What is Prowly?

Prowly is an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks. Prowly supports users in storytelling, finding the right media contacts and organizing them in a PR CRM, creating aesthetically pleasing press releases, managing email pitches, maintaining journalist-friendly newsrooms, media monitoring and more.

Who Uses Prowly?

PR professionals who want to manage media relations more effectively while saving time on routine tasks.

Where can Prowly be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Prowly
  • Located in Warszawa, Poland
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 132 others

Languages

English

Prowly pricing

Starting Price:

US$169.00/month
  • Yes, has free trial
  • No free version

Prowly does not have a free version but does offer a free trial. Prowly paid version starts at US$169.00/month.

Pricing plans get a free trial

About the vendor

  • Prowly
  • Located in Warszawa, Poland
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 132 others

Languages

English

Prowly videos and images

Prowly Software - Media Database
Prowly Software - Online Newsrooms
Prowly Software - Press Release Creator
Prowly Software - Dashboard
Prowly Software - 5
View 5 more
Prowly Software - Media Database
Prowly Software - Online Newsrooms
Prowly Software - Press Release Creator
Prowly Software - Dashboard
Prowly Software - 5

Features of Prowly

  • Auto Update
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Communication Management
  • Contact Management
  • Content Library
  • Data Import/Export
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Monitoring
  • Press Monitoring
  • Press Release Builder
  • Real Time Data
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration

Alternatives to Prowly

PRgloo is an elegant, industry-leading media relations platform combining easy to use tools with exceptional analysis.
PressPage is an all-in-one PR management platform used by hundreds of leading brands around the world.
Integrated PR Management & Analytics Software to manage your relations with reporters.
Prezly is the storytelling platform that helps organisations publish, distribute and own their stories with the goal of creating fans. Learn more about Prezly
Newswire is a top-rated press release and media distribution platform.
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.
Brand24 is a social listening tool that helps you get instant access to online mentions to grow customer satisfaction and sales. Learn more about Brand24
Sourcery is the ultimate HARO pitching platform for editorial link building. Currently sending 3,000+ pitches/mo.
Wiztopic is a multi-channel distribution platform, built to simplify internal and external communications.

Reviews of Prowly

Average score

Overall
4.1
Ease of Use
4.0
Customer Service
3.9
Features
3.9
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
76%
2
6%
1
18%
Ellie
Ellie
VP of Marketing in US
Verified LinkedIn User
Entertainment, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great product for PR on a budget!

5.0 2 years ago

Comments: Overall for the price I am very happy with this product

Pros:

Pricing is great. Database is pretty good, really easy to use.

Cons:

Still kind of new so database isnt huge, emails can be sent out through the platform in bulk but when someone responds it goes to your personal email and you have to respond individually, which is good for some situations but time consuming and not efficient in some cases.

Prowly Response

2 years ago

Thank you for your review, Ellie! An in-app inbox is one of the features that are in our plans for the future.

Brad
Vice President & Managing Director in Canada
Public Relations & Communications, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

No brainer

5.0 2 years ago

Comments: As newsrooms get cut, our job of connecting with reporters gets harder and harder. Prowly allows for targeted campaigns and one-off releases with metrics on open rates and clicks. The Prowly team is incredibly responsive and has been very helpful as I learned how to best use the tool (I need to do more of this).

Pros:

Prowly is a solid media database that helps me target journalists, bloggers and even the elusive freelance reporters we all struggle to find. It's distribution feature gives me valuable metrics allowing me to show clients exactly what we've done to get them coverage. Plus - it is very affordable especially when looking at SaaS like Cision.

Cons:

There is a lot of horsepower to Prowly, and a few months in, I'm not sure I'm using it to full effect. I probably needed to spend more time on training.

Alternatives Considered: Meltwater and Cision

Reasons for Switching to Prowly: I have used both Cision and Meltwater in the past, and Prowly's customer service, affordability win the day. Their UI is mostly intuitive and their database of journalists is comparable.

Prowly Response

2 years ago

Thank you for your review, Brad! Our Customer Success team will be more than happy to have another training session with you so you can make the most out of Prowly.

Verified Reviewer
CEO in US
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Buggy Platform, Terrible Support

2.0 last year

Comments: Very dissatisfied with support and platform. Specifically support whose response to why my email didn't go out for 2 days was that they experienced technical issues however these were never relayed to customers and they refuse to refund when their system had technical issues.

Pros:

N/A - i purchased this because I use SEMRush who recently acquired them however as a PR tool Prowly has many bugs and doesn't compare at all to other products available.

Cons:

Having used other PR platforms, this one is very buggy and support is terrible. Their 7-day trial doesn't give you a good feel for the product, so I had to purchase a month to evaluate..and then the system failed to send a PR pitch i had queued up for two days, and after putting in 2 support tickets and emailing our sales rep, we got no reply. Stay away! Other platforms might be a bit more pricey but are reliable and have great service.

Dawn
Owner in US
Verified LinkedIn User
Retail, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Monitoring Tool For Medium Sized Businesses With Large Online Presence

5.0 2 years ago

Comments: Overall, Prowly has done exactly what I hoped it would do- make me more efficient when using my own social media marketing platforms for my business. I do wish I could find a software program that allowed me to do exactly what Prowly does while also allowing me to completely manage my social medias. But for the price, and the intuitive interface- I'm very happy with Prowly.

Pros:

My biggest issue as a small business owner who markets their brand primarily online has been making sure that I respond to all social media complaints. We often receive questions and comments from customers that I just don't see- because I'm not actively searching for them every day. Meltwater actually alerts me to times when my business is mentioned- when questions are asked or when problems arise. This helps ensure my customers get the fastest response possible, essentially making my online image appear more customer oriented and professional.

Cons:

The application is essentially ONLY for monitoring. It doesn't necessarily help you manage your social media- it just makes you aware of aspects within different social media platforms that impact your business. Times your business is mentioned or analytics regarding your business niche.

Marta
brand&communication coordinator in Poland
Marketing & Advertising, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source

Modern and effective place for brand positioning

5.0 2 years ago

Pros:

I notice many positive aspects when using the PRowly press office. Apart from the obvious, i.e. intuitiveness, transparency and modernity. This tool allows me to build a strong image of a professional brand. The design of the office itself, the possibility of displaying the brand and, at the end, joining it with journalists is a brilliant and industrial solution for me. I recommend to test - after this period it is impossible to give up this tool!

Cons:

There is one thing which is rarely hard to do - matching photos from my partners to the 1260x600 format. I always get 1200x600 and there is a challange to resize it.

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