pr.co

Who Uses pr.co?

We help the world's leading brands execute modern PR strategies. We work with rapidly growing scale-ups, multinationals, corporates, governments and (progressive) agencies.

What Is pr.co?

pr.co designs and develops bespoke newsrooms, powered by software that helps your communications team excel. Easily publish and pitch branded stories, maintain relationships with your media contacts, and manage complex editorial workflows, all on one powerful platform. Trusted by 350+ companies on 5 continents. Proudly working with Shimano, Heineken, WeTransfer, Sonos, Taylormade Golf & Hema.

pr.co Details

pr.co

https://pr.co

Founded 2014

pr.co Software - Newsroom
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pr.co video
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Compare pr.co with similar products

Starting price

US$65.00/month
US$50.00/month
US$50.00/month
US$3,500.00/year

Free Version

Free Version No
Free Version No
Free Version No
Free Version No

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

pr.co deployment and support

Support

  • Email/Help Desk
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Documentation

pr.co Features

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Article Author Database
  • Auto Update
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Clippings Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Digital Asset Management
  • Direct Mail Management
  • Distribution Management
  • Email Distribution
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Newsletter Management
  • Press Monitoring
  • Press Release Builder
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscription Management
  • Tagging
  • User Management
  • Visual Analytics
  • Widgets

View full list of Public Relations Software

pr.co Alternatives

More pr.co alternatives

pr.co Reviews for UK Users

Read all 10 reviews

Average score

Overall
4.6
Ease of Use
4.8
Customer Service
5
Features
4.5
Value for Money
4.4

Reviews by score

5
6
4
4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >10,001
Thorsten H.
Production Assistant
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 24/04/2018

"Excellent service. User friendly functionality. Friendly and patient employees."

Pros: The design interface is intuitive and the added link + image options gives a professionalism to the PR that we haven't found on previous services. Outreach function is also super useful for targeting specific networks and managing mailing lists.

Cons: Not a lot! We've used this service since 2015 because it's wonderful! Sometimes the image uploading can be slow, but the overall gallery layout looks great.

  • Reviewer Source 
  • Reviewed on 24/04/2018
Ronald V.
managing consultant
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Reviewed on 13/06/2018

"Very user-friendly newsroom application with great workflow capabilities"

Pros: Pr.co is an easy set-up and easy-to-use news room solution. It offers great value for your (limited) budget. I am impressed by the SEO capabilities. If applied well, you'll be surprised to see your news releases crawl up into the Google SERPs.

Cons: Standard capabilities to customize your news room to your corporate identity and/or the look and feel of your website is limited.

Vendor Response

by pr.co on 13/03/2020

Thank you! Glad to hear you've seen SEO do its magic with your newsroom. We've listened to your comment about newsroom customization - we now offer multiple different newsroom designs, from plug-and-play templated designs to entirely bespoke newsrooms.

  • Reviewer Source 
  • Reviewed on 13/06/2018
Madeline V.
PR & Communications Specialist
Automotive, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 18/03/2020

"Great platform to manage press releases, news and media outreach"

Comments: The team is always very responsive and helpful. Problems are fixed within minutes, maximum a few days.
Great customer experience!

Pros: The user interface is very much self-explaining and makes onboarding of additional users within our team quite smooth. It is easy to request design adjustments of the pr.co team, and adjust the design of the newsroom to the one of your website.

Cons: When you send an email and include *full campaign* the images of the PR are not copied which leads to random titles within the release.
Sometimes I wish I'd had more freedom to just update numbers or content myself.
For the future: It would be a nice add-on to integrate a journalist database into pr.co, atm we are using external ones.

Vendor Response

by pr.co on 24/03/2020

Thank you for your review! I will forward it to our Product team.
In order to have emails end up in journalists' inboxes, and not in spam or promo folders, we choose to leave images out of emails by default. But, we do offer branded email templates, which are tested for deliverability and allow customers to send out fully branded emails.
I understand your frustration with the design limitations. However, all content published on pr.co can be updated anytime. In our new plug-and-play newsrooms, we've made it possible for users to change all content on the entire newsroom.
However, in EVBox's case, we have built 2 custom pages: the footer and the about page. Changes to these pages need to be done by our tech team, to spare you from having to write custom code. So, maintenance is included and we'll always update these pages within 1 business day.

It's been a blast to work with the EVBox team over the last 3 years. Thanks for your trust in our product and team!

Isabela from pr.co

  • Reviewer Source 
  • Reviewed on 18/03/2020
Luc U.
Luc U.
Producent
Entertainment
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 23/07/2018

"PR is always changeable and press contacts always up to date."

Comments: Easy to manage press room that stays up to date and allows me to archive clippings as well. Now all my stuff is in one place.

Pros: Amongst the many features I love about PR.co, I think my favourite are: 1. Because the Press Release is online, I can change the content or photos anytime I want, which helps me look less stupid when I spell a name incorrectly. 2. I love that I can provide the press with ready-to-use high res photos. 3. I love that I can filter my press contacts and that they will ALWAYS be up to date.

Cons: Blue is an overused colour on the internet and I feel like when you get to 500 press contacts you should receive a reward.

Vendor Response

by pr.co on 13/03/2020

You're totally right, when you've built a network of over 500 media contacts you SHOULD receive a reward. Thanks for leaving this nice review with us!

  • Reviewer Source 
  • Reviewed on 23/07/2018
Edwina H.
Founder + Director
Public Relations & Communications, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 08/12/2018

"Time Saver"

Comments: Great support, saves a TON of time .

Pros: It allows for video embeds and presents content much more effectively than in an email or PDF. Scheduling and reporting tools are very, very helpful.

Cons: Less design features but I’m told they’re coming soon!

Vendor Response

by pr.co on 13/03/2020

Thanks for leaving this review, Edwina. We're humbled to see you're still happy with ou product after 4+ years!

  • Reviewer Source 
  • Reviewed on 08/12/2018