--- description: Discover the benefits and disadvantages of Semrush. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.co.uk/software/151962/semrush Page: 1 / 94\ Next: [Next page](https://www.capterra.co.uk/software/151962/semrush?page=2) > Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. > > Verdict: Rated **4.6/5** by 2325 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Semrush? From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2325 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Semrush - **Location**: Trevose, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: US$139.95 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Singapore, Spain, United Kingdom, United States ## Features - AI Accessibility Audit - AI Visibility Score - AI/Machine Learning - Alerts/Notifications - Audit Management - Backlink Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Collaboration Tools - Competitive Benchmarking - Content Gap Analysis - Content Management - Conversion Tracking - Customer Engagement - Customisable Reports - Customisable Templates - Dashboard - Data Import/Export - Data Visualisation - Engagement Tracking - GEO Optimization - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Link Analytics - Marketing Management - Multi-Account Management - Multi-Channel Attribution - Multi-Channel Campaigns - Multi-Channel Data Collection - Multi-Channel Distribution - Multi-Language - Performance Metrics - Reporting & Statistics - Reporting/Analytics - SEO Audit - SEO Management - Social Marketing - Social Media Monitoring - Task Management - Template Management - Third-Party Integrations - Time on Site Tracking - Visual Analytics - Web Traffic Reporting - Website Analytics - Website Monitoring ... and 26 more features ## Integrations (11 total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [AI Search Visibility](https://www.capterra.co.uk/directory/34597/ai-search-visibility/software) ## Related Categories - [AI Search Visibility](https://www.capterra.co.uk/directory/34597/ai-search-visibility/software) - [Competitive Intelligence Software](https://www.capterra.co.uk/directory/30539/competitive-intelligence/software) - [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software) - [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Alternatives 1. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10764 reviews) 2. [SEO PowerSuite](https://www.capterra.co.uk/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (585 reviews) 4. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews) ## Reviews ### "Powerful SEO all-rounder" — 5.0/5 > **James** | *27 November 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: All in one tool that gives me a deep understanding of my work > > **Cons**: A little expensive and the link \& on-page suggestions don't feel useful to me. > > I use semrush mostly for it's domain overview and keyword functions. It helps me to quickly assess competitors and potential clients, as well as for researching on-page topics. I'm very happy with my experience with on-page and technical SEO tools, though the off-page tools feel less powerful. I also use the local SEO package, though am considering switching to more custom products elsewhere. ----- ### "SEMRush review" — 3.0/5 > **Verified Reviewer** | *16 January 2026* | Design | Recommendation rating: 4.0/10 > > **Pros**: Robust keyword research, competitor analysis, versatile reporting, and all-in-one SEO/marketing toolkit. > > **Cons**: Can feel overwhelming, data limits on lower plans, and some tools aren’t as intuitive for beginners. > > Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing. ----- ### "Good SEO tool with strong features but some billing hiccups" — 4.0/5 > **Joe** | *5 December 2025* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: The core SEO features are solid. The Pro plan gives a clear view of site health, keyword rankings and basic competitor visibility in one place. Site audits, keyword tracking and simple competitor checks are easy to run and interpret, which has been useful for a small B2B SaaS like us without a huge in-house SEO team. Once projects are set up, it’s straightforward to monitor how our SEO is performing over time and to spot issues early. > > **Cons**: The platform is powerful, but the interface and pricing structure can feel complex if you’re not using it every day. There is a learning curve in understanding which features and limits you actually need, and how add-ons interact with the main subscription. We did experience confusion around add-ons (SERP Gap Analyzer and Local Pro) and how they affected our renewal. At first, the focus in support was on internal refund policies rather than on clearing up the underlying issue. However, after escalation Semrush ultimately removed the add-ons we didn’t need and issued full account credits for the associated charges, which I appreciate. I would still like to see clearer visibility and simpler management of add-ons in the UI for business customers. > > Functionally, Semrush has done what we needed: monitor technical site health, track rankings for key terms, and give a quick read on how we compare with competitors. For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities. We did have a difficult experience around add-ons and renewal, which was frustrating initially. That said, once the issue was fully understood and escalated, Semrush support resolved it by removing the add-ons and issuing full credits for the disputed charges. Overall, the product itself is strong and we continue to get value from the core Pro features. With some improvements to add-on transparency and renewal communication, it would be even easier to recommend. ----- ### "Semrush is an essential tool to improve websites" — 5.0/5 > **Ben** | *16 June 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Semrush is a really helpful tool to ensure that you are getting the most out of your websites. I have used Semrush to check the SEO and site health of the websites that I manage, and it is really useful to find the areas that need to be improved and what you need to do to improve them. I have dealt with the customer support to help get the most out of Semrush and they have been very helpful when contacted. > > **Cons**: There are so many tools to use in Semrush, which is great, but at times it can be a little overwhelming, and it is not always clear which ones are the best to use. > > We have been using Semrush to ensure that we are getting the most out of our websites and improving the SEO through website improvements. It has been worth the money that is invested with how much it can benefit our websites. ----- ### "Best for SEO" — 4.0/5 > **Matt** | *12 March 2025* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly\! > > **Cons**: Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software. > > Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand ----- Page: 1 / 94\ Next: [Next page](https://www.capterra.co.uk/software/151962/semrush?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/151962/semrush) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data