--- description: Discover the benefits and disadvantages of AppsFlyer. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AppsFlyer Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer) # AppsFlyer Canonical: https://www.capterra.co.uk/software/156811/appsflyer Page: 1 / 7\ Next: [Next page](https://www.capterra.co.uk/software/156811/appsflyer?page=2) > The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses AppsFlyer? App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.07 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Contact AppsFlyer for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - Account Alerts - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Cohort Analysis - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Dashboard - IP Blocking - In-App Events Tracking - Multi-Channel Attribution - Multi-Channel Data Collection - Multi-Touch Attribution - Performance Metrics - Personalisation - ROI Tracking - Reporting/Analytics - Retention Tracking - Search/Filter - Website Analytics ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Analytics Software](https://www.capterra.co.uk/directory/30936/mobile-analytics/software) ## Related Categories - [Mobile Analytics Software](https://www.capterra.co.uk/directory/30936/mobile-analytics/software) - [Click Fraud Software](https://www.capterra.co.uk/directory/31327/click-fraud/software) - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) - [Marketing Attribution Software](https://www.capterra.co.uk/directory/31081/marketing-attribution/software) - [Mobile Marketing Software](https://www.capterra.co.uk/directory/31308/mobile-marketing/software) ## Alternatives 1. [CTM](https://www.capterra.co.uk/software/152004/call-tracking-software) — 4.6/5 (150 reviews) 2. [Dreamdata](https://www.capterra.co.uk/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 3. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) 4. [Adobe Analytics](https://www.capterra.co.uk/software/169942/adobe-analytics) — 4.5/5 (236 reviews) 5. [Marketo Engage](https://www.capterra.co.uk/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) ## Reviews ### "Efficient platform to enable mobile attribution" — 4.0/5 > **Kate** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: It's a user-friendly platform, where different teams can easily filter and find data they need, e.g. campaign performance, month totals. The onelink builder is great, and has allowed us to have much more visibility over marketing channels. > > **Cons**: The dashboard creation and reporting capabilities aren't particularly complex - I'd like to be able to manipulate data in a more advanced way. You also can't share it with users who don't have AppsFlyer accounts, to be able to export it as a PDF would be helpful. > > Positive - I've used it for many years now and it's a reliable platform for me to get the app data I need. ----- ### "Great product" — 5.0/5 > **Sam** | *25 July 2024* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Appsflyer is a great MMP for mobile games. > > **Cons**: Additional features introduced on the platform are quite expensive. ----- ### "AppsFlyer review" — 5.0/5 > **Nelson** | *31 July 2024* | Publishing | Recommendation rating: 7.0/10 > > **Pros**: AppsFlyer has user friendly interface that is intuitive to monitor mobile marketing campaign performance > > **Cons**: The additional features can be confusing sometimes ----- ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *6 August 2024* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Cons**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- ### "My AF Experience" — 4.0/5 > **Rehmath** | *6 August 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Data Visualization is the best on AppsFlyer > > **Cons**: Raw data exports are only available for 90 days > > AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. ----- Page: 1 / 7\ Next: [Next page](https://www.capterra.co.uk/software/156811/appsflyer?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/156811/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data