--- description: Discover the benefits and disadvantages of Brandwatch. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.co.uk/software/157048/brandwatch Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/157048/brandwatch?page=2) > Social media software that enables businesses to engage customers through analytics, AI insights, and collaborative content. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Brandwatch? Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - API - Activity Dashboard - Analytics - Approval Process Control - Audience Analytics - Audience Targeting - Brand Guidelines - Brand Tracking - CRM - Campaign Analytics - Campaign Management - Collaboration Tools - Competitive Analysis - Competitor Monitoring - Content Management - Conversion Tracking - Customer Engagement - Customer Experience Management - Customer Segmentation - Customisable Reports - Dashboard - Data Extraction - Data Visualisation - Digital Asset Management - Engagement Tracking - Faceted Search/Filter - Hashtag Tracking - Influencer Discovery - Influencer Relationship Management - Influencer Tracking - Keyword Filtering - Keyword Tracking - Machine Learning - Multi-Account Management - Multi-Campaign - Multi-Channel Data Collection - Negative Feedback Management - Performance Metrics - ROI Tracking - Real-Time Notifications - Reporting & Statistics - Reporting/Analytics - Reputation Management - Response Management - Review Sharing - Sentiment Analysis - Social Media Monitoring - Text Analysis - Trend Analysis - Workflow Management ... and 6 more features ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.capterra.co.uk/directory/31337/influencer-marketing/software) ## Related Categories - [Reputation Management Software](https://www.capterra.co.uk/directory/30750/reputation-management/software) - [Social Media Monitoring Software](https://www.capterra.co.uk/directory/31028/social-media-monitoring/software) - [Image Recognition](https://www.capterra.co.uk/directory/31600/image-recognition/software) - [Social Media Analytics Tools](https://www.capterra.co.uk/directory/31655/social-media-analytics-tools/software) - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) ## Alternatives 1. [YouScan](https://www.capterra.co.uk/software/173036/youscan) — 4.9/5 (114 reviews) 2. [Sprout Social](https://www.capterra.co.uk/software/121447/sprout-social) — 4.4/5 (606 reviews) 3. [Infegy Atlas](https://www.capterra.co.uk/software/124219/infegy-atlas) — 4.6/5 (83 reviews) 4. [Sprinklr](https://www.capterra.co.uk/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 5. [facelift](https://www.capterra.co.uk/software/150410/facelift) — 4.4/5 (131 reviews) ## Reviews ### "Detailed, Quick, and Reliable Platform\!" — 4.0/5 > **George** | *28 April 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The UI\! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. > > **Cons**: Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. > > Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. ----- ### "Mixed views" — 3.0/5 > **Megan** | *28 April 2026* | Market Research | Recommendation rating: 4.0/10 > > **Pros**: It has very good coverage of text-based channels and I like that it has contracts in place with them > > **Cons**: The UX is still very clunky and non-intuitive. I feel like they've overcomplicated the process (queries, dashboards, add widgets etc) but the 'quick' version lacks depth to the extent that it is never worth the time saved, to choose this option. The coverage of video content is poor. > > Mixed. It's great for forums but bad for video. And with the way social content is going, that's a problem. ----- ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 April 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Cons**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 May 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Cons**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "Thanks for all the hardwork Brandwatch\!" — 3.0/5 > **Poppy** | *13 May 2026* | Retail | Recommendation rating: 6.0/10 > > **Pros**: Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. > > **Cons**: We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. > > The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us\! ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/157048/brandwatch?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/157048/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data