--- description: Discover the benefits and disadvantages of Lead Forensics. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Lead Forensics Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [Lead Forensics](/software/156889/lead-forensics) # Lead Forensics Canonical: https://www.capterra.co.uk/software/156889/lead-forensics Page: 1 / 12\ Next: [Next page](https://www.capterra.co.uk/software/156889/lead-forensics?page=2) > Lead Forensics is the world's \#1 B2B website visitor identification software. > > Verdict: Rated **4.5/5** by 259 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Lead Forensics? Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 259 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Lead Forensics - **Location**: London, UK - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$0.01 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - CRM - Campaign Management - Contact Management - Data Import/Export - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Notifications - Lead Nurturing - Lead Qualification - Lead Segmentation - Pipeline Management - Predictive Analytics - Reporting & Statistics - Web Traffic Reporting ## Integrations (20 total) - AWeber - Basecamp - Buffer - Campaign Monitor by Marigold - Chatwork - Dynamics 365 - Gmail - Google Docs - Google Drive - Harvest - HubSpot CRM - LionDesk - Microsoft Outlook - OneDrive - Pipedrive ... and 5 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) ## Related Categories - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [Lead Capture Software](https://www.capterra.co.uk/directory/31017/lead-capture/software) - [Predictive Lead Scoring Software](https://www.capterra.co.uk/directory/32276/predictive-lead-scoring/software) - [Buyer Intent Software](https://www.capterra.co.uk/directory/32055/buyer-intent/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews) 2. [Seamless](https://www.capterra.co.uk/software/207295/seamless-ai) — 4.5/5 (586 reviews) 3. [useArtemis](https://www.capterra.co.uk/software/1035603/useartemis) — 4.7/5 (171 reviews) 4. [Dripify](https://www.capterra.co.uk/software/215082/dripify) — 4.7/5 (477 reviews) 5. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Excellent analytical tool for Marketing and BD" — 5.0/5 > **Maciek** | *8 April 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: What I love most is how it completely unmasks our website traffic. We use it to see exactly which companies are visiting our site and gauge their intent based on the specific pages and links they click. It's an absolute lifesaver for tracking how they found us. Whether it was organic, a referral link, or a PPC campaign, right down to the exact search phrase they typed in. It makes analysing user behaviour clearer and shows us exactly which of our marketing campaigns are actually pulling their weight. > > **Cons**: It's not totally flawless. Sometimes it gets its wires crossed and displays the wrong company name. Also, while knowing the company, you still can't tell exactly who within that organization was browsing, but thanks to intent, our BD gets to the right person quickly > > Lead Forensics is a massive upgrade for our marketing and sales alignment. It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about. Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team. ----- ### "Disappointing value and very poor renewal experience" — 1.0/5 > **Michael** | *3 September 2026* | Industrial Automation | Recommendation rating: 0.0/10 > > **Pros**: The web based dashboard is easy to use and navigate. The information gathered is easy to review and allocate. > > **Cons**: Very poor value for money despite a lot of time and effort spent by our sales team following up on potential leads promptly. A significant amount of website traffic was not matched to a company. Very poor customer service in regards to disputed automatic renewal, and a price increase after the cancellation deadline. > > We used Lead Forensics for a year but unfortunately found the value quite limited for our business. A significant amount of website traffic was not matched to a company, and even when a large organisation was identified, it was often very difficult to establish who had actually visited. This was particularly problematic with universities and other large organisations, where knowing the institution was of little practical use in identifying the individual with an interest in our products. Our biggest disappointment, however, was the renewal process. Despite regular account-management meetings where we discussed the lack of ROI, we received no warning that we were approaching the deadline to prevent an automatic renewal. We were then notified of a price increase only after that cancellation deadline had passed. When we queried our contractual position, our email went unanswered. We were subsequently told that the contract had already automatically renewed for another full term. We tried to reach a reasonable commercial compromise, but this was rejected and Lead Forensics continued to insist on payment for the full renewed term. Whatever the contractual small print may say, we found the whole renewal experience extremely disappointing. I would strongly recommend that prospective customers carefully check the automatic renewal and notice provisions and diarise the cancellation deadline themselves. Based on both the limited value we received and our experience when trying to leave, we would not use Lead Forensics again. ----- ### "Lead Forensics Gets Better With Time" — 5.0/5 > **Joel** | *7 September 2026* | Oil & Energy | Recommendation rating: 10.0/10 > > **Pros**: LF gives absolute evidence of who is looking at your site, so running marketing campaigns are easier than ever to manage. > > **Cons**: Not knowing exactly who has had a look at the website can be an issue, but the data given allows for multiple people to be contacted from one potential lead. > > Excellent so far- we have set multiple campaigns and now, 16 months in, have masses of data to work with. The longer you have the subscription for, the better it gets with greater data and contacts. ----- ### "Easy to use and great support." — 5.0/5 > **Curtis** | *23 April 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: The platform is easy to use and the support has been excellent. Information is laid out clearly and is easy to find. > > **Cons**: You can't see the person that was on the site, but I completely understand why this is. It can take a few seconds for the visitor list to load when the date range is adjusted. > > The experience has been excellent. The support from our account manager \[sensitive content hidden\] has been more than impressive. ----- ### "Great tool and account management" — 5.0/5 > **Sheridan** | *4 February 2026* | Facilities Services | Recommendation rating: 8.0/10 > > **Pros**: Lead Forensics is a user friendly tool that gives valuable insight into who's visiting at your website and what they're looking at. We have a monthly call with our Customer Success Manager, \[sensitive content hidden\], to go through our monthly visits, see who's of interests and where we could improve our website/content. \[sensitive content hidden\] has been great at helping us learn new ways to get the most of the platform and has been a great support in when we're launching new campaigns or setting up new web tools. > > **Cons**: No major cons at all with the platform. We'd like to be able to integrate fully with our CRM system but there are work arounds and the insights from the tool far outweigh this. > > Our experience with Lead Forensics has been great. It has really helped us to work more effectively across the marketing and sales teams, and informing our campaign plans. Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user experience. ----- Page: 1 / 12\ Next: [Next page](https://www.capterra.co.uk/software/156889/lead-forensics?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/156889/lead-forensics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data