Who Uses Prowly?

PR professionals who want to manage media relations more effectively while saving time on routine tasks.

What Is Prowly?

With Prowly, PR professionals can manage media relations more effectively while saving time on routine tasks. The modern & user-friendly tool has all the right features to help you build better relationships with the media: from finding relevant media contacts and organizing them in a PR CRM, to creating visual press releases, sending email pitches, and maintaining journalist-friendly newsrooms.

Prowly Details

Prowly

https://prowly.com

Founded 2013

Prowly Software - 1
Prowly Software - 2
Prowly Software - Pitch your content
Prowly Software - Track results
Prowly Software - Manage media lists
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Prowly Software - 2 - thumbnail
Prowly Software - Pitch your content - thumbnail
Prowly Software - Track results - thumbnail
Prowly Software - Manage media lists - thumbnail

Prowly pricing overview

See pricing plans

Prowly does not have a free version but does offer a free trial. Prowly paid version starts at US$189.00/month.


Starting Price

US$189.00/month See pricing details

Pricing Details

Pricing starts at $189/mo including 1000 media database contacts. It's possible to purchase Prowly without additional contacts for $119/mo.

Free Version

No

Free Trial

Prowly deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Prowly Features

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Article Author Database
  • Auto Update
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Clippings Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Digital Asset Management
  • Direct Mail Management
  • Distribution Management
  • Email Distribution
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Newsletter Management
  • Press Monitoring
  • Press Release Builder
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscription Management
  • Tagging
  • User Management
  • Visual Analytics
  • Widgets

View full list of Public Relations Software

Prowly Alternatives

More Prowly alternatives

Prowly Reviews for UK Users

Read all 17 reviews

Average score

Overall
4.1
Ease of Use
4
Customer Service
3.9
Features
3.9
Value for Money
3.8

Reviews by score

5
13
2
1
1
3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >10,001
Ellie G.
Ellie G.
VP of Marketing
Entertainment, 11-50 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 07/07/2020

"Great product for PR on a budget!"

Comments: Overall for the price I am very happy with this product

Pros: Pricing is great. Database is pretty good, really easy to use.

Cons: Still kind of new so database isnt huge, emails can be sent out through the platform in bulk but when someone responds it goes to your personal email and you have to respond individually, which is good for some situations but time consuming and not efficient in some cases.

Vendor Response

by Prowly on 09/07/2020

Thank you for your review, Ellie!

An in-app inbox is one of the features that are in our plans for the future.

  • Reviewer Source 
  • Reviewed on 07/07/2020
Brad D.
Vice President & Managing Director
Public Relations & Communications, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 26/02/2020

"No brainer"

Comments: As newsrooms get cut, our job of connecting with reporters gets harder and harder. Prowly allows for targeted campaigns and one-off releases with metrics on open rates and clicks. The Prowly team is incredibly responsive and has been very helpful as I learned how to best use the tool (I need to do more of this).

Pros: Prowly is a solid media database that helps me target journalists, bloggers and even the elusive freelance reporters we all struggle to find. It's distribution feature gives me valuable metrics allowing me to show clients exactly what we've done to get them coverage. Plus - it is very affordable especially when looking at SaaS like Cision.

Cons: There is a lot of horsepower to Prowly, and a few months in, I'm not sure I'm using it to full effect. I probably needed to spend more time on training.

Alternatives Considered: Meltwater and Cision

Reasons for Switching to Prowly: I have used both Cision and Meltwater in the past, and Prowly's customer service, affordability win the day. Their UI is mostly intuitive and their database of journalists is comparable.

Vendor Response

by Prowly on 02/03/2020

Thank you for your review, Brad!
Our Customer Success team will be more than happy to have another training session with you so you can make the most out of Prowly.

  • Reviewer Source 
  • Reviewed on 26/02/2020
Verified Reviewer
CEO
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 20/04/2021

"Buggy Platform, Terrible Support"

Comments: Very dissatisfied with support and platform. Specifically support whose response to why my email didn't go out for 2 days was that they experienced technical issues however these were never relayed to customers and they refuse to refund when their system had technical issues.

Pros: N/A - i purchased this because I use SEMRush who recently acquired them however as a PR tool Prowly has many bugs and doesn't compare at all to other products available.

Cons: Having used other PR platforms, this one is very buggy and support is terrible. Their 7-day trial doesn't give you a good feel for the product, so I had to purchase a month to evaluate..and then the system failed to send a PR pitch i had queued up for two days, and after putting in 2 support tickets and emailing our sales rep, we got no reply. Stay away! Other platforms might be a bit more pricey but are reliable and have great service.

  • Reviewer Source 
  • Reviewed on 20/04/2021
Dawn G.
Owner
Retail, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
    Unrated
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 05/01/2021

"Great Monitoring Tool For Medium Sized Businesses With Large Online Presence"

Comments: Overall, Prowly has done exactly what I hoped it would do- make me more efficient when using my own social media marketing platforms for my business. I do wish I could find a software program that allowed me to do exactly what Prowly does while also allowing me to completely manage my social medias. But for the price, and the intuitive interface- I'm very happy with Prowly.

Pros: My biggest issue as a small business owner who markets their brand primarily online has been making sure that I respond to all social media complaints. We often receive questions and comments from customers that I just don't see- because I'm not actively searching for them every day. Meltwater actually alerts me to times when my business is mentioned- when questions are asked or when problems arise. This helps ensure my customers get the fastest response possible, essentially making my online image appear more customer oriented and professional.

Cons: The application is essentially ONLY for monitoring. It doesn't necessarily help you manage your social media- it just makes you aware of aspects within different social media platforms that impact your business. Times your business is mentioned or analytics regarding your business niche.

  • Reviewer Source 
  • Reviewed on 05/01/2021
Marta K.
brand&communication coordinator
Marketing & Advertising, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/02/2020

"Modern and effective place for brand positioning"

Pros: I notice many positive aspects when using the PRowly press office. Apart from the obvious, i.e. intuitiveness, transparency and modernity. This tool allows me to build a strong image of a professional brand. The design of the office itself, the possibility of displaying the brand and, at the end, joining it with journalists is a brilliant and industrial solution for me. I recommend to test - after this period it is impossible to give up this tool!

Cons: There is one thing which is rarely hard to do - matching photos from my partners to the 1260x600 format. I always get 1200x600 and there is a challange to resize it.

  • Reviewer Source 
  • Reviewed on 28/02/2020