--- description: Discover the benefits and disadvantages of Lead Forensics. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Lead Forensics Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [Lead Forensics](/software/156889/lead-forensics) # Lead Forensics Canonical: https://www.capterra.co.uk/software/156889/lead-forensics Page: 1 / 12\ Next: [Next page](https://www.capterra.co.uk/software/156889/lead-forensics?page=2) > Lead Forensics is the world's \#1 B2B website visitor identification software. > > Verdict: Rated **4.5/5** by 271 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Lead Forensics? Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 271 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Lead Forensics - **Location**: London, UK - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$0.01 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - CRM - Campaign Management - Contact Management - Data Import/Export - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Notifications - Lead Nurturing - Lead Qualification - Lead Segmentation - Pipeline Management - Predictive Analytics - Reporting & Statistics - Web Traffic Reporting ## Integrations (20 total) - AWeber - Basecamp - Buffer - Campaign Monitor by Marigold - Chatwork - Dynamics 365 - Gmail - Google Docs - Google Drive - Harvest - HubSpot CRM - LionDesk - Microsoft Outlook - OneDrive - Pipedrive ... and 5 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) ## Related Categories - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [Lead Capture Software](https://www.capterra.co.uk/directory/31017/lead-capture/software) - [Predictive Lead Scoring Software](https://www.capterra.co.uk/directory/32276/predictive-lead-scoring/software) - [Buyer Intent Software](https://www.capterra.co.uk/directory/32055/buyer-intent/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6261 reviews) 2. [Seamless](https://www.capterra.co.uk/software/207295/seamless-ai) — 4.5/5 (603 reviews) 3. [Dripify](https://www.capterra.co.uk/software/215082/dripify) — 4.7/5 (477 reviews) 4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2574 reviews) 5. [Prospeo](https://www.capterra.co.uk/software/1053456/prospeo-email-verifier) — 4.8/5 (326 reviews) ## Reviews ### "Fantastic Platform" — 5.0/5 > **Hannah** | *23 September 2026* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: Lead forensics is a great tool for me to use to track visits to our website and then use this data to generate sales. This is data that previously was not available to us. Lead forensics also provides a great platform to track and monitor which parts of our website are driving the most traffic and has available CRM integration features. If you are in a sales or marketing role this is a must to increase revenue for your business. The platform provides training videos and there are regular webinars you can join to hear from other businesses. My organisation has regular success reviews with our LF contact which is great for tracking and monitoring our progress with the system. They are super friendly and always respond to emails quickly\! > > **Cons**: There isn't any features of lead forensics I currently do not like. Occasionally the contacts provided within LF are not accurate or fully up to date but this is quite rare and something LF are aware of. > > I have had nothing but a positive experience with Lead Forensics. The team have been fantastic at getting us set up and familiarised with the platform. We have been using for around 6-9 months now and already have generated more income than we invested. If you are interested in turning your website visits into sales this is the ideal tool for you. ----- ### "Helps Maximise Marketing Efforts" — 5.0/5 > **Tom** | *20 October 2026* | Real Estate | Recommendation rating: 8.0/10 > > **Pros**: Lead Forensics gives us access to data we can't otherwise gather, and helps us to maximise the benefit our marketing efforts. Not everyone will engage with our content and complete the form/download the guide etc - however lead forensics helps to reduce the fall-through by presenting opportunities to our sales team to follow up on, knowing that the prospect firm has engaged and has an interest in our product. It bridges the gap between inbound lead and cold outbound. The hubspot integration works very well for us and saves a huge amount of double-keying - meaning it becomes very slick with our internal workflows and managing/tracking opportunities. From memory, there have never been any outages, and any bugs have been small and dealt with very swiftly. > > **Cons**: The product is good, however the gap between knowing the visiting company and the visiting contact still takes a degree of effort to overcome, and is still a tricky barrier upon follow up call. It makes the value of lead forensics more challenging to realise for larger opportunities with bigger teams, but for small/medium size prospects this becomes less of an issue. Also not all prospects firms are able to have contacts assigns which makes the outreach somewhat colder. > > Very good, the team at Lead Forensics and our account manager, \[sensitive content hidden\], takes the time to understand how our business and commercial team works and is able to suggest improvements that can maximise our output from the platform. The platform is easy to use but with the Hubspot integration, the need to go in there is rare - which makes this a more useful and integrated solution for our workflows. ----- ### "Experience with Lead Forensics" — 3.0/5 > **Verified Reviewer** | *18 September 2025* | Electrical/Electronic Manufacturing | Recommendation rating: 6.0/10 > > **Pros**: One of the things i like most about Lead Forensics is the ability to search for additional contacts for organisations, that we may not be able to find using other sources. > > **Cons**: Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an organisation. We face a lot of obstacles when contacting these companies, trying to reach the person who has visited the site. > > I have had some success through Lead Forensics over my time with the company and think with certain tweaking it could be a really productive, efficient tool for us to use in our everyday working. ----- ### "Lead Forensics Gets Better With Time" — 5.0/5 > **Joel** | *7 September 2026* | Oil & Energy | Recommendation rating: 10.0/10 > > **Pros**: LF gives absolute evidence of who is looking at your site, so running marketing campaigns are easier than ever to manage. > > **Cons**: Not knowing exactly who has had a look at the website can be an issue, but the data given allows for multiple people to be contacted from one potential lead. > > Excellent so far- we have set multiple campaigns and now, 16 months in, have masses of data to work with. The longer you have the subscription for, the better it gets with greater data and contacts. ----- ### "A really useful tool for understanding our website" — 5.0/5 > **Hannah** | *13 October 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Lead Forensics is how easy it is to use and how quickly I can find the information I need. In my role as a Website Content Co-ordinator, I find it really helpful for seeing which pages are performing well and understanding what visitors are looking at. I also like being able to use the no-checkout report to spot potential improvements to the customer journey. It gives me useful insights that I can put into practice to make our website better for our customers. > > **Cons**: At times, I would like a little more flexibility in how I can filter and customise reports to focus on the specific website data most relevant to my role. However, overall, I find the platform useful and easy to navigate. > > My overall experience with Lead Forensics has been very positive. I find it easy to use and a valuable tool for understanding how visitors interact with our website. I use it to identify our most popular pages, spot opportunities to improve the customer journey and upload trade show visitor lists to see which visitors have engaged with our website after an event. This helps us measure the success of our trade shows and understand the impact they have on website activity. Overall, it provides useful insights that help me make informed decisions about website content and improvements. ----- Page: 1 / 12\ Next: [Next page](https://www.capterra.co.uk/software/156889/lead-forensics?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/156889/lead-forensics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data