15 years helping British businesses
choose better software

What is Later?

SMM solution that helps businesses of all sizes and agencies managing social media marketing platforms use the drag-and-drop interface to plan and schedule content such as posts, videos, and stories for Facebook, Instagram, and Pinterest on a monthly basis. The system lets managers share user-generated content, drive traffic, and gain insights into the post's performance. Later also suggests personalized post creation strategies and hashtags to create a phenomenal feed and attract viewers.

Who Uses Later?

Designed for businesses of all sizes, Later is a visual social marketing platform that helps manage and grow their social media.

Later Software - Later analytics
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Later Software - Later maps

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Reviews of Later

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.3
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Danielle
Danielle
Director Of Operations in US
Verified LinkedIn User
Design, Self Employed
Used the Software for: 6-12 months
Reviewer Source

I enjoy using Later, it's a great social poster with limits

5.0 3 years ago

Comments: Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to IG as long as you have an IG business account. It's super easy to use and sort of has a built in content calendar.

Pros:

I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed.

Cons:

Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough.

Melle
Melle
Creative Manager in Canada
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

With a Few More Features, It Would Be a Solid Piece of Software for Publishing

5.0 2 years ago

Comments: We all love later. Unfortunately due to the lack of ability to schedule more advanced post types like reels and the inability to post to google business, we've had to start using a different service (which is not as foundationally good) but does offer those features. All in all however, if you're looking for a solid, reliable, industry standard for social media publishing, this is your software.

Pros:

Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a solid, reliable performance 90% of the time. They also have a decent free plan with basic features and 10 free posts per month.

Cons:

The post types you can schedule are ULTRA limited (no reels), the media center is a mess to find your content in, the analytics are limited (but that doesn't really matter) and more often than they should, the connections to social platforms need refreshing (which also doesn't really matter). Also, you can't schedule to all the platforms, google business being left out is especially unfortunate.

Laura
Production Coordinator in UK
Media Production, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

More a scheduling app that anything else

2.0 5 years ago

Comments: I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business.
Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help).

Pros:

Later is quite useful to have an idea of what your progression is in terms on followers and reactions. What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view. Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed. It doesn't overcomplicate things which is very handy. Customer service is also really good.

Cons:

All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together). One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone. I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people). I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram.

Darren
Darren
Company Director in UK
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Amazing analytics for social media

4.0 4 years ago

Comments: I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too. Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.

Pros:

Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use. I also like the drag and drop feature of uploading new images and videos.

Cons:

If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

Verified Reviewer
Verified LinkedIn User
Design, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

See Ya LATER, Competing Apps!

5.0 5 years ago

Comments: Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community.

Pros:

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.

Cons:

The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.