Marketo Social

Marketo Social

by Marketo

What Is Marketo Social?

Social media marketing software that provides customer engagement, social networking, social metrics, and social ads personalization.

Marketo Social Details

Marketo

http://www.marketo.com/

Founded 2006

Marketo Social Pricing Overview

Marketo Social does not offer a free trial. See additional pricing details for Marketo Social below.

Free Trial

No

Deployment

Cloud, SaaS, Web

Training

Webinars

Support

Business Hours

Online

Marketo Social Features

Social Media Management Tools
Automated Publishing
Brand Tracking
Collaboration
Content Management
Customer Engagement
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Marketo Social Reviews

Showing 5 of 575 reviews

Overall
4.2/5
Ease of Use
3.8/5
Customer Service
3.9/5
Features
4.2/5
Value for Money
3.8/5
Md masoom R.
Sr. Executive Sales and Research
Information Technology & Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 03/07/2019

"Indeed a Best-in-Class Marketing Automation Software"

Comments: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

  • Reviewer Source 
  • Reviewed on 03/07/2019
Jon R.
CMO & Founder
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    2/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 17/12/2019

"Marketo - great software for demand generation"

Comments: We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Pros: 1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Cons: 1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

  • Reviewer Source 
  • Reviewed on 17/12/2019
Shahid S.
Business Developer- Sales Ops
Information Technology & Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 20/08/2019

"Marketo beats every platform in the peer space."

Comments: We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros: Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales.
Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend.
The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

Cons: This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 20/08/2019
Edward U.
Owner
Computer Software
Used the Software for: 2+ years
  • Overall Rating
    3.5/5
  • Ease of Use
    3/5
  • Features & Functionality
    4.5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 12/11/2015

"Pros and Cons"

Pros: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 12/11/2015
Verified Reviewer
Client Success Manager, Enterprise Integrations
Internet, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 08/12/2019

"Easy to use marketing automation - not the most powerful"

Comments: It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.

Pros: Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Cons: I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

  • Reviewer Source 
  • Reviewed on 08/12/2019