15 years helping British businesses
choose better software

What is AppsFlyer?

Analyze ad spend, revenue and app engagement to uncover your true marketing ROI. Understand your campaign¿s performance through Cohort reporting, Incrementality analytics, cost aggregation dashboards, pivot tables and more.

AppsFlyer's analytics dashboards are flexible, intuitive and easy to use and include powerful filters and diverse dimensions to allow you to easily slice and dice your data to reveal where your marketing excels as well as where there are opportunities for optimization.

Who Uses AppsFlyer?

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

AppsFlyer Software - Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
AppsFlyer Software - Regain iOS visibility and recover ad spend with a single source of truth for all your SKAN campaigns
AppsFlyer Software - Fight ad fatigue and get unprecedented insight into creative performance to maximize ad spend
AppsFlyer Software - Deliver anywhere-to-app experiences across your owned media that convert  customers and increase revenue, powered by deep links
AppsFlyer Software - Connect with 11K+ partners

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Reviews of AppsFlyer

Average score

Overall
4.3
Ease of Use
4.3
Customer Service
4.1
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
36%
4
60%
3
4%
Armand
Armand
Chief Marketing Officer in France
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A complete and fiable MMP

5.0 4 weeks ago New

Pros:

- ease of use - Good attribution window parameters - easy set up

Cons:

The turnaround time for customer service

Paula
Paid UA Manager in Finland
Music, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Easy setup with different partners, bad customer experience

4.0 4 weeks ago New

Pros:

Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns. Some beta features from certain channels are also first available for accounts that use AppsFlyer as an MMP.

Cons:

Bad customer service and an attitude that they really don't care for their clients. We have used AppsFlyers for years and because of that were in a legacy tier. This legacy tier was one day removed out of the blue and we were moved to a lower tier, with no access to crucial functions. The message we got from their salesperson was basically "pay now or you won't have this back".

Verified Reviewer
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Started measure and track my app campaigns quickly

3.0 6 years ago

Pros:

Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

Cons:

If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Brigitte
Co-Founder in Canada
Financial Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Low cost and great documentation

4.0 last month New

Comments: Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though

Pros:

- great help docs and tutorials - anything you want to set up, you can find docs for - free plan is great to get started if you're a startup! very scalable pricing - basic marketing attribution and analytics are super simple

Cons:

- more advanced reporting functions are a bit challenging (e.g. cross-device tracking) - in-app event tracking is a bit cumbersome - reporting dashboards on lower tiers are not very customizable - still have some data gaps

lior
Senior Mobile Programmatic Media Buyer in Israel
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Experience with an agency access

4.0 2 weeks ago New

Pros:

It is very convenient and intuitive - which makes work flow smoothly

Cons:

Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support. Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...