---
description: Discover the benefits and disadvantages of Bold Upsell.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Bold Upsell Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [Bold Upsell](/software/158573/product-upsell)

# Bold Upsell

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> The Product Upsell app for Shopify stores allows merchants to offer relevant add-on products to customers based on cart content.
> 
> Verdict: Rated **4.5/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Bold Upsell?

Shopify ecommerce stores that want to sell more to every customer and increase Average Order Value (AOV) with no added effort.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 10 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bold Commerce
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$9.99
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: The price ranges from $9.99-$59.99/mo based on how many upsells you present
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- Recommendations

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)

## Alternatives

1. [GMass](https://www.capterra.co.uk/software/168452/gmass) — 4.8/5 (1366 reviews)
2. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews)
3. [Luigi's Box](https://www.capterra.co.uk/software/186030/luigi-s-box) — 4.9/5 (110 reviews)
4. [Shopamine](https://www.capterra.co.uk/software/1048652/shopamine) — 5.0/5 (30 reviews)
5. [Personizely](https://www.capterra.co.uk/software/177632/personizely) — 4.9/5 (38 reviews)

## Reviews

### "Great upsell / cross-sell tool" — 4.0/5

> **Andrea** | *1 April 2024* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: Now also post-purchase upsell is being offered&#10;Upsells and cross-sells are easy to set up&#10;no fees per extra revenue generated, it is based on views only which is fair
> 
> **Cons**: Pricing if you are just getting started could be a bit cheaper&#10;too bad the in-checkout upsell cannot be used if you do not have Shopify Plus but I guess that restriction comes more from Shopify itself and not bold upsell

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### "Increases sales. Proven." — 5.0/5

> **Phil** | *22 August 2019* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to set up popup recommendations for items ordered based on the product type. Works great to have customers add more items before checkout. Great reporting interface.
> 
> **Cons**: Nothing, really. Great app. Maybe a little pricey once you add in all of BOLD apps.
> 
> Increases sales substantially by recommending similar products. Works great. Must have.

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### "Mediocre app to use with BOLD Commerce Suite" — 3.0/5

> **Verified Reviewer** | *13 December 2018* | Consumer Goods | Recommendation rating: 5.0/10
> 
> **Pros**: The software is easy to install on your eCommerce store especially if you have Shopify. The app interface is rather simple and allows you to create upsell offers for specific criteria.
> 
> **Cons**: There is only one placement for the upsell offers as far as I could tell and that was a popup after adding to cart. I wish upsell offers could be build into product and cart pages.

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### "A good value upsell tool for SME Ecom" — 4.0/5

> **Hannah** | *20 November 2023* | Retail | Recommendation rating: 3.0/10
> 
> **Pros**: Ability to duplicate for multiple similar products in bulk
> 
> **Cons**: It’s a bit longwinded in setup - some ai tools to help autofill would help
> 
> For the price it seems to be an effective tool for sme ecom

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### "Cash cow" — 5.0/5

> **David** | *28 August 2020* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to customize, eazy to grab sells we wouldn't have otherwise, it pays for itself fairly quickly.
> 
> **Cons**: Pricey, still worth it but check out the pricing model before installing this to your storefront, i  still woulnd't go back.
> 
> Money banger, i know some others alternatives exist doing relatively close the same thing, i haven't test those so I couldn't say.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/158573/product-upsell)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/158573/Product-Upsell/> |
| en-AE | <https://www.capterra.ae/software/158573/product-upsell> |
| en-AU | <https://www.capterra.com.au/software/158573/product-upsell> |
| en-CA | <https://www.capterra.ca/software/158573/product-upsell> |
| en-GB | <https://www.capterra.co.uk/software/158573/product-upsell> |
| en-IE | <https://www.capterra.ie/software/158573/product-upsell> |
| en-IL | <https://www.capterra.co.il/software/158573/product-upsell> |
| en-IN | <https://www.capterra.in/software/158573/product-upsell> |
| en-NZ | <https://www.capterra.co.nz/software/158573/product-upsell> |
| en-SG | <https://www.capterra.com.sg/software/158573/product-upsell> |
| en-ZA | <https://www.capterra.co.za/software/158573/product-upsell> |
| fr | <https://www.capterra.fr/software/158573/product-upsell> |
| fr-BE | <https://fr.capterra.be/software/158573/product-upsell> |
| fr-CA | <https://fr.capterra.ca/software/158573/product-upsell> |
| fr-LU | <https://www.capterra.lu/software/158573/product-upsell> |

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