--- description: Discover the benefits and disadvantages of Pendo. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Pendo Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Pendo](/software/151951/pendo-platform) # Pendo Canonical: https://www.capterra.co.uk/software/151951/pendo-platform Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/151951/pendo-platform?page=2) > Pendo is a platform that helps businesses optimize software to boost adoption, cut costs, and improve engagement. > > Verdict: Rated **4.5/5** by 238 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Pendo? Pendo is used by product managers, sales teams, IT departments, marketing professionals, customer success teams, and global enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 238 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Pendo.io - **Location**: Raleigh, US - **Founded**: 2014 ## Commercial Context - **Pricing model**: Per User (Free version available) (Free Trial) - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - Activity Dashboard - Activity Tracking - Alerts/Notifications - Behaviour Tracking - Behavioural Analytics - Cohort Analysis - Collaboration Tools - Communication Management - Content Creation - Contextual Guidance - Conversion Tracking - Customer Experience Management - Customer History - Customer Segmentation - Customisable Templates - Data Import/Export - Data Visualisation - Deadline Management - Drag & Drop - Employee Management - Employee Recognition - Engagement Tracking - Feedback Management - Funnel Analysis - Heatmaps - In-App Events Tracking - In-App Training - Live Chat - Multi-Channel Communication - Multi-Channel Data Collection - NPS Survey Structure - Performance Metrics - Prioritisation - Product Roadmapping - Project Planning - Pulse Surveys - Reporting & Statistics - Reporting/Analytics - Self Service Portal - Surveys & Feedback - Task Management - Text Analysis - Time on Site Tracking - Usage Tracking/Analytics - User Interaction Tracking - User Onboarding - Visual Analytics - Visualisation - Web Traffic Reporting - Workflow Management ... and 27 more features ## Integrations (30 total) - Amazon Redshift - Calendly - ChurnZero - Confluence - Domo - Drift - Elastic Enterprise Search - Fivetran - Fullstory - Gainsight CS - HelpDocs - HubSpot CRM - Igloo - Jira - LaunchDarkly ... and 15 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software) ## Related Categories - [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software) - [Qualitative Data Analysis Software](https://www.capterra.co.uk/directory/31297/qualitative-data-analysis/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Mobile Analytics Software](https://www.capterra.co.uk/directory/30936/mobile-analytics/software) - [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software) ## Alternatives 1. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8101 reviews) 2. [Mixpanel](https://www.capterra.co.uk/software/158740/mixpanel) — 4.5/5 (146 reviews) 3. [Amplitude](https://www.capterra.co.uk/software/158741/amplitude) — 4.6/5 (68 reviews) 4. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (268 reviews) 5. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (545 reviews) ## Reviews ### "Really positive experience with Pendo" — 5.0/5 > **Felicity** | *10 December 2025* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Pendo has been a game-changer for our company. Its interface is very intuitive and it is helping our Product team prioritise features that truly matter. The ability to gather feedback directly within the app has streamlined our decision-making process and improved customer satisfaction. > > **Cons**: One area that could be improved is the reporting and search functionality. Sometimes it’s challenging to find exactly what I need, and the filters could be more intuitive. That said, the overall capabilities far outweigh this minor inconvenience, and the insights we gain are worth it - it may even be that my permissions are locked down, so this could be user error. > > Overall, Pendo has helped us become more data-driven and customer-focused. Highly recommend it to any product team looking to improve engagement and deliver better experiences. ----- ### "Strong partnership and value" — 5.0/5 > **Robert** | *24 July 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Constant product innovation with a hard lean into AI. Strong focus on the customer and our needs and flexibility from them. > > **Cons**: Requires constant vigilance and maintenance to ensure that the data from Pendo is valid and useable. Not a unique problem for Pendo. However, Pendo have invested in tools and AI capabilities to reduce this burden - it is still there. > > Great partnership which has extended for a 6th year despite strong competition in the market place. Feel confident in Pendo's roadmap and ability to support us into the future. ----- ### "Excellent product that provides lots of useful data" — 5.0/5 > **Dave** | *5 December 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: - The onboarding sessions were very helpful - Lots of data can be obtained - Reporting is very detailed - Simple to set up guides with pre-configured templates is really helpful - New features and experiments improve the experience regularly > > **Cons**: - Setting up specific features to monitor can be complicated and requires experimentation if you have no standard coding - Customisation of reporting columns can be restrictive - The sheer amount of data can be overwhelming - > > Overall, I would happily recommend Pendo, it's a product person's product, and lots of time and effort have been put into making it useful to Product Managers. There is a wealth of collectable data, which at times makes it hard to decipher unless you have very clear tests you want to perform. The templates are great and make life a lot easier, especially for those just starting to use them. ----- ### "Makes onboarding new users so much more professional" — 4.0/5 > **Warren** | *12 February 2025* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: Pendo has made our new user onboarding process so much more quicker and professionally. > > **Cons**: Pendo is not the cheapest product on the market, and this may well factor in to our use of it moving forward. > > We originally looked at Pendo for using to look into our end users use our custom PowerBI screens, and which screens they were using. We have since adopted to use in our user onboarding. ----- ### "Irreplaceable for customer retention" — 5.0/5 > **Darby** | *3 November 2025* | Banking | Recommendation rating: 10.0/10 > > **Pros**: Pendo is absolutely essential to our business and customer retention and is probably the biggest bang for our buck product that we have. It gives us data insights for all of our users, so that we can make sure that our customers are actually using our products and having a good experience while doing so. It allows us to see detailed reports on software usage for our customers and easily send surveys for product improvements. Phenomenal product. > > **Cons**: Pendo is amazing. I wish it had more functionality from a project management standpoint, but that truly would just be a nice to have. Very happy with it overall. > > Our overall experience with Pendo has been phenomenal. From cusotmer service to functionality, could not be happier with the platform. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/151951/pendo-platform?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/151951/pendo-platform) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data