--- description: Discover the benefits and disadvantages of Apollo.io. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Apollo.io Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io](/software/158696/apollo) # Apollo.io Canonical: https://www.capterra.co.uk/software/158696/apollo Page: 1 / 17\ Next: [Next page](https://www.capterra.co.uk/software/158696/apollo?page=2) > Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies. > > Verdict: Rated **4.5/5** by 387 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Apollo.io? Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 387 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Apollo.io - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing Free: $0/month - always Free Basic: $49/month Professional: $99/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Israel, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, United Arab Emirates and 2 more ## Features - AI/Machine Learning - Activity Dashboard - Alerts/Notifications - Auto-Dialer - B2B Lead Generation - CRM - Calendar Management - Call List Management - Call Monitoring - Call Recording - Campaign Management - Collaboration Tools - Communication Management - Competitive Analysis - Contact Management - Conversation Intelligence - Customer History - Customer Profiles - Customer Segmentation - Dashboard - Data Enrichment - Data Import/Export - Demographic/Firmographic Data - Email Management - Email Marketing - Engagement Tracking - Event Triggered Actions - Intent Data - Interaction Tracking - Lead Capture - Lead Distribution - Lead Management - Lead Notifications - Lead Scoring - Lead Segmentation - Meeting Management - Performance Management - Performance Metrics - Personalisation - Pipeline Management - Predictive Analytics - Prioritisation - Process/Workflow Automation - Reporting & Statistics - Reporting/Analytics - Sales Reports - Target Account Identification - Task Management - Third-Party Integrations - Workflow Management ... and 4 more features ## Integrations (23 total) - Census - Gmail - Google Chrome - HubSpot CRM - HubSpot Marketing Hub - HubSpot Sales Hub - Koncert - Lavender - LinkedIn for Business - Mailgun - Marketo Engage - Microsoft Outlook - Nooks - Nylas - Orum ... and 8 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Inside Sales Software](https://www.capterra.co.uk/directory/30680/inside-sales/software) ## Related Categories - [Inside Sales Software](https://www.capterra.co.uk/directory/30680/inside-sales/software) - [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software) - [Account Based Marketing Software](https://www.capterra.co.uk/directory/31125/account-based-marketing/software) ## Alternatives 1. [Cognism](https://www.capterra.co.uk/software/169083/cognism) — 4.7/5 (255 reviews) 2. [Seamless](https://www.capterra.co.uk/software/207295/seamless-ai) — 4.5/5 (487 reviews) 3. [Dripify](https://www.capterra.co.uk/software/215082/dripify) — 4.7/5 (476 reviews) 4. [useArtemis](https://www.capterra.co.uk/software/1035603/useartemis) — 4.7/5 (171 reviews) 5. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Solid tool for Business Development." — 5.0/5 > **Dylan** | *3 September 2025* | Human Resources | Recommendation rating: 8.0/10 > > **Pros**: Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. > > **Cons**: Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. ----- ### "A great B2B tool - sales team love it." — 5.0/5 > **Joe** | *26 March 2026* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Great for our sales team, helps deep diving into discovering leads, connection with Linkedin is great helps with leverage. > > **Cons**: Not had any bad feedback yet. Personally I feel the data enrichment is slightly weaker than some other tools I have used but that's being picky, the sales team seem to like it. > > Great experience, simple to read instructions, easy set up, seems to have good support. Happy with everything so far. ----- ### "Great software" — 4.0/5 > **Mark** | *24 March 2025* | Staffing & Recruiting | Recommendation rating: 8.0/10 > > **Pros**: I’m integration into LinkedIn and hubspot makes workflow seamless > > **Cons**: Can be a little too complex at times particularly with email deliverability ----- ### "The software is great, worthy signing up for the webinars\!" — 4.0/5 > **Alessandro** | *24 September 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: It's a CRM that enriches your searches with actual data and allows you to manage and schedule campaigns. The user interface is simple and intuitive, however the Apollo team organises regular free webinars to assist with onboarding. Setting up the client on your machine is quick and painless. I don't have a paid version, so I cannot discuss value for money, but even the free version with its (few) limitations is extremely useful. > > **Cons**: Nothing specific. Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition. > > So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. I am very impressed by the quality of the webinars and the training videos, Apollo is worth signing up just for them\! ----- ### "Apollo Campaign management made easy" — 4.0/5 > **Richard** | *16 June 2025* | Real Estate | Recommendation rating: 7.0/10 > > **Pros**: Ease of setup, FREE initially, quite straightforward to manage, and workflows/linking accounts is straightforward. > > **Cons**: Tech support was not that great when we could not validate our domain. Our Cloudflare setup was correct and working, but would not sync. after 3 weeks, we finally got it working, after insisting Apollo review their settings. > > Okay initially, for some things easy to use and work, but for more complex tasks we use other tools. ----- Page: 1 / 17\ Next: [Next page](https://www.capterra.co.uk/software/158696/apollo?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/158696/apollo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data