Who Uses SEMrush?

SEO Professionals, PPC Professionals Social Media Managers Public Relations Professionals Content Marketers and more!

What Is SEMrush?

SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.
With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online

SEMrush Details

SEMrush

https://www.semrush.com

Founded 2008

Support

  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
SEMrush video
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SEMrush pricing overview

SEMrush has a free version and offers a free trial. SEMrush paid version starts at US$99.95/month.


Starting Price

US$99.95/month

Free Version

Yes

Free Trial

SEMrush Features

  • Alerts/Notifications
  • Benchmarking
  • Competing Product Analysis
  • Keyword Tracking
  • Social Media Monitoring
  • Trend Analysis
  • Website Monitoring

View full list of Competitive Intelligence Software

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localisation
  • Mobile Keywords
  • Rank Tracking

View full list of SEO Software

SEMrush Alternatives

More SEMrush alternatives

SEMrush Reviews for UK Users

Showing 5 of 968 reviews

Overall
4.6/5
Ease of Use
4.3/5
Customer Service
4.4/5
Features
4.6/5
Value for Money
4.3/5
Brooks M.
Digital Marketing Specialist
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 20/11/2019

"Truly an all-in-one digital marketing platform"

Comments: We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros: A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons: The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

  • Reviewer Source 
  • Reviewed on 20/11/2019
Steve P.
Webmaster & SEO
Design, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 16/06/2020

"All Your SEO Base Are Belong To Us!"

Comments: Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame. My primary client switched from AHrefs at my request back to SEMRush.

Pros: SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.

Cons: SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better.

Vendor Response

by SEMrush on 19/06/2020

Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button.

  • Reviewer Source 
  • Reviewed on 16/06/2020
Ramakant R.
CEO
Computer Software, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 23/08/2020

"Best Website Tracking Platform"

Comments: SEMRUSH is a good platform for making SEO strategy and good analyzing platform for tracking the user data, keywords used by other companies.

Pros: Very good website tracking platform and easily track your complete website SEO performance, backlink analysis, SEO audit, keyword analysis and more seo performance. Easily track your best competitor sites and analyze the performance of other websites. This is an overall SEO tool used by the SEO agencies.

Cons: This website is very esy to use but the pricing plan is too high cost. SEMRUSH is very high cost for individual or freelancers. SEMRUSH should think about the pricing plan for an individual or freelancers.

Vendor Response

by SEMrush on 25/08/2020

Hi Ramakant, thank you for your insights on SEMrush! We really appreciate your feedback!

  • Reviewer Source 
  • Reviewed on 23/08/2020
Jonny C.
SEO Executive
Financial Services, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    3/5
  • Ease of Use
    5/5
  • Features & Functionality
    3/5
  • Customer Support
    3/5
  • Value for Money
    2/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 21/07/2018

"An okay tool for quick SEO insights and report generation"

Comments: Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings. SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Pros: SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC. The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks. The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes. The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons: I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can. Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits. Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

  • Reviewer Source 
  • Reviewed on 21/07/2018
Chad H.
SEO Specialist
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 09/06/2020

"My Go To Analytics Tool"

Comments: SEMrush is one of my essential tools needed to perform my job. Without it's vital data and information, I wouldn't be able to provide the excellent service my clients expect and would not be able to improve their website.

Pros: I enjoy a variety of features that SEMrush provides me. Domain analytics reports are incredibly useful to me in my role as an SEO link builder so that I know the sites I'm gaining backlinks from are trafficked. Keyword Analytics help me determine how well my clients are doing for their Keywords while also providing ideas for new content to capture new Keywords. Lastly, the projects section offers tons of technical SEO information on my clients' individual sites so that I can ensure their continued health.

Cons: The only thing about SEMrush that I don't like is that it's honestly TOO MUCH information. I really need to enroll in their academy so that I can learn more about all the tools at my disposal

Vendor Response

by SEMrush on 12/06/2020

Hi Chad, thank you for this great feedback and for this amazing review of our tool.

  • Reviewer Source 
  • Reviewed on 09/06/2020