15 years helping British businesses
choose better software

What is Semrush?

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users.

Who Uses Semrush?

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

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Reviews of Semrush

Average score

Overall
4.7
Ease of Use
4.3
Customer Service
4.4
Features
4.6
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Marco Genaro
Marco Genaro
Founder in France
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

One of the best SEO tool. Unfortunately, a bit expensive.

5.0 2 months ago New

Comments: It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts. I would love it to be a bit cheaper, but it's worth the price.

Pros:

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

Cons:

In my opinion, there are two cons of SemRush: First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research. Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Christopher
SEO Manager in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The most comprehensive tool on the market

5.0 6 days ago New

Comments: SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one

Pros:

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons:

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

Verified Reviewer
Verified LinkedIn User
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Do you like micro-transactions and predatory billing? SEM RUSH is for you.

1.0 2 months ago New

Comments: AWFUL. It's a great product but being nickeled and dimed gets old.

Pros:

It's probably the best engine for research on a host of topics from keywords to competitor traffic. The tools are fantastic and the data is immense. They just put it behind micro-transactions, and trying to generate any report with any level of depth requires their highest tier for $600/M or $7K per year to generate the reports. If you are a small or mid sized business, prepare to either pay the fulll price or be extremely frustrated that every report you want to pull is behind a pay wall. Youll get an error message after spending 30 minutes setting up a report, and they just hope you'll pay through the nose.

Cons:

Do you like the feeling of being farmed for every dollar you have? Do you like mico-transactions and everything being blocked if you aren't in the highest subscription tier? SEM Rush is the micro-transaction and subscription BS model on steriods.

Md. Tanvir Bin
IT officer in US
Education Management, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

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Best for SEO and Promotional purpose

5.0 4 months ago

Comments: It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

Pros:

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs. Our performance on social media can be analyzed with its Social Media Toolkit.

Cons:

The usability isn't the best. Paying for a plan is highly costly.

Semrush Response

4 months ago

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Toshia
Owner in US
Cosmetics, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

The best ranking application out there

5.0 last month New

Comments: I love this application. It handles everything i need it to.

Pros:

You have to try this application. Once you use it you don't want stop. It does everything for you.

Cons:

Maybe the price could be free or cheaper.