15 years helping British businesses
choose better software

What is CleverTap?

CleverTap offers real-time customer insights that help you create marketing campaigns to drive marketing growth. With over 11 different messaging channels, we give you the ability to trigger powerful omnichannel campaigns based on the insights derived from user activity. With granular customer insights at your fingertips, you can build powerful mobile engagement strategies that drive conversions.

Who Uses CleverTap?

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

CleverTap Software - Homepage CleverTap Demo
CleverTap Software - 2
CleverTap Software - 3
CleverTap Software - 4
CleverTap Software - 5

Not sure about CleverTap? Compare with a popular alternative

CleverTap

CleverTap

4.4 (55)
No pricing found
Free version
Free trial
81
10
4.3 (55)
4.0 (55)
4.3 (55)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$500.00
month
Free version
Free trial
45
3
4.2 (51)
4.2 (51)
4.5 (51)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to CleverTap

Iterable
Top rated features
Email Marketing
List Management
Marketing Automation
AppsFlyer
Top rated features
Conversion Tracking
Performance Metrics
ROI Tracking
Flurry
Top rated features
Conversion Tracking
Customer Segmentation
Trend Analysis
Adjust
Top rated features
Cross Channel Attribution
Multi-Touch Attribution
ROI Tracking
Firebase
Top rated features
API
Reporting/Analytics
Web Notifications
Mixpanel
Top rated features
Data Visualisation
Reporting/Analytics
Usage Tracking/Analytics
Blueshift
Top rated features
Email Campaign Management
Marketing Automation
Mobile Optimization
Braze
Top rated features
A/B Testing
Email Marketing
Mobile Optimization
Airship
Top rated features
A/B Testing

Reviews of CleverTap

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.3
Features
4.4
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
53%
4
38%
3
7%
1
2%
Ernesto
Ernesto
Co-CEO & Co-Founder in Spain
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

An amazing and powerful Mobile marketing swish-knife.

5.0 2 years ago

Comments: We are more than happy with current product and future roadmap.

Pros:

To have real-time analytics and create push and in-app campaigns based on real user data.

Cons:

Price is a bit on the upper side and not so clear as startups.

Akshata
Mobile application developer in India
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great tool for tracking user activity and real-time user database

5.0 2 years ago

Comments: Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Pros:

User tracking, campaign management, notifications,user activity tracking,

Cons:

1.Fcm token of some user are missing. 2. Not supported for web applications.

Kim
Owner in Canada
Apparel & Fashion, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

THIS COMPANY SCAMED ME

1.0 2 months ago New

Comments: This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.

Pros:

I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.

Cons:

I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer [sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap.

Verified Reviewer
Verified LinkedIn User
Market Research, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

CleverTap Highly Advance and Analytics Engagement platform

4.0 3 years ago

Comments: With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

Pros:

CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

Cons:

WhatsApp integration is not available. It take more time to segment data when you work on large database.

Alanna
Alanna
Chief Marketing Officer in Canada
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good value for money for marketing automation & user engagement

4.0 2 years ago

Comments: I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.

Pros:

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.

Cons:

There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.