dotdigital Engagement Cloud
Who Uses This Software?
Mid-size and enterprise B2B, B2C, and eCommerce businesses with at least 5k contacts.
Average Ratings159 reviews
- Overall 4.5 / 5
- Ease of Use 4 / 5
- Customer Service 4.5 / 5
- Features 4 / 5
- Value for Money 4 / 5
- Free Version No
- Free Trial Yes, get a free trial
Cloud, SaaS, Web
24/7 (Live Rep)
- Founded 1999
About dotdigital Engagement Cloud
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platforms impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences.
dotdigital Engagement Cloud Features
- Channel Management
- Contact Database
- Email Marketing
- Event Triggered Actions
- Lead Management
- A/B Testing
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
- Landing Pages/Web Forms
- Mailing List Management
- Mobile Optimised Emails
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
- A/B Testing
- Analytics/ROI Tracking
- Customisable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Sales Intelligence
- Search Marketing
- Social Marketing
- Website Visitor Tracking
dotdigital Engagement Cloud Most Helpful Reviews
Reviewed on 07/05/2018
Easy to navigate and create campaigns. Wish it worked better with magento 2.
Comments: We were able to send out more emails due to the easy use of the software. Wish other things were improved.
Pros: easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails.
Cons: the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.
Reviewed on 20/11/2018
Good email marketing platform for a reasonable price
Comments: Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.
Pros: Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.
Cons: Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.
Reviewed on 17/08/2018
Excellent Email Automation for Magento
Comments: If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough.
Pros: It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages. If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.
Cons: The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs. Another issue is the survey form only allows you to send the acknowledgment to 1 email address only. Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.
Reviewed on 15/02/2018
Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use.
- Dotmailer's drag and drop functions
- Segments are easy to use
- Easy Landing Page editing
- Easy survey creation
- Speed has increased since I started using it nearly 2 years ago
- Customer support is fantastic
- There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off.
- I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful.
- Landing page reporting tab doesn't really show you any report, just number of views
- I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent.
Reviewed on 21/05/2018
Brilliant mailing platform.
I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.
Cons: Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.