--- description: Discover the benefits and disadvantages of CoAd. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: CoAd Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Payroll Software](/directory/30202/payroll/software) > [CoAd](/software/156904/primepay) # CoAd Canonical: https://www.capterra.co.uk/software/156904/primepay Page: 1 / 17\ Next: [Next page](https://www.capterra.co.uk/software/156904/primepay?page=2) > HR and Payroll that's built for you. > > Verdict: Rated **4.0/5** by 381 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses CoAd? CoAd creates a more connected experience for businesses looking to simplify payroll, HR, benefits, compliance, and workforce management. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 381 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.8/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: PrimePay - **Location**: West Chester, US - **Founded**: 1986 ## Commercial Context - **Pricing Details**: Please contact a CoAd sales reps for more information about pricing. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: United States ## Features - 360 Degree Feedback - Applicant Tracking - Approval Process Control - Attendance Tracking - Benefits Management - Biometric Recognition - Check Printing - Compensation Management - Customisable Templates - Dashboard - Direct Deposit - Employee Database - Employee Management - Employee Portal - Employee Scheduling - Mobile Access - Onboarding - Overtime Calculation - Payroll Management - Payroll Reporting - Self Service Portal - Tax Compliance - Time & Attendance - Time Tracking - Timesheet Management - Training Management - Vacation/Leave Tracking - W-2 Preparation ## Integrations (2 total) - QuickBooks Online - Sage Intacct ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Payroll Software](https://www.capterra.co.uk/directory/30202/payroll/software) ## Related Categories - [Payroll Software](https://www.capterra.co.uk/directory/30202/payroll/software) - [Clocking Systems](https://www.capterra.co.uk/directory/30001/time-clock/software) - [Human Resources Software](https://www.capterra.co.uk/directory/5/human-resource/software) - [Direct Deposit Payroll Software](https://www.capterra.co.uk/directory/32598/direct-deposit-payroll/software) - [Performance Appraisal Software](https://www.capterra.co.uk/directory/30061/performance-appraisal/software) ## Alternatives 1. [Deel](https://www.capterra.co.uk/software/205015/deel) — 4.9/5 (4315 reviews) 2. [Rippling](https://www.capterra.co.uk/software/172127/rippling) — 4.9/5 (4886 reviews) 3. [RUN Powered by ADP](https://www.capterra.co.uk/software/185859/run) — 4.6/5 (1573 reviews) 4. [Paylocity](https://www.capterra.co.uk/software/86714/webpay) — 4.3/5 (1977 reviews) 5. [ADP Workforce Now](https://www.capterra.co.uk/software/155895/workforcenow) — 4.4/5 (7283 reviews) ## Reviews ### "Primepay review" — 4.0/5 > **Georgina** | *18 June 2025* | Computer & Network Security | Recommendation rating: 7.0/10 > > **Pros**: Primepay is simple and quick. Costumer service provides great support. The website is colourful and looks proffesional > > **Cons**: The website could have wider range. And we as costumers should be able to access more information. It could parter with more teams to provide even wider range off softwares > > Overall positive. Website looks proffesional. Costumer service is amazing. Easy to set up and is poppullar with many costumers world wide ----- ### "I LOVE PRIORITY SUPPORT" — 5.0/5 > **ENID** | *4 February 2025* | Wholesale | Recommendation rating: 10.0/10 > > **Pros**: I love having priority support now because before 1 yr ago it was a nightmare calling, holding over 1 hr and getting disconnected. It wasn't until \[sensitive content hidden\] called me and saved my life with priority support because we were ready to leave primepay. Everytime I call i get the assistance I need. Today I spoke to \[sensitive content hidden\] and he was very helpful. ----- ### "Don't trust your contract with them." — 2.0/5 > **Greg** | *5 May 2025* | Sports | Recommendation rating: 0.0/10 > > **Pros**: I was comfortable using the system and it was easy to configure the software. My franchise forces me to use Profitkeeper on the same site, so that made it easy to come to one place. > > **Cons**: The people are shysters. They put in a clause that says we can update the contract at any time and they do that without being upfront. > > Not a good experience. They'll make everything on their terms to be beneficial. ----- ### "Customer support is great\!" — 5.0/5 > **Liz** | *17 January 2025* | Security & Investigations | Recommendation rating: 9.0/10 > > **Pros**: We always receive a quick response to any question we have. > > **Cons**: I prefer to have a payroll specialist assigned to my account so that if I have questions I always speak to the same specialist. Therefore, it is a more personalized experience. > > The fast response from the specialists at Primepay is great\! We just submitted our 3rd party sick pay and received our amendments the very next morning. ----- ### "Good Software, Good Tech Experts" — 5.0/5 > **SAM** | *22 January 2025* | Real Estate | Recommendation rating: 9.0/10 > > **Pros**: Highly Professional. Were able to solve the problems quickly > > **Cons**: None. Missed the Direct Deposits once but quickly turned around and solved the problem > > Excellent. Got very good support from the Tech staff ----- Page: 1 / 17\ Next: [Next page](https://www.capterra.co.uk/software/156904/primepay?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/156904/primepay) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data