17 years helping British businesses
choose better software
Epom
What is Epom?
Epom is a family of ad tech products that breaks stereotypes around programmatic and ad technology.
Over the past decade, the innovative ad tech provider has partnered with 300+ clients and processed an average of 1.5T impressions and 2.5K ad campaigns each year. Some of their most notable clients are Playrix, Taptica, Kromtech, and AppNexus.
Epom flagship products include an ad server and a DSP.
Who Uses Epom?
Anyone who deals with online advertising: publishers, advertisers, and ad networks of any scale.
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Reviews of Epom
Epom WL DSP is the best investment for my in-house media buying.
Comments: Previously, I was frustrated with my inability to generate aggregate reports and analyze multiple reports concurrently. However, with the help of Epom DSP, all of my campaigns are now centralized, allowing me to streamline the process and easily manage them in one place.
Pros:
I manage numerous ad campaigns; it takes time to dedicate sufficient time to analyze each campaign individually. I have also encountered issues where I lost money due to underperforming traffic, as I often needed to remember to turn off specific campaigns. Fortunately, Epom WL DSP's bidding autopilot feature now takes care of this for me by automatically turning off underperforming campaigns. This auto-optimization capability has been a tremendous asset in enabling me to manage my workload and resources better.
Cons:
The platform is making progress, but there is still room for growth. One area where improvement is needed is the absence of a DMP, despite the platform's ability to collect bid stream data.
A great tool to drive fintech app installs
Comments: Meeting fintech regulations was challenging. But with the advanced programmatic tool WL Epom DSP, we could tailor targeting, filter ad content, and decide where ads appeared. The result was better engagement and retention of users. We were also able to tap into specialized traffic sources with the Epom WL DSP, which resulted in a 150% boost in app installations.
Pros:
Using White Label Epom DSP gave our campaigns a big boost. Within three weeks, our app downloads skyrocketed by 150%. By testing various ad concepts tailored to specific audiences, we achieved this success. As a result, we met our campaign objectives and increased our ads' visibility and clarity for a broader audience. A combination of automated bidding and swift adjustments ensured that we reached the right audience without incurring overspending fees.
Cons:
Epom DSP can be a little tricky to use at first. Epom provided us with helpful demos to help us master the DSP platform.
Great Customer Support but technically weak behind the scenes
Comments: Simple ad setups and quality of customer service made the product worthwhile if the business need were simple ad setups.
Pros:
We found that the Customer Support Team did a very good job, were responsive and easy to work with. The user interface for simple ad set ups was well done.
Cons:
The software has some significant limitations when trying to interface with other systems. It's a shame because it has great potential if this were resolved.
A practical solution for privacy-conscious direct media buying
Comments: One of my primary objectives was to find a platform that facilitates the management of direct publishers. Using this platform, I can secure premium ad placements on their websites without relying on automated placements. Additionally, I value the privacy of my advertising operations. Epom is the only software provider that I trust with my data, so I can rest assured that my information won't be shared with multiple networks as it sometimes is.
Pros:
I've got a complete solution for direct media buying that prioritizes privacy. Buying ad inventory directly from publishers allows me to serve clients, eliminating intermediaries efficiently. In particular, this is helpful for clients with niche businesses, as it enables us to find publishers with inventory that meets their needs. The Epom ad server enables me to effectively fulfill my client's needs by delivering the right amount of targeted traffic. Aside from that, Epom takes care of the technical aspects, allowing me to streamline the process of launching my ads.
Cons:
This solution has no identified issues, but any potential concerns can be addressed in the future.
The perfect DSP that we were looking for
Comments: One thing that we liked the most was its compatibility with native and popup ads. This is one thing that you don’t normally get with other DSPs.
Pros:
We were looking for a ready-to-go platform to bring our advertising in-house. Particularly also because we didn’t want to pay a hefty amount of money to middlemen including ad networks, agencies, and other DSPs. That’s when we stumble across Epom DSP, and we are grateful that we did. Flaunting an easy interface along with a wide array of supported ad formats, Epom is a perfect white label DSP that we were looking for. It is pretty easy to set up and get started with.
Cons:
You need time to get it running smoothly - although you really can create DSP in a day, WL DSP deep customization and platform adjustments took us around 2 weeks
