15 years helping British businesses
choose better software

What is Lucky Orange?

Go beyond web analytics vanity metrics with Lucky Orange to find the WHY behind what visitors did on your site. Learn why people bounced from specific pages, track visitor engagement from campaigns using UTM parameters, discover which fields on your web forms cause the most abandonment, and see which step in the purchase journey has the highest drop off. Go even deeper by asking visitors what they’re struggling with or what’s keeping them from purchasing with surveys and chat.

Who Uses Lucky Orange?

Marketers, UX professionals and business owners at eCommerce and B2B companies and digital agencies rely on Lucky Orange to help find new ways to improve their website conversion rates.

Lucky Orange Software - Dynamic Heatmaps - Don’t settle for static heatmaps. Our heatmaps work on dynamic elements including drop-down menus and hover-overs. See where visitors moved their mouse, what they clicked or tapped on and how far down the page they scrolled.
Lucky Orange Software - Session Recordings - See what visitors did while they were on your site. Recordings are a replay of where visitors clicked and scrolled and the pages they visited. Segment recordings by filters such as page visited, UTM parameters and custom events.
Lucky Orange Software - Surveys - Unlimited Surveys and responses are included at no extra cost. Choose from 4 survey types: multiple choice, rating, like/dislike or open-ended. Trigger surveys based on visit number, page visited, UTM parameters or custom segments.
Lucky Orange Software - Chat - Save the sale before it's lost by reaching out to people on your website through live Chat. Set auto-responses and use triggers to invite visitors to chat when they’re most likely to need help. Pair with live view to walk customers through issues.
Lucky Orange Software - Dashboard - Customize your dashboard to surface analytics that matter most to you. See when your website got the most traffic, how many visitors are live on your site now, which sources drove the most visitors to your site and more.

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Reviews of Lucky Orange

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.7
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
76%
4
19%
3
4%
2
1%
Raad
Raad
Marketing Director in Jordan
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

BEST app to understand why your customers aren't converting

5.0 4 years ago

Pros:

I thought I had a store with fantastic user experience based on my previous shopify stores, but turns out what I learned so far doesn't apply to all stores... For example, the upsell on my cart's page doesn't show on certain devices unless the user scrolls down (and I wanted it to be visible immediately), another example has to do with older age groups (main audience for one of my stores) as they didn't realize there are more images for the product that they can see by simply swiping left or right, this made them keep on changing the variants to view the product in its other colors (it was a problem with a specific theme, so I added a swipe icon on the first image)... At first I thought their monthly price is not within my budget as I didn't need the app often, so I paid $50 for a limited lifetime deal with some other app, only to realize later on that I use it way more often than I originally thought, AND no one masters the app like Lucky Orange starting with its features, functionality, ease of use, speed, and ending with its super amazing support team. Thank you for such a great app :)

Cons:

The only thing is probably have my own device(s) excluded from the recordings, not sure if that's available or not - didn't look up their help section.

Lucky Orange Response

4 years ago

These are words we love to hear! Getting that front row seat to customers' online behaviors can provide invaluable insights to improving your website. Thank you for your kind review, Raad! As you continue to use Lucky Orange, I'm here to help if you have any more questions or need assistance in any way. Cheers - Justin from Lucky Orange P.S. You can block your own IP address from being tracked. Here's the help guide (https://help.luckyorange.com/article/30-can-i-block-my-own-ip-address-from-being-tracked-on-my-site). If you email into [email protected], we can also take you through the steps.

Ripon
IT Executive in US
Education Management, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

It helps me to optimize our website smoothly.

5.0 last year

Comments: Lucky Orange also offers user polls, which allow us to get feedback from our visitors. This feedback can be used to make improvements to the website and give our visitors a better experience.

Pros:

Lucky Orange offers heatmaps, which allow you to quickly and easily view how visitors are interacting with a website. This helps to identify problem areas and optimize the user experience.Lucky Orange provides visitor recordings, which allow me to view how individual visitors are interacting with our website. This helps to keep track of their activities and identify any problems or areas for improvement.

Cons:

Lucky Orange is a paid service, so it can be expensive for some businesses.Lucky Orange is only compatible with certain web browsers and operating systems, so it may not work for all users.Lucky Orange is a complex service, so it can be difficult for some users to understand and use.

Lucky Orange Response

12 months ago

Appreciative of your detailed review, Ripon! Our user surveys, heatmaps and visitor recordings are all about giving you a clear picture of visitor behavior to improve your website experience. Diving into visitor behavior to identify ways to improve your website is invaluable to growing your business. When you can see what's happening on "the other side of the screen," you get a front seat to your customers' online interactions. Thanks for sharing the Lucky Orange love, and we're always here should you need anything! Cheers - Bradley from Lucky Orange

Verified Reviewer
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

An easy tool to understand your website performance

5.0 last month New

Comments: Overall, this is a great tool that helps us a lot in measuring the performance of our website.

Pros:

I like the simplicity of setting it up and the clear visualization of the data.

Cons:

I didn't like the funnel-building experience, as it has been a bit too complicated for me.

Lucky Orange Response

last month

Thanks for leaving us a review! We love to hear that Lucky Orange has been the tool you need to dive into visitor insights to understand what they are doing and experiencing on your website. Google Analytics is a great tool, but you’re left to connect the analytic “dots” to make sense of your traffic. Lucky Orange paints the entire picture for you instead! Regarding your comments about funnels, I would be more than happy to walk you through our funnels, how to set them up and how to understand the results. Simply reply to my last email to set up a time to meet. I look forward to hearing from you, and thanks again for your review! Cheers - Emilia from Lucky Orange

Wayne
President/CEO in US
Retail, Self Employed
Used the Software for: 2+ years
Reviewer Source

Legacy Lucky Orange was so much better - Hate the new LO

2.0 11 months ago

Comments: For the most part customer service is what has kept me here. If there was another option for Visitor monitoring, recording, and analytics I would switch to a competitor in a heartbeat.

Pros:

Been with Lucky Orange for over 10 years for the most part it works for other people. Customer Service has always been there if we need anything.

Cons:

When they upgraded we lost the real time visitor monitoring where we could interact with our customers. The recording helps but does start until a few seconds after the customer arrives on our website. The real time doesn't work, there is such a delay in live visitor tracking/monitoring that by the time they show up on the visitors screen on LO they are gone so it is too late to communicate with the customer while they are shopping on the website.

Lucky Orange Response

11 months ago

Wayne, thank you for your feedback and your business over the past decade. We understand your frustrations and hear your concerns. One reason you may not be seeing some visitors in our real-time monitoring is due to our code loading asynchronously after your website loads for the visitor so it doesn't slow down your website. This is a benefit in terms of not impacting your site speed ratings, but it does mean visitors who come to your site and quickly leave won't be tracked. At your earliest convenience, please respond to our latest email chain. We truly value and appreciate your loyalty over all these years and want to help improve your experience. I look forward to hearing from you soon - Bradley with Lucky Orange

Jordan
Head of IT in Australia
Retail, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great product, but I wish there was more.

4.0 4 months ago

Comments: 90% Positive, I'm left wanting more often than not as we have far too many platforms doing too many things. If there was say a in-built way to marry up orders placed on a e-commerce site to the recording of their journey through the site that would be the best case scenario for us.

Pros:

The customer support uses in heatmaps and live chat are the key reasons for us to purchase Lucky Orange.

Cons:

The pre-made integrations for Bigcommerce seem to leave us wanting. The support and developer docs feel stale and lacking also. The support team itself was very helpful when I had to reach out to them, I'm referring specifically about the support docs at https://help-preview.luckyorange.com/ as all the answers are rather generic.

Lucky Orange Response

3 months ago

Thank you for your review, Jordan. Love to hear that your team has been able to use heatmaps and live chat to bring a better experience to your visitors and customers. We appreciate your feedback regarding our BigCommerce integration and have already passed along your comments to our help document team. Regarding your request to "marry up" orders to recordings, this capability already exists within our app through our custom API. Using custom API, you can pass in an ordered event which will then connect it to your customer. Our team would be more than happy to show you how to set it up. Simply send an email to [email protected] referencing this review to get started. I look forward to hearing from you soon! Best Regards - Emilia from Lucky Orange