--- description: Discover the benefits and disadvantages of Klaviyo. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.co.uk/software/156699/klaviyo Page: 1 / 22\ Next: [Next page](https://www.capterra.co.uk/software/156699/klaviyo?page=2) > Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. > > Verdict: Rated **4.6/5** by 524 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Klaviyo? Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 524 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Italian, Korean, Portuguese, Spanish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, British Virgin Islands, Brunei, Cambodia, Canada and 85 more ## Features - 2-Way Messaging - A/B Testing - Activity Dashboard - Alerts/Notifications - Automated Responses - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Contact Database - Contact Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Customizable Fields - Data Import/Export - Drip Campaigns - Dynamic Content - Email Management - Email Marketing - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Management - Marketing Automation - Mass Texting - Message Personalisation - Mobile Coupons - Mobile Optimization - Multi-Campaign - Multi-Channel Marketing - Personalisation - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Scheduled Messaging - Segmentation - Social Marketing - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking ## Integrations (67 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... and 52 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) ## Alternatives 1. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [Gmail](https://www.capterra.co.uk/software/202338/gmail) — 4.8/5 (13328 reviews) 4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Great for eCommerce brands" — 5.0/5 > **Doga** | *16 February 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. > > **Cons**: Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. ----- ### "Great connectivity and flows" — 5.0/5 > **Ade** | *28 January 2025* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: Flows, extensive marketing features over other providers, and eas of use. > > **Cons**: Have been using for around 6 months and there isn't a feature that isnt beaten with other providers we have used for our marketing. > > Easy to migrate our existing data and create new marketing flows, easy to use design and integrations features with our website to created automated content. ----- ### "Klaviyo review" — 4.0/5 > **Lee** | *12 January 2026* | Apparel & Fashion | Recommendation rating: 7.0/10 > > **Pros**: Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for following an email, and subscribers > > **Cons**: I found the email design element fairly tricky to use, things didn't always line up and didn't feel there was a lot of editing tools inside Klaviyo itself, so it was easier to create in something like Canva and transfer over. ----- ### "Great well-rounded CRM tool" — 4.0/5 > **Suzanne** | *22 June 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms > > **Cons**: More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet > > Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15 September 2025* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. > > **Cons**: Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. > > Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. ----- Page: 1 / 22\ Next: [Next page](https://www.capterra.co.uk/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data