--- description: Discover the benefits and disadvantages of Omnisend. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.co.uk/software/153508/omnisend Page: 1 / 35\ Next: [Next page](https://www.capterra.co.uk/software/153508/omnisend?page=2) > Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation. > > Verdict: Rated **4.7/5** by 837 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Omnisend? Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 837 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Omnisend - **Location**: Western Gateway, UK - **Founded**: 2014 ## Commercial Context - **Starting Price**: US$16.00 - **Pricing model**: Usage Based (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Belarus, Belgium, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile and 88 more ## Features - 2-Way Messaging - API - Alerts/Notifications - Automated Responses - Autoresponders - Behavior Analytics - Behaviour Tracking - Behavioural Targeting - CAN-SPAM Compliance - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Customisable Templates - Dashboard - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Creation & Design - Landing Pages/Web Forms - Lead Capture - Lead Generation - Lead Management - Marketing Automation - Mass Texting - Message Personalisation - Mobile Optimization - Multi-Channel Attribution - Multi-Channel Campaigns - Multi-Channel Marketing - Performance Metrics - Personalisation - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Scheduled Messaging - Search/Filter - Social Marketing - Social Media Integration - Subscriber Management - Template Management - WYSIWYG Editor - Workflow Management ... and 21 more features ## Integrations (97 total) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... and 82 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [SMS Marketing Software](https://www.capterra.co.uk/directory/30842/sms-marketing/software) - [Content Marketing Software](https://www.capterra.co.uk/directory/30796/content-marketing/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) 2. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2953 reviews) 5. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2571 reviews) ## Reviews ### "Great Email Platfrom" — 5.0/5 > **Phil** | *20 September 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Clean ecommerce flows allow you to build your retention marketing. Really easily scaleable and allows you to segment in so many different ways. They also have a really comprehensive tutorial program that allows you to learn as you go. Building automations and campaigns for your emails is really really easy > > **Cons**: I didn't have any issues with the platform, there are some issues you encounter but the support was really strong > > Really positive, great support both via the tutorials and customer support. Great platform for an ecommerce buisness ----- ### "Great Service and Support" — 5.0/5 > **Verified Reviewer** | *10 April 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Competitive pricing with free SMS credits, continual product updates and innovation, excellent support. > > **Cons**: Lack of some integrations, however this is improving over time. > > Onnisend has been an excellent choice for us, pricing is competitive and support has been excellent, would highly recommend. The included SMS credits are welcome and perform very well for us. ----- ### "Intuitive and easy to use." — 5.0/5 > **Sean** | *21 October 2024* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease. > > **Cons**: The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses. > > Overall my experience with Omnisend has been great, I would definitely recommend it. ----- ### "A Must-Have Tool for Efficient Email Marketing Automation" — 5.0/5 > **Fredrick** | *4 October 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively. > > **Cons**: The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement. > > Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts. ----- ### "Great value and service" — 5.0/5 > **Jenna** | *4 October 2024* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too. > > **Cons**: While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand. ----- Page: 1 / 35\ Next: [Next page](https://www.capterra.co.uk/software/153508/omnisend?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/153508/omnisend) ## This page is available in the following languages | Locale | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data