--- description: Discover the benefits and disadvantages of CoAd. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: CoAd Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Payroll Software](/directory/30202/payroll/software) > [CoAd](/software/156904/primepay) # CoAd Canonical: https://www.capterra.co.uk/software/156904/primepay Page: 1 / 17\ Next: [Next page](https://www.capterra.co.uk/software/156904/primepay?page=2) > HR and Payroll that's built for you. > > Verdict: Rated **4.0/5** by 381 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses CoAd? CoAd creates a more connected experience for businesses looking to simplify payroll, HR, benefits, compliance, and workforce management. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 381 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.8/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: PrimePay - **Location**: West Chester, US - **Founded**: 1986 ## Commercial Context - **Pricing Details**: Please contact a CoAd sales reps for more information about pricing. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: United States ## Features - 360 Degree Feedback - Applicant Tracking - Approval Process Control - Attendance Tracking - Benefits Management - Biometric Recognition - Check Printing - Compensation Management - Dashboard - Direct Deposit - Employee Database - Employee Management - Employee Portal - Employee Scheduling - Mobile Access - Onboarding - Overtime Calculation - Payroll Management - Payroll Reporting - Self Service Portal - Tax Compliance - Time & Attendance - Time Tracking - Timesheet Management - Vacation/Leave Tracking - W-2 Preparation ## Integrations (2 total) - QuickBooks Online - Sage Intacct ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Payroll Software](https://www.capterra.co.uk/directory/30202/payroll/software) ## Related Categories - [Payroll Software](https://www.capterra.co.uk/directory/30202/payroll/software) - [Clocking Systems](https://www.capterra.co.uk/directory/30001/time-clock/software) - [Human Resources Software](https://www.capterra.co.uk/directory/5/human-resource/software) - [Direct Deposit Payroll Software](https://www.capterra.co.uk/directory/32598/direct-deposit-payroll/software) ## Alternatives 1. [Deel](https://www.capterra.co.uk/software/205015/deel) — 4.9/5 (4306 reviews) 2. [RUN Powered by ADP](https://www.capterra.co.uk/software/185859/run) — 4.6/5 (1527 reviews) 3. [Rippling](https://www.capterra.co.uk/software/172127/rippling) — 4.9/5 (4864 reviews) 4. [Paylocity](https://www.capterra.co.uk/software/86714/webpay) — 4.3/5 (1930 reviews) 5. [ADP Workforce Now](https://www.capterra.co.uk/software/155895/workforcenow) — 4.4/5 (7259 reviews) ## Reviews ### "Primepay review" — 4.0/5 > **Georgina** | *18 June 2025* | Computer & Network Security | Recommendation rating: 7.0/10 > > **Pros**: Primepay is simple and quick. Costumer service provides great support. The website is colourful and looks proffesional > > **Cons**: The website could have wider range. And we as costumers should be able to access more information. It could parter with more teams to provide even wider range off softwares > > Overall positive. Website looks proffesional. Costumer service is amazing. Easy to set up and is poppullar with many costumers world wide ----- ### "Primepay - not my first choice" — 2.0/5 > **Sally** | *9 September 2024* | Insurance | Recommendation rating: 2.0/10 > > **Pros**: The gross to net calculation. The product is reasonably easy to use. > > **Cons**: Customer support or lack thereof. Inaccurate earnings codes set up etc. > > It was a bit traumatic. Very hard to get hold of someone and using their 'ticketing' system was awful. They are just now (sept) answering emails from June\! Tickets would get closed with zero action taken. ----- ### "Customer support is great\!" — 5.0/5 > **Liz** | *17 January 2025* | Security & Investigations | Recommendation rating: 9.0/10 > > **Pros**: We always receive a quick response to any question we have. > > **Cons**: I prefer to have a payroll specialist assigned to my account so that if I have questions I always speak to the same specialist. Therefore, it is a more personalized experience. > > The fast response from the specialists at Primepay is great\! We just submitted our 3rd party sick pay and received our amendments the very next morning. ----- ### "Great basic software" — 3.0/5 > **Christina** | *24 November 2025* | Construction | Recommendation rating: 5.0/10 > > **Pros**: The simplicity of the product made it easy enough for almost anyone to use. The payroll process and tax management filing was helpful. > > **Cons**: Because of the simplicity of the product, it lacked the abilities and the support we needed as a growing business. > > The software was great and easy to use. It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person. ----- ### "Can't be happier\!\!" — 5.0/5 > **Amy** | *11 December 2024* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: Their knowledgeable staff are service oriented (professional, polite and helpful) and always with prompt response. The people there are very easy to work with. I especially appreciate \[sensitive content hidden\], who walked through the SIMPLE IRA EE contribution and ER matching with IRS catching up rules' setup with me, step by step over several emails and a couple phone calls. Our IRS went live in early 2022, but there are items, big and small, being solved over the 4 years we have with PrimePay. Thank you\! > > **Cons**: Nothing much... if I need to say something, it would be that I have waited for quarterly reports a little longer for a couple times. It really doesn't hurt anything, and that's the only thing I can think of. > > We have been with PrimePay since 2020 when LLP was first established. We went through IRA account setup, bank account switch, pay frequency change and other small issues with PrimePay. I was a bit concerned for all major setup/change, but things have gone smoothly every time. Thank you, PrimePay\! ----- Page: 1 / 17\ Next: [Next page](https://www.capterra.co.uk/software/156904/primepay?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/156904/primepay) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data