What is pr.co?

pr.co designs and develops bespoke newsrooms, powered by software that helps your communications team excel. Easily publish and pitch branded stories, maintain relationships with your media contacts, and manage complex editorial workflows, all on one powerful platform. Trusted by 350+ companies on 5 continents. Proudly working with Shimano, Heineken, WeTransfer, Sonos, Taylormade Golf & Hema.

Who Uses pr.co?

We help the world's leading brands execute modern PR strategies. We work with rapidly growing scale-ups, multinationals, corporates, governments and (progressive) agencies.

Where can pr.co be deployed?

Cloud, SaaS, Web-based

About the vendor

  • pr.co
  • Located in Amsterdam, Netherlands
  • Founded in 2014
  • Phone Support
  • Chat

Countries available

Brazil, Canada, Germany, Mexico, Netherlands and 1 others

Languages

English

pr.co pricing

Starting Price:

US$65.00/month
  • Yes, has free trial
  • No free version

pr.co does not have a free version but does offer a free trial. pr.co paid version starts at US$65.00/month.

About the vendor

  • pr.co
  • Located in Amsterdam, Netherlands
  • Founded in 2014
  • Phone Support
  • Chat

Countries available

Brazil, Canada, Germany, Mexico, Netherlands and 1 others

Languages

English

pr.co videos and images

pr.co Software - Newsroom
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pr.co Software - Newsroom
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Features of pr.co

  • Activity Tracking
  • Approval Process Control
  • Campaign Analytics
  • Campaign Management
  • Clippings Management
  • Communication Management
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Release Builder

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Maximize your return on PR investment and migrate easily into the age of digital PR with our publicist-tested technology.

Reviews of pr.co

Average score

Overall
4.6
Ease of Use
4.8
Customer Service
5.0
Features
4.5
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
60%
4
40%
Thorsten H.
Production Assistant in Netherlands
Used the Software for: 2+ years
Reviewer Source

Excellent service. User friendly functionality. Friendly and patient employees.

5 4 years ago

Pros:

The design interface is intuitive and the added link + image options gives a professionalism to the PR that we haven't found on previous services. Outreach function is also super useful for targeting specific networks and managing mailing lists.

Cons:

Not a lot! We've used this service since 2015 because it's wonderful! Sometimes the image uploading can be slow, but the overall gallery layout looks great.

Ronald V.
managing consultant in Netherlands
Used the Software for: 2+ years
Reviewer Source

Very user-friendly newsroom application with great workflow capabilities

4 4 years ago

Pros:

Pr.co is an easy set-up and easy-to-use news room solution. It offers great value for your (limited) budget. I am impressed by the SEO capabilities. If applied well, you'll be surprised to see your news releases crawl up into the Google SERPs.

Cons:

Standard capabilities to customize your news room to your corporate identity and/or the look and feel of your website is limited.

pr.co Response

2 years ago

Thank you! Glad to hear you've seen SEO do its magic with your newsroom. We've listened to your comment about newsroom customization - we now offer multiple different newsroom designs, from plug-and-play templated designs to entirely bespoke newsrooms.

Madeline V.
PR & Communications Specialist in Netherlands
Automotive, 501-1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great platform to manage press releases, news and media outreach

4 2 years ago

Comments: The team is always very responsive and helpful. Problems are fixed within minutes, maximum a few days.
Great customer experience!

Pros:

The user interface is very much self-explaining and makes onboarding of additional users within our team quite smooth. It is easy to request design adjustments of the pr.co team, and adjust the design of the newsroom to the one of your website.

Cons:

When you send an email and include *full campaign* the images of the PR are not copied which leads to random titles within the release. Sometimes I wish I'd had more freedom to just update numbers or content myself. For the future: It would be a nice add-on to integrate a journalist database into pr.co, atm we are using external ones.

pr.co Response

2 years ago

Thank you for your review! I will forward it to our Product team. In order to have emails end up in journalists' inboxes, and not in spam or promo folders, we choose to leave images out of emails by default. But, we do offer branded email templates, which are tested for deliverability and allow customers to send out fully branded emails. I understand your frustration with the design limitations. However, all content published on pr.co can be updated anytime. In our new plug-and-play newsrooms, we've made it possible for users to change all content on the entire newsroom. However, in EVBox's case, we have built 2 custom pages: the footer and the about page. Changes to these pages need to be done by our tech team, to spare you from having to write custom code. So, maintenance is included and we'll always update these pages within 1 business day. It's been a blast to work with the EVBox team over the last 3 years. Thanks for your trust in our product and team! Isabela from pr.co

Luc U.
Luc U.
Producent in Netherlands
Verified LinkedIn User
Entertainment
Used the Software for: 2+ years
Reviewer Source

PR is always changeable and press contacts always up to date.

4 4 years ago

Comments: Easy to manage press room that stays up to date and allows me to archive clippings as well. Now all my stuff is in one place.

Pros:

Amongst the many features I love about PR.co, I think my favourite are: 1. Because the Press Release is online, I can change the content or photos anytime I want, which helps me look less stupid when I spell a name incorrectly. 2. I love that I can provide the press with ready-to-use high res photos. 3. I love that I can filter my press contacts and that they will ALWAYS be up to date.

Cons:

Blue is an overused colour on the internet and I feel like when you get to 500 press contacts you should receive a reward.

pr.co Response

2 years ago

You're totally right, when you've built a network of over 500 media contacts you SHOULD receive a reward. Thanks for leaving this nice review with us!

Edwina H.
Founder + Director in Australia
Public Relations & Communications, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Time Saver

5 4 years ago

Comments: Great support, saves a TON of time .

Pros:

It allows for video embeds and presents content much more effectively than in an email or PDF. Scheduling and reporting tools are very, very helpful.

Cons:

Less design features but I’m told they’re coming soon!

pr.co Response

2 years ago

Thanks for leaving this review, Edwina. We're humbled to see you're still happy with ou product after 4+ years!

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