dotdigital Engagement Cloud

by dotdigital

Who Uses dotdigital Engagement Cloud?

Designed for midsize to large businesses, a marketing tool that helps businesses through trackable links, A/B testing, landing page customization, responsive email templates and more.

What Is dotdigital Engagement Cloud?

dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platforms impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences.

dotdigital Engagement Cloud Details

dotdigital

https://www.dotdigital.com

Founded 1999

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Compare dotdigital Engagement Cloud with similar products

Starting price

N/A
US$10.00/month
US$25.00
US$15.00/month

Free Version

Free Version No
Free Version Yes
Free Version Yes
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

dotdigital Engagement Cloud deployment and support

Support

  • Email/Help Desk
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Webinars
  • Documentation
  • Videos

dotdigital Engagement Cloud Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management

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  • Campaign Segmentation
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  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
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  • Image Library
  • Landing Pages/Web Forms
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  • Mobile Optimised Emails
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  • Publishing Options
  • Real Time Analytics
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  • Conversion Tracking
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  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
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  • Data Synchronisation
  • Discount Management
  • Drag & Drop
  • Electronic Payments
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  • Email Templates
  • Inventory Control
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Multi-Channel Management
  • Multi-Currency
  • Multi-Location
  • Order Management
  • Order Tracking
  • Product Catalogue
  • Product Configurator
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  • Real Time Data
  • Refund Management
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dotdigital Engagement Cloud Reviews for UK Users

Read all 163 reviews

Average score

Overall
4.3
Ease of Use
4.2
Customer Service
4.2
Features
4.1
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >10,001
Jennifer K.
Jennifer K.
Donor Messaging Strategist
Religious Institutions, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 16/02/2018

"As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust ."

Comments: I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Pros: I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Cons: I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

  • Reviewer Source 
  • Reviewed on 16/02/2018
Naomi T.
Naomi T.
Marketer
Banking, 1,001-5,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 21/05/2018

"Brilliant mailing platform."

Pros: I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Cons: Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

  • Reviewer Source 
  • Reviewed on 21/05/2018
James B.
Director
Printing, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 05/10/2021

"Careful of the rolling 2yr contract"

Comments: Not good. Found the software clunky and hard to use. GUI not the best.

Pros: Integration for Magento 2 took nearly 2 weeks to do. Something i did myself in 15 minutes with Klaviyo.

Cons: The fact you are put into a 2yr rolling contract (this was never mentioned during the sale) If your software is good, then why do you feel that you have to tie people into it?

  • Reviewer Source 
  • Reviewed on 05/10/2021
Sean D.
Sean D.
Marketing Assistant
Computer Software, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 01/02/2019

"Works great for my marketing team!"

Comments: This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

Pros: The ability to track your email campaigns
Super easy to use overall
Ranking leads by email engagement has been critical to our business
The ability to export the lists to Excell make marketing meetings a breeze
Really great for managing address books and targeting segments

Cons: When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

  • Reviewer Source 
  • Reviewed on 01/02/2019
Yusra K.
Yusra K.
Manager Risk Advisory Services
Accounting
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 13/02/2018

"A MUST BUY SOFTWARE!"

Comments: The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

Pros: The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Cons: Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

  • Reviewer Source 
  • Reviewed on 13/02/2018