Serpstat

Well rounded and amazing SEO suite of tools to help you rank on Google

Comments: I am super impressed with the entire team there. They have amazing software and they are dedicated to helping their congrats improve and get what they need. I am super fond of their social experience with Twitter as well. They are super relevant in the market. Great job!

Pros:

I loved the dashboard and how easy it is to audit my sites and track the keywords they are ranking for. I also liked the task list and how easy it was to track improvements.

Cons:

I didn't like that it used a "credit" system to pull down keywords and then penalize you when you need them most. I would like a "warning" screen that tells you all your credits will be gone in this crawl.

Alternatives Considered: Moz Local and Semrush

Reasons for Switching to Serpstat: I still use the other products. Most SEO's need more than one product. I would highly recommend Serpstat to be that #1, 2, and or 3rd tool in your arsenal for ranking at the top.

A solid SEO tool with superb keyword research functionality

Comments: Serpstat is our main tool for all things SEO. We use Majestic as a backlink analysis tool and MOZ Pro occasionally, but all keyword research & tracking is done with Serpstat, also most technical audit stuff.

Pros:

Even now that there is a war in the Ukraine, they keep developing their tool. New, useful features keep popping up. They are very responsive. If you suggest a feature, they will seriously consider it. The keyword research functionality is superb, this includes clustering, the ability to automate workflows using their API etc. Huge keyword database. You can add keywords that are important to you to their database (a certain number per day), that's a huge bonus for us because we are in a niche. They offer very good filters for all their reports. (AND/ OR funstionality, you can combine filters, save them if you use them often) It's a cool tool for an amazing price.

Cons:

Traffic estimates are too high. Use GSC for this instead. Their email reports could improve.

Alternatives Considered: SE Ranking, XOVI, Ahrefs and Semrush

Reasons for Choosing Serpstat: XOVI has a bit of a confusing UI, and it does not have enough English keywords in its database

Switched From: XOVI

Reasons for Switching to Serpstat: It offers all the functionality we need (extensive keyword research in several languages and technical audit) with very generous credit levels for a very good price.

Affordable SEO tool with exellent support for Yandex

Comments: I like the tool until I start analysing backlinks.

Pros:

SerpStat is an affordable, allround SEO tool. It supports domain analysis, KW analysis, backlink analysis. KW results are not that far away from SemRush and I trust them.

Cons:

Backlinks are producing really weird results and that is the reason that I am not using SerpStat (unless I have to).

Good value SEO platform but UX needs work

Pros:

Serpstat has a broad range of SEO tools with some good data which is displayed well in the individual module dashboards.

Cons:

Serpstat is strong in some areas such as rank tracking but lacking in others such as keyword research which is more basic when compare to some of the market leaders. The UI and UX is also pretty dated and could do with better integration of the various modules to make SEO workflows easier.

Alternatives Considered: SE Ranking

Reasons for Switching to Serpstat: I chose serpstat as a complement to SE Ranking as neither provided everything I needed.

Return on investment guaranteed

Comments: It was a relief working with this solution after some bad experiences with other tools: one for rank reporting and another tool for audit and backlinks (slow updates, incorrect data).

Pros:

Serpstat is a tool that provides you with good insights on what is going on with your site on many levels. When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm.

Cons:

Switching projects while in a certain section

Alternatives Considered: Moz Pro

Reasons for Choosing Serpstat: Speed and accuracy, one tool for multiple purposes, fast support

Switched From: Serpwatch

Reasons for Switching to Serpstat: Pricing

Insightful tool for SEO

Comments: I used Serpstat to understand my website, competitors and marketing data. I used marketing data to drive better result on search.

Pros:

You can use Serpstat to understand your website, your subdomains and your competitors. There are lots of insightful and helpful to drive your marketing.

Cons:

Serpstat has insightful features, but there are lots of things that they can have about the website data.

Sepstat is a fantastic tool to have a deep look into any domain

Comments: I loved Serpstat! I not only use it to enhance the performance of my website, but also to help clients do the same, via a freelancing platform. I really fully took advantage of what my package offered me and I was very pleased with my achievements.

Pros:

In my opinion, the best feature of Serpstat is the site audit, which is not as easily accessible with other similar tools. By using it, you are able to find issues and quickly fix them to stay on top of competitors. Personally, what I used the most was the backlink analysis to see who is promoting my competitors, find their sites and contact them to be included in those articles as well. This feature is insanely good!

Cons:

There isn't anything I would say that I didn't like, but I would recommend for them to also expand their tools into being able to see live Google Ads: banners, search etc. just to boost that competitive advantage even more.

Extensive SEO Tool for Digital Marketers Without The High Price Tag

Comments: We use the Key Word research function continuously with all or content creation and find this tool very accurate. The Site audit tool is critical to us maintaining a well optimized site and is used regularly. Competitor analysis is another tool we find very useful as there is a wealth of information you can gather from these reports. It still however takes some time to produce and interpret these reports due to the user interface being somewhat clunky.

Pros:

Serpstat provides a very wide range of SEO tools every website owner needs. High quality Keyword Research, Site Tracking, Competitor Analysis and Site Audit are tools we use on a regular basis. Their site audit tool alone has helped us improve our on page SEO tremendously. The price of these tools compared to their competitors makes Serpstat a real winner.

Cons:

The user interface is not the best or easiest to get used to. It could do with an overhaul to make it more user friendly, particularly for new users.

Alternatives Considered: Ahrefs and Semrush

Reasons for Switching to Serpstat: Serpstat provides just as good and comprehensive data at a significantly better price point compared to Ahrefs and SEM rush.

A quality tool with a personal approach to the clients, well suited for large projects

Comments: Very flexible and easy to use via API. Regular big data receiving without any troubles. Solid US keywords database, and powerful features as clustering and text analyzing. Strong support team, they know all answers to questions you get. If it is not, they will find a solution.

Pros:

Using Serpstat tools via API. Easy to connect via API to receive big data and there is no any additional costs - API already is available on all the plans even cheapest lite plan. Demanded on large projects especially.

Cons:

Not detected. The service is Top-flight, you'll find everything you need to improve your SEO.

A great all-in-one tool for SEO, SEM and website health monitoring

Comments: Overall SERPStat gives our agency opportunities to provide more value to our clients as well improve our own digital marketing efforts.

Pros:

The Site Audit facility is the main feature we use to monitor the quality and performance of our clients' websites. We have recently been experimenting with automation and using the API's for regular tasks.

Cons:

Given that we've not had much time to experiment/learn the SEO features, it's not immediately obvious how to use them to improve a site's positioning. We currently don't have enough time to sit through webinars or long tutorials, but that will come.

Alternatives Considered: Semrush

Reasons for Switching to Serpstat: Was impressed during our free trial and happy with the pricing.

Good product for all types of analysis

Comments: Stable product for daily use in the area of analysis of competitors by all sides.

Pros:

Primarily, the support is excellent. They collected a great team, and if you encounter any uncertainties, you can simply ask, and they'll assist you in the conversation to find a solution. Personally, I highly recommend it, as I find it very attractive.

Cons:

For me, there are too many buttons, but it's only at the beginning of diving into investigations.

Good Tool for keyword tracking and analys

Comments: In my opinion, Serpstat should focus more on being a leader in small markets, rather than being mediocre on every market.

Pros:

It is a very good tool, if you have international projects, do not have a lot of money, and dont need a lot of data. The tool make a a lot of big steps in last years, growing in good way.

Cons:

Small databases of keywords per market/country.

SEO Analyzing with Serpstat

Comments: Over few months of using Serpstat, I deeply recommend Serpstat to use for marketing and SEO. It is important to have organic metrics day to day and Serpstat can give you them. You can track keyword of your website to understand and report your clients.

Pros:

Serpstat is helpful tool for marketing and SEO, you can drive your plan with it's dashboard and it is really helpful for marketing strategy. You can define your competitors and analyze their organic traffic. Backlink monitoring can help you to understand if your backlink has been completed properly or not.

Cons:

Serpstat is helpful tool for marketing analytics but there are other alternatives that you can use that spend less money. You can decide and check alternatives prices.

SEO Analysis with Serpstat

Comments: I used Serpstat for our customers website, to cover SEO health and mistakes. You can use dashboards to present your customers about SEO health and it's performance.

Pros:

Data visualization is really powerful feature for Serpstat that you can use those data in the presentation. Serpstat gives you valuable information about your website health. It is important to have these kind of informations to cover all the mistakes that your website has.

Cons:

Serpstat is not expensive, it is useful when you compared with other platforms but they are able to present more features for SEO to cover complete SEO mistakes and points.

Serpstat has been an Asset for my Digital Agency

Comments: I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.

Pros:

The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze. The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors. Has a very well desgined UI and makes operating the dashboard relatively simple. Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform. And yes, they have a great and extremely responsive customer support making troubleshooting easy.

Cons:

They can certainly improve upon the backlink analysis as there are tools that give better results.

Over a Year of Daily use

Comments: The best part for me is to have a ranking tracker, backlink analysis and know what keywords i'm ranking for in one place. At the end of the day, everything adds up to save time.

Pros:

It's quite simple, so you know how to use without any issues. Also they have a chrome extension that quickly give you the main info of the pages you are browsing.

Cons:

Since my main markets from latin languages, when downloading CSV files they've issues with accents (UTF-8 encode problem). It isn't a big deal.

My bread and butter solution for SEO

Comments: I RELY on Serpstat to keep my content optimized so that I can effortlessly drive organic traffic and improve my rankings in Google. Maybe more importantly, Serpstat gives me confidence in my content decisions. The cost/benefit ratio with Serpstat is unmatched by any other tool on the market.

Pros:

I don't use SEO as intensively as other marketers might. However, anytime I'm going to create a new piece of content, my first stop is SerpStat. Within a few short minutes, I'm able to slice and dice search, competition, backlink and ranking data so that I can make intelligent decisions. I also really like the Serpstat ecosystem. I like their support videos, their articles and the emails they send. They keep me up to date on SEO matters without being overwhelming.

Cons:

The only thing I say that I'm not too fond of is the fact that I don't have access to all the databases off the bat. But I guess it's fair enough for the really affordable price at which it's offered.

Great SEO Tool

Comments: Completes my list for most of the seo tools required like keyword research, search analytics, advertising analysis , content marketing ideation , rank tracking and some other tools which are great. It's an all in one tool.

Pros:

Best keyword analysis tools I have. They have a decent database of keywords. It is great for keyword research and site audit. Great keyword tracking and Rank tracking tools. They have good ui and they are working hard to add new features. Great team.

Cons:

Completes my checklist didn't find any thing missing has of now

All-in-one SEO tool with fast growing databases

Comments: I'm using it for multiple purposes:
1)to track the backlinks and rankings of my websites
2)to analyze my competition and see what they are doing (in terms of SEO and PPC)
3)to run website audits and get a list of tasks sorted by the highest priority

Pros:

I love Serpstat's website audit, as it breaks down the issues found on your website based on their priority, so you easily know what to start with.

Cons:

The UX is sometimes confusing to me. I often misclick and leave the current project (going back to the list of projects. Then I have to select the project again).

The Fabulous SEO Tool for Everyday Users

Pros:

Serpstat offers fabulous features - comparable to the more established SEO tools - for a very affordable price.

Cons:

There are features that are still not supported such as the ability to find a parent keyword from long tail keywords and vice versa.

Serpstat might be the best SEO and keyword research solution

Comments: Keyword research and optimizing SEO for my site.

Pros:

There are hundreds of solutions out there when it comes to SEO refinement and keyword research but Serpstat delivers the best bang for its buck. You are able to create awesome website analysis for your site/client site on top of doing quick keyword research. The data they provide is also quite accurate and in line with real Google SERP stats. For the money, Serpstat beats out competitors such as SEMrush and Ahrefs.

Cons:

Serpstat like many other keyword research tools, have somewhat of a learning curve. You have to know what you're trying to look for and understand what the data means. It wouldn't be wise to spend money on a platform where you don't know what you're doing with it.

Affordable yet feature-rich SEO tool!

Comments: Serpstat is affordable, effective and has lots of features!

Pros:

Serpstat is an all-in-one SEO tool that I've used to improved my website's rankings. It also has a PPC research purpose if you're doing paid search. The dashboard is clean and it is easy to use. I loved the combination of blue and white, making it easy on the eyes. Their advanced rank tracking tool is a neat tool. It accurately shows my rankings, search volume, PPC competition and my URL. I can also see my top pages and how many social media shares they had. Their keyword research tool and the competitor analysis tool are also great. I can say that their database is quite big. They have a very helpful blog! Lastly, their pricing is cheaper than the competition!

Cons:

No issues and no missing functions for me. I really liked this software.

A great help to our business!

Pros:

We are trying to improve our visibility online and Serpstat helped us to improve it big time! It offers a lot of tools to achieve or maintain our online rankings. Their keyword research tool is outstanding! It provides a tons of useful long-tail keywords that I can easily rank. It also provides useful data about our competitors as well. Their On-page Audit tool is great for optimizing our content. It also offers suggestions on how to fix some issues of our website.

Cons:

Their Backlink Analysis tool needs some improvement. It doesn't show some of our backlinks.

It's an affordable SEO tool with plenty of useful features!

Pros:

Serpstat is definitely one of the most affordable tools for SEOs. But don't let the pricing fool you, it has a lot of advanced features that helped us to rank higher on search engines. These features are really nice and they give an accurate data. Some of the features are Domain Analysis, SEO Resarch, PPC Research and Keyword Research. They also have a Rank Tracker tool that is fairly good and a useful On-page Audit tool that can help users to fix page errors.

Cons:

I do not have any issues with it. It surprisingly exceeded any of my expectations.

A new generation of SEO tools

Comments: Advise my clients on optimizing their websites, from keyword selection all the way through to search engine ranking reports.

Pros:

Has just about everything you need to help with your SEO, easily accessible and understandable. Because it came later than some of the more known systems it avoids their outdated menu structures and interface idiosyncrasies. As an SME I also highly appreciate the very sensible price point.

Cons:

Some of the international databases are only coming online step by step, The index also still doesn't have as many pages (and therefore backlinks shown) as the top competitor (but already more than some of the other competitors I've tested).