Missinglettr

Missinglettr

by Missinglettr

Who Uses Missinglettr?

Marketers, founders, bloggers and writers

What Is Missinglettr?

Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really important. We take the time that you have already invested into writing the long form blog post and use that to create engaging imagery and social posts. Over the next 12 months your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels.

Missinglettr Details

Missinglettr

http://missinglettr.com

Founded 2015

Missinglettr Pricing Overview

Missinglettr starts at US$15.00/month. Missinglettr has a free version and offers free trial. See additional pricing details for Missinglettr below.

Starting Price

US$15.00/month

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Training

Webinars

Support

Business Hours

Online

Missinglettr Features

Social Media Marketing Tools
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Missinglettr Reviews

Showing 5 of 254 reviews

Overall
4.8/5
Ease of Use
4.7/5
Customer Service
4.9/5
Features
4.7/5
Value for Money
4.8/5
Abigail N.
Founder
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Reviewed on 13/07/2018

"Worth Every Penny!"

Pros: Missinglettr is like a mix of Coschedule and Hootsuite. Let me explain, Like Hootsuite and other social media managers, Missinglettr lets you schedule social media posts.
Like Coschedule you can schedule you can share your blog posts to your social media accounts, MissingLettr takes this further by:
1. You can schedule each blog posts to share to your SM profile for a year. This means each blog post would be shared on social media for a year.
2. The process is not 100% automated which is great because I'd rather not share the same post with the same images and links for 10ish times a year. MissingLettr has some templates that you can customize to match your brand. You can choose to edit the copy of each post, you can choose what image in your blog post you want to be included in the post, you can also create "text bubbles" with a strong sentence from your blog post.
3. When you publish a new blog post, you get an email notification telling you that your "social media campaign is ready" you can then "review or reject" the campaign. This means you can go through the preselected social media post to edit how you want each post to look like for each social media profile.
4. This is not limited to new blog posts but works just the same with existing blog posts.
5. You can choose what kind of social media campaign you want (12 months evergreen, 6 months evergreen, 2 months blast or 2 weeks blast)
You can also publish your blog post on Medium (I'm yet to try this feature)

Cons: I don't have any major issue with MissingLettr, When I signed up I had one issue: How long it took for a campaign (A blog post) to become active.
My AppSumo deal only lets me have 10 campaigns a week (which is great), but I had tons of past blog posts and I couldn't decide on what posts to use that week for my SM campaign.
After selecting 10 "campaigns" I decided I wanted to replace one of the blog posts with another, so I deleted a campaign so I could have space to add another campaign.
However, I couldn't but instead, I got an "UPGRADE NEEDED" alert.
The issue was immediately resolved by chatting with the customer rep.
A similar issue I had was that I had approved two campaigns but my calendar was still blank, I reached out to the customer support to ask how long it took for my campaign to become active, they responded pretty fast and told me the delay was because of the volume of campaigns being queued
However, this was around Jan-Feb so I'm sure it's no longer an issue for anyone

  • Reviewer Source 
  • Reviewed on 13/07/2018
Nancy L.
Owner and Business Consultant specializing in Mobile apps, sales, marketing, and small businesses.
Information Technology & Services, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 10/09/2019

"Great way to keep your blogs posted"

Comments: I have had great results with Missinglettr. My posts are consistent and getting attention.

Pros: This is easy to use software to drip your blog into social. Good analytics sent weekly. Easy to make changes to posts.

Cons: Working with Facebook is manual. I think that's Facebook and not the software. It does take an extra step to post on Facebook.

  • Reviewer Source 
  • Reviewed on 10/09/2019
Sebastian P.
Consultant
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 01/03/2020

"Amazing tool to Automate my Social Networks"

Comments: The tool has a very beautiful and elegant interface, it is very intuitive to use. The most important thing: Missignlettr helps me save a lot of time!

Pros: It is very easy to use! I like that it allows me to review the campaigns before the posts are published on my social networks. Also, it allows me to change the design and colors to match the branding of my brand. Best of all, it allows you to connect the RSS / Feed of your blog to directly take an article that I publish in WordPress.

Cons: I wish Missinglettr could connect to more social profiles like Instagram (currently only allows LinkedIn, Facebook and Twitter).

  • Reviewer Source 
  • Reviewed on 01/03/2020
Verified Reviewer
Video Producer/Editor/Digital Media Engineer
Entertainment, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 30/12/2019

"If you have a blog, or if you want to share other blog content for retargeting this is for you!"

Comments: I have realized that Missinglettr is awesome to create social media campaigns that are easy to create but look amazing.

Pros: Missinglettr will allow you to auto-schedule and auto-publish campaigns 12 months in advance. And it pulls information from the original posts and also auto-creates the campaign. My 2nd favorite thing ios the customizable templates for promoting the blog posts.

Cons: I would love support for other social media sites like Pinterest and Instagram but I bet they have at least Pinterest in the pipeline.

  • Reviewer Source 
  • Reviewed on 30/12/2019
Verified Reviewer
Founder/Creative Director
Education Management, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 24/01/2019

"Terrific Idea But Lots Problems with Execution"

Comments: I was really hoping that this was *it* for me. I am seriously considering switching to something else because, so far, it has been a major time-suck.

Pros: It's a great idea. If you have a blog or a website with, say, 30 pieces of content, you can create multiple campaigns from *each* piece of content that drips out to the many social media channels like Linkedin, Facebook, and Twitter. Each "drip" contains a snippet or a quote from the piece of content in an attractive, branded format that gives the author the credit and makes her visible. The big idea is that piece of content is dripped out up to 10 times over a year with the frequency much higher in the beginning but less as the time goes on. This way, you create a sustained storm of high-quality "quotes" posted regularly on your social media channels. Each campaign is created *once* and then left alone to do its thing. That's the real value-add of this software.

Cons: Scheduling campaigns has been a huge struggle thus far, fraught with glitches that has sucked a lot of time in trying to schedule and reschedule each campaign. For each campaign, the number of social media channels, even when "turned on," shut off randomly so that when I look at the schedule created, many of the channels are not included. "Pausing" the campaign and rescheduling sometimes works but most often does not. I have to keep going back again and again and eventually the campaign gets scheduled the way I wanted. On my latest campaign, it has taken me 5 such trial and I am still hoping that it will work. I documented all of this to their customer support - including screenshots and video clips - but the problems persists. They opened the ticket and seem convinced the problems are fixed but they persist - each and every one of them. No difference. I am about to give up.

Vendor Response

by Missinglettr on 26/01/2019

Hi there. Thanks for the review. I¿m really sorry to hear you¿ve had some struggles recently. I¿ve had a chat with our support team and they said that what you¿rte describing has since been resolved. But just to be on the safe side, can I please ask you to reach out to our team once more to make sure. They remembered your case and wanted to make sure you were now up and running.

Unfortunately I don¿t have access to your email address here so i¿m unable to put you in touch with them directly.

Thanks,

Ben

  • Reviewer Source 
  • Reviewed on 24/01/2019