15 years helping British businesses
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What is Leanplum?

Leanplum, the leading multichannel customer engagement platform helps forward-looking brands like Zynga and Tesco meet the real-time needs of their customers. By transforming data into an understanding of users' needs and wants, Leanplum's platform delivers unified experiences that are timely, tested, and relevant -- building customer loyalty that fuels business growth.

Who Uses Leanplum?

Marketers focused on building loyalty and driving revenue through mobile engagement.

Leanplum Software - Leanplum at a Glance
Leanplum Software - Campaign Composer
Leanplum Software - Proactive Guidance
Leanplum Software - Journey Analytics
Leanplum Software - Campaign Results

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Reviews of Leanplum

Average score

Overall
4.1
Ease of Use
3.6
Customer Service
4.6
Features
4.4
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
44%
4
22%
3
33%
Verified Reviewer
Verified LinkedIn User
Financial Services, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Great software for mobile push notifications

5.0 6 years ago

Pros:

Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.

Cons:

The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

Aoife
Channel Marketing Associate in Ireland
Telecommunications, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A great option for Channel Marketing

5.0 4 years ago

Pros:

A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.

Cons:

As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.

Stephen
Growth Lead in US
Computer Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great Product but not worth the cost and growing pains

3.0 4 years ago

Comments: Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag.

Pros:

Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally.

Cons:

Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source.

Bree
Customer Happiness Manager in US
Computer Networking, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Leanplum gets the job done

5.0 5 years ago

Pros:

Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.

Cons:

Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.

Samuel
DevOps Engineer in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Useful tool with some engineering headaches.

3.0 4 years ago

Pros:

The campaign builder is friendly without too much engineering support. The visual flow builder is useful for multi-day/multi-platform construction. It was nice to not have to build custom automation. The events and custom attributes work well.

Cons:

We had to build custom python integrations to get all the functionality we needed. Testing certain features can be cumbersome. Searching for users is often difficult. The Engineering support team at Leanplum was rather lackluster.