--- description: Discover the benefits and disadvantages of Braze. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.co.uk/software/155423/appboy Page: 1 / 8\ Next: [Next page](https://www.capterra.co.uk/software/155423/appboy?page=2) > Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Braze? Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, Japanese, Korean, Spanish - **Available Countries**: Australia, Germany, Hong Kong SAR China, Indonesia, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, Thailand, United Arab Emirates, United Kingdom, United States ## Features - A/B Testing - App Notifications - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Communication Management - Contact Management - Content Management - Customer Engagement - Customer History - Customer Journey Mapping - Customer Segmentation - Customisable Templates - Drip Campaigns - Email Management - Email Marketing - Event Triggered Actions - Landing Pages/Web Forms - Marketing Automation - Mobile Optimization - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Personalisation - Push Notifications - ROI Tracking - Reporting/Analytics - SMS Notifications - Segmentation - Subscriber Management - Template Management - WYSIWYG Editor - Web Notifications ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Mobile Marketing Software](https://www.capterra.co.uk/directory/31308/mobile-marketing/software) - [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software) - [Push Notifications Software](https://www.capterra.co.uk/directory/30969/push-notifications/software) ## Alternatives 1. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Gmail](https://www.capterra.co.uk/software/202338/gmail) — 4.8/5 (13336 reviews) 3. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17576 reviews) 4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Flexible CRM Platform that Scales with Growth" — 5.0/5 > **Katelyn** | *5 September 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. > > **Cons**: The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. > > Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. ----- ### "Keep it up Braze\! Excited to see what the future holds" — 5.0/5 > **Arman** | *20 June 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input. Braze’s real-time event triggering is super valuable. Being able to act instantly on user behavior (like cart abandonment or a milestone hit) is key for performance > > **Cons**: You often need to supplement Braze analytics with Looker, Tableau, or something else if you want real strategic insight. > > I’ve used Braze daily across a wide range of campaign and lifecycle use cases, and having achieved 12 certifications, I’d say I know the platform inside out. Overall, it’s a powerful and flexible tool for cross-channel engagement, especially when it comes to real-time triggers, personalised messaging, and orchestrating complex user journeys.” “I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic. It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations. That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction. You often have to lean on external tooling to go beyond tactical execution and into strategic insight. Still, for teams with strong lifecycle and CRM maturity, and especially if your data setup is clean, Braze is one of the best platforms out there to drive meaningful, data-driven customer engagement. ----- ### "Braze is best in class mobile marketing automation" — 5.0/5 > **Lucien** | *15 May 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Braze marketing automation capability is quite literally best in class. Previously, we used Leanplum and we found it hard to use and not intuitive. Braze marketing automation building for lifecycle is incredibly easy to build, duplicate, split test and deploy. We've used Braze for over 5 years and couldn't imagine using anything else. Braze lifecycle has powered our consumer app and the company has continued to innovate releasing new products. > > **Cons**: Braze analytics/reporting is surprisingly basic given how good the rest of the tool is. > > Braze was an absolutely crucial tool for our business as we scaled from 100 k users up to well over 1 million. We know have every single website/app connected to Braze and are utilising automation at every step. ----- ### "Easy to use" — 4.0/5 > **Lauren** | *7 February 2025* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: The UI - it is straight forward to use and to build automations. > > **Cons**: The support documentation - they're not detailed enough. > > I've worked with Braze for a few years now and as far as CRM tools go, it is very easy to use to build campaigns, automations and segments. ----- ### "100% recommend - favorite CRM platform" — 5.0/5 > **Marta** | *3 January 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: its intuitive interface and how easy it is to use different channels on just one platform > > **Cons**: What I like the least is that sometimes things you can do are limited and need to find workarounds or get in touch with customer support to help achieve what you have in mind. > > I've been using Braze for almost 3 years now and I loved how much they developed the product either listening to customer's feedback and updating it with current technologies like AI. ----- Page: 1 / 8\ Next: [Next page](https://www.capterra.co.uk/software/155423/appboy?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/155423/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Structured Data