What is Brand24?

Brand24 is a reliable media monitoring solution that collects all publicly available mentions from various sources, including social media, podcasts, blogs, forums, etc.

This tool gives you the insights to make data-driven decisions about your business.

Brand24 empowers its users to protect their online reputation, improve customer satisfaction, measure marketing or PR efforts, and conduct a competitor analysis.

Who Uses Brand24?

Brand24's audience is companies of all sizes who use this platform to analyze online conversations. The tool provides real-time data, helping organizations make better business decisions.

Where can Brand24 be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Brand24
  • Located in Wroc¿aw, Poland
  • Founded in 2011
  • Phone Support
  • Chat

Countries available

Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia and 70 others

Languages

Czech, Danish, Dutch, English, Finnish and 10 others

Brand24 pricing

Starting Price:

US$49.00/month
  • Yes, has free trial
  • No free version

Brand24 does not have a free version but does offer a free trial. Brand24 paid version starts at US$49.00/month.

Pricing plans get a free trial

About the vendor

  • Brand24
  • Located in Wroc¿aw, Poland
  • Founded in 2011
  • Phone Support
  • Chat

Countries available

Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia and 70 others

Languages

Czech, Danish, Dutch, English, Finnish and 10 others

Brand24 videos and images

Brand24 Software - Mentions tab - Get instant access to mentions about your brand or product across social media, news sites, blogs, videos, forums, podcasts, reviews, and more. Media monitoring has never been so easy!
Brand24 Software - Analysis tab - Detailed analysis of many aspects of the media monitoring e.g., the total number of mentions, influencers, estimated social media reach, the sentiment of content, buzz words related to the topic, and many more.
Brand24 Software - Hashtag analytics - Track various hashtags. Measure the effects of a hashtag campaign, like Reach and Engagement.
Brand24 Software - Influencer marketing - find top influencers in your industry to provide additional exposure for your company.
Brand24 Software - Find trending hashtags - This section is an excellent area of inspiration to create hashtags. It shows the trending topics that are thriving at the moment.
View 6 more
Brand24 video
Brand24 Software - Mentions tab - Get instant access to mentions about your brand or product across social media, news sites, blogs, videos, forums, podcasts, reviews, and more. Media monitoring has never been so easy!
Brand24 Software - Analysis tab - Detailed analysis of many aspects of the media monitoring e.g., the total number of mentions, influencers, estimated social media reach, the sentiment of content, buzz words related to the topic, and many more.
Brand24 Software - Hashtag analytics - Track various hashtags. Measure the effects of a hashtag campaign, like Reach and Engagement.
Brand24 Software - Influencer marketing - find top influencers in your industry to provide additional exposure for your company.
Brand24 Software - Find trending hashtags - This section is an excellent area of inspiration to create hashtags. It shows the trending topics that are thriving at the moment.

Features of Brand24

  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Competitor Monitoring
  • Contact Management
  • Customer Engagement
  • Customer Experience Management
  • Customisable Reports
  • Dashboard
  • Data Import/Export
  • Engagement Tracking
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Channel Data Collection
  • Press Monitoring
  • Project Management
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring

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Reviews of Brand24

Average score

Overall
4.8
Ease of Use
4.7
Customer Service
4.8
Features
4.4
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
80%
4
16%
3
4%
Jakub N.
Jakub N.
Web Analyst in Poland
Verified LinkedIn User
Marketing & Advertising, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source

(not only) For monitoring global brand mentions

5 8 months ago

Pros:

Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you! It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.

Cons:

Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue.

Alternatives Considered: SentiOne

Reasons for Switching to Brand24: SentiOne wasn't able to track mentions in all available languages. If you have a local brand, that's not a problem, but I was working for a global brand.

Valerie H.
Project Manager in US
Design, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great Social Media Analysis Tool

5 2 weeks ago New

Comments: Overall the experience was great. The product is easy to setup and easy to use. We never needed any support from Brand24 because everything was straightforward.

Pros:

Brand24 provides a detailed dashboard for monitoring projects. The monitoring itself is huge in terms of taking workload off of internal resources but then add in the data being displayed in easily digestable charts and graphs.

Cons:

We used the software for 1 project and it worked well. We'll definitely be back in the future. We didn't find any gaps in our time of use.

Alternatives Considered: Meltwater

Reasons for Switching to Brand24: Price and Ease of registration / setup. I needed a product really quick. Other companies wanted to have phone calls to talk through their services and pricing. Brand24 allowed me to sign up immediately and begin using the product.

Brand24 Response

2 weeks ago

Thank you for your feedback! It means a lot.

Verified Reviewer
Consultant in Philippines
Verified LinkedIn User
Market Research, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Brand24 is the backbone of my online reputation business

3 4 years ago

Comments: Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Pros:

The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Cons:

A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Ksenia B.
Ksenia B.
HR manager in US
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Brand24 is the 1st Email I Look at daily

4 4 years ago

Comments: Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

Pros:

Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good!

Cons:

There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Anna O.
Anna O.
Head of Growth in Poland
Verified LinkedIn User
Internet, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

The best tool to monitor your presence online

5 2 years ago

Pros:

- with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web; - It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24; - apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business; - UI and UX of their tool make using it pleasant and easy; - they often introduce updates, test various solutions to make the product as useful as possible for their users; - aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case.

Cons:

Literally, I didn't find anything I couldn't like