17 years helping British businesses
choose better software

What is Fullstory?

Fullstory’s behavioral data platform uncovers the unspoken truth about digital consumer activity, enabling data teams to drive revenue through real-time personalization and forecasting. Using automatically captured, indexed, and semantically structured first-party data, Fullstory surfaces the sentiment buried between clicks direct to your data ecosystem or through our product analytics—including session replay—to help enterprises create better experiences that win loyal customers for life.

Who Uses Fullstory?

Fullstory helps product, data, & engineering teams predict needs, create personalized experiences to drive conversion, loyalty, & revenue across many industries like retail, food and beverage, & more.

Where can Fullstory be deployed?

Cloud-based
On-premise

About the vendor

  • fullstory
  • Located in Atlanta, US
  • Founded in 2014

Fullstory support

  • Phone Support
  • Chat

Countries available

Australia, Belgium, Canada, Denmark, Finland and 15 others

Languages

English

Fullstory pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • Yes, has free version

Fullstory has a free version and offers a free trial.

Pricing plans

About the vendor

  • fullstory
  • Located in Atlanta, US
  • Founded in 2014

Fullstory support

  • Phone Support
  • Chat

Countries available

Australia, Belgium, Canada, Denmark, Finland and 15 others

Languages

English

Fullstory videos and images

Fullstory Software - Ready-made for AI Behavioral Data Straight to your Data Ecosystem
Fullstory Software - Visualize Behavioral Data with Custom Dashboards
Fullstory Software - Powerful Session Replay Combined with Dev Tools
Fullstory Software - Use AI-generated Summaries to Take Action More Quickly
Fullstory Software - Understand Mobile App Behavioral Data
View 6 more
Fullstory video
Fullstory Software - Ready-made for AI Behavioral Data Straight to your Data Ecosystem
Fullstory Software - Visualize Behavioral Data with Custom Dashboards
Fullstory Software - Powerful Session Replay Combined with Dev Tools
Fullstory Software - Use AI-generated Summaries to Take Action More Quickly
Fullstory Software - Understand Mobile App Behavioral Data

Features of Fullstory

  • A/B Testing
  • AI/Machine Learning
  • Access Controls/Permissions
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Annotations
  • Augmented Analytics
  • Behaviour Tracking
  • Behavioural Analytics
  • Campaign Management
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Templates
  • Dashboard
  • Data Aggregation
  • Data Import/Export
  • Data Visualisation
  • Engagement Tracking
  • Event Logs
  • Functions/Calculations
  • Funnel Analysis
  • Heatmaps
  • In-App Events Tracking
  • Interactive Reports
  • Issue Management
  • KPI Monitoring
  • Keyword Research Tools
  • Mixed Methods Research
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Performance Metrics
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Scroll Maps
  • Search/Filter
  • Sentiment Analysis
  • Session Recording
  • Text Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Uptime Reporting
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Alternatives to Fullstory

Inspectlet is website analytics software that records and analyzes visitor sessions to understand user behavior.
Improve the customer experience with Pendo. Curate the perfect first impression with an intuitive, frustration-free experience.
Improve your customer experience with Hotjar. An intuitive, visual way to discover, consolidate, and communicate user needs.
User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.
Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.
Centralpoint outranks MS/Sharepoint as a secure knowledge management solution for leading organizations
Custom Insights, Alerts & Automation to improve User Experience, at a fraction of the cost.
SAS Customer Intelligence uses analytically driven contextual personalization to help marketers elevate the customer experience.
Website optimization tools used by 450,000+ sites worldwide. Heatmaps, recordings, surveys, live chat, and more included in every plan.

Reviews of Fullstory

Average score

Overall
4.6
Ease of Use
4.4
Customer Service
4.3
Features
4.5
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
67%
4
27%
3
6%
Frank
Frank
Co-Founder, CTO and Product Lead in US
Verified LinkedIn User
Hospitality, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Fullstory ushers in a new era of live data analytics

5.0 6 years ago

Comments: The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros:

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons:

There's not really anything I can knock this product for. It's exceptional.

Verified Reviewer
Verified LinkedIn User
Online Media, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great product for learning about your customer usage! Highly recommend for any product team!

5.0 2 years ago

Comments: Excellent, Highly recommend it to any product out there trying to understand their product and customer experience on the next level.

Pros:

Loved that you could review widget screen recordings for our app where other competitor products did not allow us to do this.

Cons:

Pricing was hard to understand initially but the excellent support team cleared this up for us. Thanks heaps [SENSITIVE CONTENT] 5 star support!

Alternatives Considered: Hotjar and Mouseflow

Reasons for Choosing Fullstory: Embedded/Widget recordings work through Fullstory but not Hotjar.

Switched From: Hotjar

Reasons for Switching to Fullstory: Great support and assistance from the Fullstory team.

Bharath
Bharath
Director - Marketing in India
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Too pricey for the features and functionality it supports

3.0 7 years ago

Pros:

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons:

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

Thomas
Director in Hong Kong
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

State of the art product, but poor customer service and retention, unjustified price increase

5.0 5 years ago

Comments: Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros:

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons:

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception. First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

Alternatives Considered: Hotjar

Reasons for Switching to Fullstory: It was easy to go onboard, and was able to identify users by passing in some parameters.

Kyle
Product Manager in US
Transportation/Trucking/Railroad, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

LOVE this tool, helps me be so much better at my job

5.0 10 months ago

Comments: I love it, it's been super helpful in troubleshooting with users, finding bugs, finding room for improvement with our product...etc. I Love the weekly reports and all the benefits that this tool has brought me as a product manager.

Pros:

I love the ability to go in and find specific user sessions on different products I'm working on and watch exactly what the users went and clicked, where they got stuck....etc. I also love seeing the dead clicks and the rage clicks...etc.

Cons:

The difficulty in trying to find the specific sessions I'm looking for, would love some AI integration where I could just say what i'm looking for and have AI find me sessions rather than having to build out a logic tree to filter into what i'm looking for.