

Mixpanel starts at US$89.00/month. Mixpanel has a free version and offers free trial. See additional pricing details for Mixpanel below.

Starting Price

US$89.00/month

Pricing Details

https://mixpanel.com/pricing/

Free Version

Yes

Free Trial

Yes

Deployment

Installed - Mac

Cloud, SaaS, Web

Installed - Windows

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Mixpanel Features

AB Testing Tools
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Action Management
Attribution Modeling
Behavioural Analytics
Collaboration
Customer Profiles
Data Import/Export
Predictive Analytics
Surveys & Feedback
Templates
Data Discovery
Data Visualisation
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
Deep Learning
ML Algorithm Library
Model Training
NLP
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualisation
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritisation
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management
A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Mixpanel Reviews

Showing 5 of 71 reviews

Overall
4.4/5
Ease of Use
3.8/5
Customer Service
4.3/5
Features
4.3/5
Value for Money
4/5
Matylda C.
Content Specialist
Computer Software, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 05/08/2018

"Very easy to navigate and pull your data"

Pros: Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Cons: I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 05/08/2018
Sapph L.
Marketing strategist
Professional Training & Coaching, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 25/12/2019

"Powerful, comprehensive tool to track and analyze user actions and behavior patterns"

Comments: It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Pros: Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Cons: Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

  • Reviewer Source 
  • Reviewed on 25/12/2019
Maxim L.
Co-Founder
Computer Software, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 25/07/2019

"Tracking user behavior is a must but we're still figuring out Mixpanel"

Comments: We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

Pros: The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful

Cons: Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it

  • Reviewer Source 
  • Reviewed on 25/07/2019
Hasin A.
Data Analyst
Higher Education, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    3/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 04/04/2018

"One of the best web analytics tools"

Comments: - Web analytics
- Mobile Analytics
- Marketing Attribution

Pros: The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons: The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

  • Reviewer Source 
  • Reviewed on 04/04/2018
Fayssal J.
CEO
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 31/07/2018

"I use Mixpanel every single hour a day, 7 days a week and 365 days a year !"

Comments: It's the simplest way to track app usage.

Pros: Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.

Cons: Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

  • Reviewer Source 
  • Reviewed on 31/07/2018