---
description: Discover the benefits and disadvantages of Lucky Orange.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Lucky Orange Pricing, Cost & Reviews - Capterra UK 2026
---

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# Lucky Orange

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> Understand visitor behavior with Lucky Orange’s heatmaps, session recordings and Discovery Visualize insights and charts.
> 
> Verdict: Rated **4.7/5** by 268 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Lucky Orange?

Marketers, UX professionals and business owners at eCommerce, B2B companies and digital agencies rely on Lucky Orange to help find new ways to improve their website conversion rates.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 268 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lucky Orange
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$39.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Free seven day trial for all accounts that begins once we track your first website visitor. All plans include unlimited team members. Free Plan: $0 per month | Build: $39 per month | Grow: $89  per month | Expand: $249-$739 per month | Scale: $1,049-$1,669 per month | Enterprise: Starts at $2,289 - Contact Lucky Orange | Get 20% off with an annual plan.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Hebrew, Italian, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- A/B Testing
- Access Controls/Permissions
- Activity Tracking
- Alerts/Notifications
- Behaviour Tracking
- Behavioural Analytics
- Cohort Analysis
- Conversion Tracking
- Customer Segmentation
- Customisable Templates
- Dashboard
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Heatmaps
- Hover Maps
- Interactive Reports
- Mobile Access
- Multivariate Testing
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Scroll Maps
- Surveys & Feedback
- Third-Party Integrations
- Usage Tracking/Analytics
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

## Integrations (8 total)

- BigCommerce
- Google Analytics 360
- Google Optimize
- Google Optimize 360
- HubSpot CRM
- Shopify
- Shopify Plus
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)
- [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software)
- [Live Chat Software](https://www.capterra.co.uk/directory/30797/live-chat/software)
- [Website Monitoring Software](https://www.capterra.co.uk/directory/10021/website-monitoring/software)
- [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software)

## Alternatives

1. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews)
2. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (545 reviews)
3. [Datadog](https://www.capterra.co.uk/software/135453/datadog-cloud-monitoring) — 4.6/5 (369 reviews)
4. [Microsoft Clarity](https://www.capterra.co.uk/software/1018691/microsoft-clarity) — 4.8/5 (57 reviews)
5. [New Relic](https://www.capterra.co.uk/software/118128/new-relic) — 4.5/5 (201 reviews)

## Reviews

### "Lucky Orange positive review" — 5.0/5

> **Kirsty** | *29 April 2025* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: I really like how specific you can go with the funnel building. Currently, we are trying to understand why people are abandoning their carts/ checkouts and we are getting really valuable insights from LO into this.
> 
> **Cons**: Not LO's fault but unfortunately it doesn't track data before it was downloaded so we had to wait a while to build data before we could look into our issues

-----

### "Very Useful Software" — 5.0/5

> **Paul** | *4 December 2024* | Apparel & Fashion | Recommendation rating: 7.0/10
> 
> **Pros**: Very useful in providing insights into customer behaviour.
> 
> **Cons**: Unsure if this is due to Lucky Orange but had a few instances where the replay has not saved/cannot be played.
> 
> Good software. Good for insight into customer behaviour and has helped us a few times when there were issues on our site we were unaware of.

-----

### "Optimise Customer Experiance" — 5.0/5

> **Jack** | *20 November 2024* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: The website analysis with heat maps gives a great indication where your audience drop off to capitalise on user experience.
> 
> **Cons**: I have not yet gone through any tutorials, but could do with learning more about the functionalities of Lucky Orange.
> 
> It was very useful and informative on customer experience on my store, and has helped me optimise areas of my store for engagement.

-----

### "Great App to Track Behaviour" — 5.0/5

> **James** | *16 October 2024* | Apparel & Fashion | Recommendation rating: 8.0/10
> 
> **Pros**: Very insightful. Helping to development a better understanding of our customers behaviour.
> 
> **Cons**: Limited number of sessions for the price.
> 
> Happy that we can track customer behaviour to better enhance our store.

-----

### "The tool we use to validate every optimization test we run" — 4.0/5

> **Beverly** | *17 August 2026* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: Session recordings and heatmaps give us the "why" behind our numbers. Every A/B test we run gets validated in Lucky Orange - if a variant wins on the metrics, we watch real sessions to confirm people are actually behaving the way we assumed rather than trusting the number on its own. It has caught a few cases where a test looked like a win but the recordings told a different story. The funnel reports are also great for pinpointing exactly which step is losing people, and the recordings for that step usually explain why within a few minutes.
> 
> **Cons**: There is a learning curve when you bring new people onto the tool. The individual concepts (heatmaps, recordings, funnels, segments and filters) are not hard once they click, but new team members need some hand-holding before they can go from just watching recordings to pulling out something actionable. We ended up writing a short internal guide to speed that up.
> 
> Lucky Orange has become the validation layer for our website optimization work. We do not call a test finished until we have looked at the recordings and heatmaps behind it, and that habit has saved us from shipping a couple of changes that looked good in the numbers but were not working for users. It is also our first stop when a conversion funnel starts underperforming. Good value for what we get out of it - just budget a little time up front to train the team properly.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/150695/lucky-orange)

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