--- description: Discover the benefits and disadvantages of Lofty. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Lofty Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Real Estate CRM Software](/directory/30926/real-estate-crm/software) > [Lofty](/software/157457/lofty) # Lofty Canonical: https://www.capterra.co.uk/software/157457/lofty Page: 1 / 6\ Next: [Next page](https://www.capterra.co.uk/software/157457/lofty?page=2) > All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals. > > Verdict: Rated **3.9/5** by 126 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Lofty? Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 126 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.5/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Lofty - **Location**: Phoenix, China - **Founded**: 2016 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Visit Lofty for more pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, Mexico, United States ## Features - Activity Dashboard - Alerts/Notifications - Appointment Scheduling - Calendar Management - Client Management - Client/Property Matching - Commenting/Notes - Communication Management - Contact Management - Data Import/Export - Document Management - Email Management - Email Marketing - Email Templates - Interaction Tracking - Lead Management - Lead Qualification - Listing Management - Reporting/Analytics - Sales Pipeline Management - Segmentation - Task Management - Third-Party Integrations - Workflow Management ## Integrations (15 total) - BoldTrail Back Office - BombBomb - Calendly - Docusign - Follow Up Boss - Gmail - Google Calendar - Google Contacts - Mailchimp - PandaDoc - SkySlope - Slybroadcast - Zapier - Zillow Rental Manager - dotloop ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Real Estate CRM Software](https://www.capterra.co.uk/directory/30926/real-estate-crm/software) ## Related Categories - [Real Estate CRM Software](https://www.capterra.co.uk/directory/30926/real-estate-crm/software) - [Estate Agency Software](https://www.capterra.co.uk/directory/20049/real-estate-agency/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Sales Tracking Software](https://www.capterra.co.uk/directory/32744/sales-tracking/software) ## Alternatives 1. [CINC](https://www.capterra.co.uk/software/152829/cinc) — 4.1/5 (248 reviews) 2. [BoldTrail](https://www.capterra.co.uk/software/176447/kvcore) — 4.4/5 (562 reviews) 3. [TOP PRODUCER](https://www.capterra.co.uk/software/152143/top-producer-crm) — 4.0/5 (323 reviews) 4. [Sell.Do](https://www.capterra.co.uk/software/151826/sell-do) — 4.7/5 (134 reviews) 5. [RealOffice360](https://www.capterra.co.uk/software/176934/realoffice360) — 4.6/5 (140 reviews) ## Reviews ### "Been using since it was call Chime" — 4.0/5 > **Joshua** | *31 October 2025* | Real Estate | Recommendation rating: 8.0/10 > > **Pros**: How easy it is to customize the system to all of your needs and likes. I do like the fact it comes with website customizations. > > **Cons**: The pricing is very high for the level of customer service I get. It usually takes a long time to solve issues > > Overall it has been pretty good. Like I said their pricing is high for any of their add ons. I wasn’t a fan of their social media ads they claim to create for you ----- ### "Would be fantastic, if only it reliably did what it's supposed to." — 2.0/5 > **Meghan** | *16 January 2026* | Real Estate | Recommendation rating: 1.0/10 > > **Pros**: Lofty offers so much, a near end to end solution for Realtors. If only it worked as it was supposed to. Fantastic search capabilities and attractive websites. > > **Cons**: Constantly plagued with issues, glitches and terrible customer support where tickets drag on for weeks or months. Prepare to be nickeled and dimed for endless features: AI Assistant? Extra. CMA tool? Extra. Home values? Extra. Smart plans are very technical and cumbersome to set up. AI assistant is robotic, unable to be instructed and unreliable. > > I've been using Lofty for nearly 5 years and spent more time resolving technical issues than I ever did using the software to run my business. There's not enough room here to cover the endless number of issues I've had with the it and there is never any quick resolution to question or issue. As of today, I've had over 100 leads missing for over a month. Sadly, this amount of time is not unusual. I had a ticket open for over 6 months trying to fix how an image was displaying on my homepage and there is almost no way to escalate an issue so you keep babysitting the ticket for weeks. The worst part is, once you've invested all the time and effort into building your website yourself, you are stuck because you cannot take it with you if you leave Lofty. I'm sick over it, I've agonized over leaving it because it really does offer so much - but it's come to a point where I'd probably be more efficient running my business with a rolodex and wall phone. ----- ### "Lofty review" — 5.0/5 > **Damian** | *28 January 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Lead management and support. I like the posting and 3 line dialers. The email and text functions are fantastic. > > **Cons**: I dont really have an y issues with the platform. I've used it for several years. There are times when the calendar sticky > > My overall experience has been positive with the software. I've used this software for several years. ----- ### "Fanatastic CRM" — 5.0/5 > **Zach** | *28 January 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Simplicity and ease of the crm. It’s intuitive and really helps me track my database. It’s also ahead of the curve on AI > > **Cons**: Not being able to have my mass emails go to all contacts that are merged together. It only goes to the primary contact. > > Overall very satisfied and enjoy my experience. I highly recommend it to other agents who are considering a crm. ----- ### "Don't waste your money\!" — 1.0/5 > **Anonymous User** | *11 November 2025* | Real Estate | Recommendation rating: 0.0/10 > > **Pros**: I don't have one thing I liked about this company. They never delivered on their promises and I wasted my money > > **Cons**: Customer service. When you call their customer service you get some foreigner that you can barely understand. The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads for me I got 1 lead\! > > They made a lot of promises when they sign you up but never delivered. I had them for six months and only got a few bad leads. ----- Page: 1 / 6\ Next: [Next page](https://www.capterra.co.uk/software/157457/lofty?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/157457/lofty) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data