What Is Brand24?

Brand24 is an effective, affordable and user-friendly public relations solution. Thousands of brands and agencies of all sizes use Brand24 to track and analyze online conversations about their clients, brands, products, and competitors.
Brand24 empowers its users to monitor their online reputation, prevent PR crisis, track the results of their campaigns, find brand ambassadors, discover cooperation opportunities to get more coverage and create brandable PDF reports in a matter of seconds!

Who Uses Brand24?

Brand24 caters to small & medium brands all over the world to identify and analyze online conversations relevant to their business in order to get customer insights, grow their satisfaction and sales.

Brand24 Details

Brand24

Founded in 2011

Brand24 pricing

Starting Price:

US$49.00/month
  • Yes, has free trial
  • No free version

Brand24 does not have a free version but does offer a free trial. Brand24 paid version starts at US$49.00/month.

Pricing plans get a free trial

Brand24 Details

Brand24

Founded in 2011

Brand24 videos and images

Brand24 video
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Brand24 deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of Brand24

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

View full list of Brand Management Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorisation/Grouping
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customisable Branding
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Demographic Data
  • Email Marketing
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Payment Tracking
  • Performance Metrics
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Rewards Management
  • Search/Filter
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • Workflow Management

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Article Author Database
  • Auto Update
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Clippings Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Digital Asset Management
  • Direct Mail Management
  • Distribution Management
  • Email Distribution
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Newsletter Management
  • Press Monitoring
  • Press Release Builder
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscription Management
  • Tagging
  • User Management
  • Visual Analytics
  • Widgets

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  • AI/Machine Learning
  • API
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Complaint Management
  • Content Management
  • Customer Experience Management
  • Customisable Reports
  • Engagement Tracking
  • Hashtag Tracking
  • Keyword Tracking
  • Multi-Location
  • Post Scheduling
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting/Analytics
  • Response Management
  • Review Display
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • SMS Messaging
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Widgets

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • Campaign Management
  • Chat/Messaging
  • Commenting/Notes
  • Communication Management
  • Customer Experience Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Data Import/Export
  • Email Management
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Language
  • Multi-Location
  • Negative Feedback Management
  • Performance Metrics
  • Purchasing & Receiving
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Response Management
  • Review Badge Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • SEO Management
  • SMS Messaging
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Integration
  • Widgets

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  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Automated Scheduling
  • Benchmarking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Charting
  • Commenting/Notes
  • Competitor Monitoring
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Engagement Tracking
  • Influencer Tracking
  • Keyword Tracking
  • Lead Attribution
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Analytics Tools

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Customer Engagement
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Filtering
  • Image Library
  • Keyword Tracking
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Post Scheduling
  • Real Time Analytics
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Audience Targeting
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Alerts
  • Content Library
  • Content Management
  • Customer Engagement
  • Customisable Reports
  • Dashboard
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Filtering
  • Impact Measurement
  • Influencer Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reputation Management
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

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Alternatives to Brand24

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Reviews of Brand24

Read all 140 reviews

Average score

Overall
4.8
Ease of Use
4.7
Customer Service
4.8
Features
4.4
Value for Money
4.6

Reviews by score

5
111
4
23
3
6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jakub N.
Jakub N.
Web Analyst in Poland
Verified LinkedIn User
Marketing & Advertising, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source

(not only) For monitoring global brand mentions

5 3 months ago

Pros:

Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you! It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.

Cons:

Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue.

Alternatives Considered: SentiOne

Reasons for Switching to Brand24: SentiOne wasn't able to track mentions in all available languages. If you have a local brand, that's not a problem, but I was working for a global brand.

Ksenia B.
Ksenia B.
HR manager in US
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Brand24 is the 1st Email I Look at daily

4 4 years ago

Comments: Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

Pros:

Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good!

Cons:

There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Verified Reviewer
Consultant in Philippines
Verified LinkedIn User
Market Research, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Brand24 is the backbone of my online reputation business

3 3 years ago

Comments: Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Pros:

The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Cons:

A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Anna O.
Anna O.
Head of Growth in Poland
Verified LinkedIn User
Internet, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

The best tool to monitor your presence online

5 2 years ago

Pros:

- with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web; - It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24; - apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business; - UI and UX of their tool make using it pleasant and easy; - they often introduce updates, test various solutions to make the product as useful as possible for their users; - aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case.

Cons:

Literally, I didn't find anything I couldn't like

Sia P.
Sia P.
Miner in Greece
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

It is one of the easiest and most effective social media listening tools I have used.

5 4 years ago

Comments: Fast results that are easy to comprehend, and customised reports that anyone could easily understand.

Pros:

Easy of use, clear sections and way of operation. I like the way the summary is outlined. Also, it collects data from the past - not so many/but compared to others tools, it does a great job.

Cons:

Maybe the fact that not so many user get it from the first time how to add more keywords, after their launch a project. Also, sentiment analysis not so operating in greek language.