--- description: Discover the benefits and disadvantages of Tealium Customer Data Hub. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Tealium Customer Data Hub Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Tealium Customer Data Hub](/software/149956/tealium-iq-tag-management) # Tealium Customer Data Hub Canonical: https://www.capterra.co.uk/software/149956/tealium-iq-tag-management Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/149956/tealium-iq-tag-management?page=2) > The Tealium Customer Data Hub powers capabilities across the data supply chain. > > Verdict: Rated **4.1/5** by 8 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Tealium Customer Data Hub? Tealium serves all verticals with offices and data centers around the world. Focus industries include Financial, Healthcare, Retail/e-Commerce, Travel \& Hospitality, Tech, Gaming, and Entertainment. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 8 Reviews | | Ease of Use | 3.3/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Tealium - **Founded**: 2008 ## Commercial Context - **Starting Price**: US$1.00 - **Pricing Details**: A 30-day free trial is available, after which pricing depends on visitor traffic. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, Germany, India, Japan, United Kingdom, United States ## Features - Audience Targeting - Behavioural Analytics - Behavioural Targeting - Campaign Management - Conversion Tracking - Customer Database - Customer Profiles - Customer Segmentation - Data Capture and Transfer - Data Profiling - Data Transformation - Information Governance - Match & Merge - Multiple Data Sources - Personalisation - Recommendations - Time on Site Tracking - User Interaction Tracking - Website Analytics ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Customer Data Platforms (CDP)](https://www.capterra.co.uk/directory/31334/customer-data-platform/software) - [Data Management Software](https://www.capterra.co.uk/directory/31003/data-management/software) - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) - [Data Management Platforms Software](https://www.capterra.co.uk/directory/32261/data-management-platforms/software) ## Alternatives 1. [Mediarithmics](https://www.capterra.co.uk/software/202792/mediarithmics) (0 reviews) 2. [Bloomreach](https://www.capterra.co.uk/software/173203/bloomreach) — 4.8/5 (56 reviews) 3. [Segment](https://www.capterra.co.uk/software/150621/segment) — 4.7/5 (72 reviews) 4. [Salesforce Data Cloud](https://www.capterra.co.uk/software/1055120/salesforce-data-cloud) — 4.1/5 (9 reviews) 5. [Meiro](https://www.capterra.co.uk/software/190554/meiro) — 4.9/5 (22 reviews) ## Reviews ### "Amazing Customer Data Platform (CDP) Helping you put your Customers First" — 5.0/5 > **Eric** | *23 April 2020* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Tealium integrates very well with all of our current platforms (Google Analytics, Amazon AWS, Optimizely) to provide a single tool allowing us to better understand and react to our customers. We're able to utilize a host of both off-line and online data sources to uncover what our customer journey really is. We're then able to interact real-time with them at various points in the journey, helping us ensure an amazing pre and post purchase experience for our customers. In addition, by combining offline conversion points with acquisition spend data, we're able to completely re-define and improve our ROAS calculations. > > **Cons**: We honestly have not had any negative experiences so far, other than our own internal limited resources to get all of the projects we want to off the ground. > > Like many other businesses, my current employer has been negatively impacted by COVID-19. This happened to come during a time where I’ve been learning and working with Tealium’s amazing digital toolset. I reached out to \[SENSITIVE CONTENT HIDDEN\] who’s been my main Tealium point of contact and has been incredibly supportive as a partner. He put me in touch with another Tealium customer/user who I had the pleasure of meeting at a few Tealium events in Dallas. They are just as excited about the \#AudienceStream CDP as I am and have invited me to help out in a consulting opportunity which I’m beyond excited about. I knew \[SENSITIVE CONTENT HIDDEN\] was an amazing business partner supporting me as a client, but definitely did not expect that to continue into future opportunities. I can absolutely ensure I’ll be making Tealium a partner for life. ----- ### "Tealium is your MUST HAVE Customer Data Platform" — 5.0/5 > **Jer** | *29 November 2017* | Religious Institutions | Recommendation rating: 9.0/10 > > **Pros**: Tealium is an amazing product that enables us to organize our user's online behavioral data, enhance it with offline attribute data and then act on it in ways we never could before. Tealium's power starts with it's Tag Management product, which acts as our data organization tool. Once the data is organzied, we share that data to the appropriate partners like Google, Bing, Facebook and Adobe Analytics directly from the tool in real time. From there, the Universal Data Hub (UDH) takes that raw behavioral data and creates robust profiles for each user that trigger can be shared with our partners to maximize our marketing investment. There is no other tool out there that does as much to help you organize and act on your data like Tealium. > > **Cons**: Tealium can do a lot. It's built to meet the needs of a lot of different industries. That flexibility leads to complexity, and learning to take advantage of this tool is hard. ----- ### "Real-time Data Processing" — 3.0/5 > **Verified Reviewer** | *25 May 2023* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: Tealium Customer Data Hub allows businesses to centralize and unify customer data from multiple sources, such as websites, mobile apps, offline channels, and third-party systems. > > **Cons**: Tealium Customer Data Hub's effectiveness relies on the availability and compatibility of integrations with third-party systems and tools. ----- ### "Data centralization" — 4.0/5 > **Verified Reviewer** | *14 June 2023* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: Tealium allows you to centralize customer data from multiple sources, such as websites, mobile apps, CRM systems, and more. > > **Cons**: Setting up and configuring Tealium Customer Data Hub can be complex, especially for organizations with complex data structures and numerous data sources. ----- ### "Become Agile\!" — 5.0/5 > **Kelly** | *21 December 2017* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium. > > **Cons**: A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/149956/tealium-iq-tag-management?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/149956/tealium-iq-tag-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | ja | | ----- ## Structured Data