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What is Magnetic?

Magnetic is an all-in-one workflow management platform designed and built for agencies. It combines all essential project management capabilities into a single easy-to-use system: account management, business development, traffic management, project management, project finances, time tracking, billing, HR management and resource scheduling.

Who Uses Magnetic?

Medium to large advertising agencies looking to streamline their internal processes to manage projects smarter, deliver client work faster and ultimately increase profits.

Magnetic Software - Project Dashboard
Magnetic Software - Resource Management
Magnetic Software - Agency Overservicing
Magnetic Software - Client & Project Profitability

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Reviews of Magnetic

Average score

Overall
4.6
Ease of Use
4.3
Customer Service
4.6
Features
4.4
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
66%
4
31%
3
3%
Yvette
Studio Manager in South Africa
Food & Beverages, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy and User Friendly

5.0 3 years ago

Comments: Magnetic has helped me tremendously with the roll-out with the south African and Sub-Saharan Africa region over the last 3 years to keep track of all projects within the studio. Its a great Project management software tool.
We had to transform and train various people across Africa, the system had to be easy to use and allow with limited data connectivity in some parts of Africa and some of which English was not their first language!

Pros:

The product has alot of functionality of which we currently do not make use off. It is light weight as easy to use.

Cons:

The software programme has an app available for mobile phone which is not easy to use as the web version and difficult to navigate around. Some days we not available to login using the laptop and need to use the mobile version for quick and seamless access (edit projects, add projects or tasks etc). We are not able to upload big file artwork in some instances and make use of WeTransfer.

Magnetic Software Response

3 years ago

Thank you for your review Yvette! we are so pleased that Magnetic has helped you with your larger roll out project!

Theresa
Operations Manager in South Africa
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Magnetic Software Review

4.0 3 years ago

Comments: It establishes the traffic processes for you and makes it very easy as a Traffic / Operations manager to track the studio status.

Pros:

It is very easy to navigate your way around, it basically defines internal processes and helps the team stay in constant communication.

Cons:

The search is a problem. Sometimes if you are searching for a company name and you type it slightly differently, a totally different page will appear, with some opportunities / jobs / tasks missing, or other company jobs show up on the screen. It's a bit frustrating. In addition, it would be much more beneficial, especially when you are looking through the Accounts, if the CE's and TI's were in date order, so the most recent one will appear at the top of the list. Also, it would be great if the date that the job / Task / CE was visible (not sure if this is how we have set it up incorrectly).

Magnetic Software Response

3 years ago

Thank you for your review Theresa. We are glad that you find Magnetic easy to use and that your traffic process is now simplified!

Justine
Project Manager in South Africa
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great concept, not user-friendly

3.0 3 years ago

Comments: Great software for assigning and ticking off tasks to ensure smooth workflow.

Pros:

Easy to see an overview of all projects and percentage complete.

Cons:

Although their support replies quickly, they are not able to customise certain features.

Magnetic Software Response

3 years ago

Thank you for your review Justine!

Tamaris
Operations manager in UK
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Magnetic review

4.0 3 years ago

Comments: Overall very good. Any queries i have are dealt with quickly, amends to the system are taken on board and brought in if the development team feel it will benefit all companies who use the system. The staff who I have dealt with are excellent and happy to dedicate time to talk through issues.

Pros:

It looks good. Easy to use/self explanatory. Covers all aspects of process and teams within a creative agency (new biz, account mgt, accounts, studio). [SENSITIVE CONTENT HIDDEN], and the service team and [SENSITIVE CONTENT HIDDEN] for implementation are excellent, quick and efficient!

Cons:

I think it depends how your agency works as to how well the system works for you. We have had to find some work arounds based on how we work. There can be some faffy things when it comes to using tasks as well as using the scheduling element. The HR function needs some work in terms of ease of adding multiple leave requests, allocating time available per day per staff member. Could do with a better handbook. The help area never seems to work properly when logging in. No integration with outlook!

Magnetic Software Response

3 years ago

Thank you for your review Tamaris. We are glad that you find Magnetic easy to use. That's our aim :)

Chaque
Creative Director in South Africa
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Life Made Simple

5.0 3 years ago

Comments: Exceptional service, product and has made my life a breeze

Pros:

Ease of use, streamlined, tasking made simple and not over complicated thus easy to implement and use company-wide.

Cons:

That we didn't start using it earlier and possibly that it relies to heavily on us being online (thus difficult to use when there is no internet connectivity)

Magnetic Software Response

3 years ago

We are so pleased that Magnetic has made your life easier! thank you for your review Chaque!