--- description: Discover the benefits and disadvantages of Brand24. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brand24 Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/31028/social-media-monitoring/software) > [Brand24](/software/149054/brand24) # Brand24 Canonical: https://www.capterra.co.uk/software/149054/brand24 Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/149054/brand24?page=2) > Brand24 is a social listening tool with real-time access to mentions and insights from social media, news, blogs, and online sources. > > Verdict: Rated **4.7/5** by 254 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Brand24? Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 254 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Brand24 - **Location**: Wroc¿aw, Poland - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$199.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Individual - 3 keywords, 2k mentions, $79 / month, billed yearly. Best for tracking a small brand. Team - 7 keywords, 5k mentions, $149 / month, billed yearly. Ideal for startups and small businesses. Pro - 12 keywords, 25k mentions, $199 / month, billed yearly. Ideal for growing businesses and small agencies. Enterprise - 25 keywords, 100k mentions, $399 / month, billed yearly. Ideal for enterprise businesses and large agencies. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish - **Available Countries**: Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Bahamas, Barbados, Belgium, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cuba and 55 more ## Features - Audience Targeting - Brand Tracking - Campaign Analytics - Campaign Management - Collaboration Tools - Competitive Analysis - Competitor Monitoring - Contact Management - Customer Engagement - Customer Experience Management - Customisable Reports - Dashboard - Engagement Tracking - Hashtag Tracking - Influencer Discovery - Influencer Tracking - Keyword Tracking - Media Monitoring - Monitoring - Multi-Channel Data Collection - Performance Metrics - Press Monitoring - Project Management - Real-Time Notifications - Reporting & Statistics - Reporting/Analytics - Reputation Management - Response Management - Review Monitoring - Review Notification - Search/Filter - Sentiment Analysis - Social Media Integration - Social Media Monitoring - Trend Analysis - Visual Analytics ## Integrations (1 total) - Slack ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Social Media Monitoring Software](https://www.capterra.co.uk/directory/31028/social-media-monitoring/software) ## Related Categories - [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software) - [Reputation Management Software](https://www.capterra.co.uk/directory/30750/reputation-management/software) - [Social Media Monitoring Software](https://www.capterra.co.uk/directory/31028/social-media-monitoring/software) - [Influencer Marketing Software](https://www.capterra.co.uk/directory/31337/influencer-marketing/software) - [Social Media Management Tools](https://www.capterra.co.uk/directory/30939/social-media-management/software) ## Alternatives 1. [YouScan](https://www.capterra.co.uk/software/173036/youscan) — 4.9/5 (107 reviews) 2. [Hootsuite](https://www.capterra.co.uk/software/121701/hootsuite) — 4.4/5 (3795 reviews) 3. [Agorapulse](https://www.capterra.co.uk/software/123971/agorapulse) — 4.6/5 (713 reviews) 4. [Sprout Social](https://www.capterra.co.uk/software/121447/sprout-social) — 4.4/5 (606 reviews) 5. [Lyfpit](https://www.capterra.co.uk/software/1011322/lyfpit) — 4.6/5 (138 reviews) ## Reviews ### "A Brilliant Platform - Just Too Big for Us (For Now)" — 5.0/5 > **Deborah** | *26 May 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Brand24 is powerful for social listening and media monitoring. The dashboard is intuitive, the alerts are timely, and the insights are detailed. I liked how quickly it pulled in mentions from a wide range of sources. It’s the kind of tool that gives you an edge in reputation management. I bought the subscription for a specific project which has now come to an end. > > **Cons**: In all honestly, it’s too powerful for a small agency like ours. While the tool is brilliant, I think it’s designed for bigger brands or agencies running multiple, large-scale projects. For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them. Also, the pricing reflects its power - very fair, but a bit hefty for smaller outfits. > > My overall experience with Brand24 has been excellent. It’s a polished and professional platform that delivered everything promised and more. The setup was smooth, the customer support was super responsive, and the insights were genuinely valuable. While we won’t be renewing right now because the project we needed it for has wrapped up, I wouldn’t hesitate to recommend Brand24 to larger agencies or companies that need social listening and media monitoring capabilities. If DXDMedia grows into bigger projects, it’s definitely a tool I’d come back to. ----- ### "First time Brand24 user- give it a try\!" — 5.0/5 > **Nicola** | *23 October 2024* | Nonprofit Organization Management | Recommendation rating: 9.0/10 > > **Pros**: It's easy to set up and provides great depth of information. It works with TikTok, Instagram etc > > **Cons**: The price. We only needed it for a specific campaign. If we could have afforded it I would probably have kept it. ----- ### "Brand24 make the invisible visible" — 5.0/5 > **Kuba** | *26 March 2026* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: What I value most about Brand24 is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. > > **Cons**: I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as Brand24 does. > > Our overall experience with Brand24 has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. ----- ### "Great platform backed by outstanding post-sales support" — 5.0/5 > **Eduardo** | *29 May 2025* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: The post-sales support has been one of the best I’ve experienced with any monitoring tool. The Brand24 team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way. > > **Cons**: At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually. > > My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference. ----- ### "Good but can be much better" — 3.0/5 > **Eli** | *7 July 2025* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it > > **Cons**: I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years > > could have been better if we had that call i requested for because the request from my client was very specific ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/149054/brand24?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/149054/brand24) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data