--- description: Discover the benefits and disadvantages of Apollo.io. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Apollo.io Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io](/software/158696/apollo) # Apollo.io Canonical: https://www.capterra.co.uk/software/158696/apollo Page: 1 / 17\ Next: [Next page](https://www.capterra.co.uk/software/158696/apollo?page=2) > Cloud-based B2B sales platform combining contact database, multi-channel outreach, built-in dialer, lead enrichment, and workflow. > > Verdict: Rated **4.5/5** by 398 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Apollo.io? Small businesses to enterprise organizations in B2B industries including technology, fintech, legal technology, AI research, and creative services. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 398 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Apollo.io - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing Free: $0/month - always Free Basic: $49/month Professional: $99/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, Portuguese, Spanish - **Available Countries**: Algeria, Argentina, Australia, Austria, Bahrain, Bangladesh, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Czechia, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France and 27 more ## Features - Auto-Dialer - Automatic Call Distribution - Automatic Transcription - B2B Lead Generation - CRM - Calendar Management - Call Monitoring - Call Recording - Call Transcription - Campaign Management - Collaboration Tools - Communication Management - Competitive Analysis - Contact Management - Conversation Intelligence - Customer History - Customer Profiles - Customer Segmentation - Dashboard - Data Enrichment - Data Import/Export - Email Templates - Engagement Tracking - Event Triggered Actions - For Sales Teams/Organizations - Intent Data - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Notifications - Performance Management - Performance Metrics - Personalisation - Predictive Analytics - Prioritisation - Real-Time Notifications - Recording - Reminders - Reporting & Statistics - Reporting/Analytics - Sales Reports - Scheduling - Sentiment Analysis - Speech Recognition - Target Account Identification - Task Management - Third-Party Integrations - Workflow Automation - Workflow Management ... and 17 more features ## Integrations (60 total) - Agentforce - Airtable - Attio - Barracuda Web Security Gateway - Bouncer - Bullhorn - Calendar Scheduling Software for Teams - Chrome Enterprise - Claude - Claude Code - Clay - Close - Copper - Crelate - Dynamics 365 Sales ... and 45 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Inside Sales Software](https://www.capterra.co.uk/directory/30680/inside-sales/software) ## Related Categories - [Inside Sales Software](https://www.capterra.co.uk/directory/30680/inside-sales/software) - [Buyer Intent Software](https://www.capterra.co.uk/directory/32055/buyer-intent/software) - [Sales Engagement Platform Software](https://www.capterra.co.uk/directory/32195/sales-engagement-platform/software) - [Conversation Intelligence](https://www.capterra.co.uk/directory/34395/conversation-intelligence/software) - [AI Meeting Assistants](https://www.capterra.co.uk/directory/34861/ai-meeting-assistants/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) 2. [Seamless](https://www.capterra.co.uk/software/207295/seamless-ai) — 4.5/5 (593 reviews) 3. [Dripify](https://www.capterra.co.uk/software/215082/dripify) — 4.7/5 (477 reviews) 4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2571 reviews) 5. [Cognism](https://www.capterra.co.uk/software/169083/cognism) — 4.7/5 (264 reviews) ## Reviews ### "Solid tool for Business Development." — 5.0/5 > **Dylan** | *3 September 2025* | Human Resources | Recommendation rating: 8.0/10 > > **Pros**: Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. > > **Cons**: Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. ----- ### "Great all in one business development software" — 5.0/5 > **Chris** | *23 June 2025* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: Easy to use tool for business development outreach. All in one tool to locate and reach out to your target market. > > **Cons**: Whilst the database is vast, the reliability of email addresses is the biggest concern with a relatively high bounce rate. > > A solid all in one tool at a competitive price point, lots of useful tools all wrapped into an intuitive user face. ----- ### "Good prospecting tool, all-in-one solution but lacklustre EMEA contact data" — 5.0/5 > **Peter** | *8 January 2025* | Human Resources | Recommendation rating: 10.0/10 > > **Pros**: Easy of use, all-in-one solution for sales prospecting. > > **Cons**: Contact quality data, especially mobile numbers for EMEA. > > Overall, I had some success with it, but I needed better phone data. ----- ### "The software is great, worthy signing up for the webinars\!" — 4.0/5 > **Alessandro** | *24 September 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: It's a CRM that enriches your searches with actual data and allows you to manage and schedule campaigns. The user interface is simple and intuitive, however the Apollo team organises regular free webinars to assist with onboarding. Setting up the client on your machine is quick and painless. I don't have a paid version, so I cannot discuss value for money, but even the free version with its (few) limitations is extremely useful. > > **Cons**: Nothing specific. Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition. > > So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. I am very impressed by the quality of the webinars and the training videos, Apollo is worth signing up just for them\! ----- ### "A great B2B tool - sales team love it." — 5.0/5 > **Joe** | *26 March 2026* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Great for our sales team, helps deep diving into discovering leads, connection with Linkedin is great helps with leverage. > > **Cons**: Not had any bad feedback yet. Personally I feel the data enrichment is slightly weaker than some other tools I have used but that's being picky, the sales team seem to like it. > > Great experience, simple to read instructions, easy set up, seems to have good support. Happy with everything so far. ----- Page: 1 / 17\ Next: [Next page](https://www.capterra.co.uk/software/158696/apollo?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/158696/apollo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data