What Is contentbird?

contentbird supports you in mapping all relevant work steps around content in ONE collaborative tool and helps you to increase your marketing ROIs, lead generation and visibility via organic content.
- Strategy: Corporate vision, target groups, etc
- Data-driven research: keyword reasearch, W-questions for real demand
- Process-driven planning: dynamic editorial plan for higher productivity
- Creation: an editor for collaborators that verifies content performance
- Performance analysis

Who Uses contentbird?

Content marketing and editorial teams that strive to create and distribute content more efficiently while being able to communicate and analyze the whole process on one platform.

contentbird Details


Founded in 2011

contentbird Details


Founded in 2011

contentbird videos and images

contentbird video
contentbird Software - content marketing workflo - thumbnail
contentbird Software - keyword finder - thumbnail
contentbird Software - editorial calendar - thumbnail
contentbird Software - content editor - thumbnail
contentbird Software - content analysis - thumbnail

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contentbird deployment and support


  • Chat


  • Cloud, SaaS, Web-based


  • In Person
  • Live Online
  • Webinars
  • Documentation

Features of contentbird

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Video Management
  • Visual Analytics
  • Website Analytics
  • Workflow Management

View full list of Content Marketing Software

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Reviews of contentbird

Read all 7 reviews

Average score

Ease of Use
Customer Service
Value for Money

Reviews by score


Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Marc W.
Marc W.
CEO in Germany
Verified LinkedIn User
Leisure, Travel & Tourism, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Start in Content Marketing

5 2 years ago

Comments: The central challenge: to get rid of different files, to add a platform for all processes including the analysis.


The mapping of the entire process is the greatest strength. From research to publication to re-fresh of content - everything takes place on one platform. This structure makes contentbird a good companion.


More interfaces to CMS should be created so that content can be transferred directly (currently only for Wordpress).

Axel S.
Founder & Owner in Germany
Professional Training & Coaching, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Consulting needs understanding - understanding needs excellent articles with easy reading

5 2 years ago

Comments: We have professionalized our whole editorial workflow and were able to reduce lead-times from 18h to 5h per article (normed on 1500 words, 3 infografics and meaningful titles /subtitles). Only with contentbird was it possible.


My team and I work daily with contentbird to create excellent blog-posts for entrepreneurs, who search for information to solve their problems in business. These articles have to excellent in content, because the business-owners rely on our information. On the other hand, not every business-owner has an MBA grade, so our articles have to be easy readable and understandable. The integrated content assessment functions like the Flesch-Index for easy reading or the keyword-hunter to find other important topics help us to write these articles. Also to match every content to your personas and your publishing strategy is super-helpful to keep focused on your audience.


The first import of existing content from my blogs to contentbird was only able to to with the help of the support. But the support was great and did it really very fast without any problems or any fees. After that initial setup, everything worked great. In future, it should be able to do the initial setup without the need of the support-team.

Verified Reviewer
SEO Manager Franchise in Germany
Verified LinkedIn User
Automotive, 5,001-10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Good outreach software

4 3 years ago


Easy to manage bulk email sending and receiving Notifications if any backlink goes offline Avoids opening new communications with old leads


Interface is a bit overwhelming at first Not completely translated (some parts in German)

Zarah D.
Head of SEO in Germany
Apparel & Fashion, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Indispensable software for offpage marketing and content creation

5 2 years ago

Comments: We use contentbird to manage our pr campaigns and monitor link structures. It helps us a lot in our daily work and we don't want to miss the tool anymore.


easy handling, good overview and alaysis area


Actually, everything's fine. Maybe there could be more user accounts included

Dorothea H.
Content Manager, Blogger in Germany
Information Technology & Services, Self Employed
Used the Software for: 1+ year
Reviewer Source

Complete Content Process on one Platform

5 10 months ago

Comments: helps me to write better content, maintain my content assets, manage multiple customer projects, impress my customers


integrated SEO tools, mindmap, workflows, one easy-to-use platform covers the (w)holistic content creation process.


transferring content to WordPress is somewhat clumsy