---
description: Discover the benefits and disadvantages of MediaAlpha Demand Platform.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: MediaAlpha Demand Platform Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [MediaAlpha Demand Platform](/software/149004/mediaalpha)

# MediaAlpha Demand Platform

Canonical: https://www.capterra.co.uk/software/149004/mediaalpha

> MediaAlpha is an insurance customer acquisition software that provides marketing and data science solutions for the insurance industry.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Ease of Use**.

-----

## Overview

### Who Uses MediaAlpha Demand Platform?

Insurance carriers, publishers and independent insurance agents.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 30% | (3/10 Likelihood to recommend) |

## About the vendor

- **Company**: MediaAlpha

## Commercial Context

- **Pricing model**: Per Feature
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- ROI Tracking
- Segmentation

## Support Options

- Chat

## Category

- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)

## Alternatives

1. [Heyo](https://www.capterra.co.uk/software/166257/heyo) — 4.0/5 (9 reviews)
2. [SalesAutoPilot](https://www.capterra.co.uk/software/176615/salesautopilot) — 3.0/5 (2 reviews)
3. [Local Oxygen](https://www.capterra.co.uk/software/136074/local-oxygen) — 5.0/5 (1 reviews)
4. [Spark](https://www.capterra.co.uk/software/216146/spark) — 4.0/5 (1 reviews)
5. [aimstar](https://www.capterra.co.uk/software/1041347/aimstar) (0 reviews)

## Reviews

### "Best-in-class Platform" — 5.0/5

> **Kyle** | *24 October 2024* | Marketing & Advertising | Recommendation rating: 3.0/10
> 
> **Pros**: Easy campaign set up for tracking on both the publisher and the advertiser side. Deep reporting capabilities. Service is top notch.
> 
> **Cons**: At this time I have no complaints for the platform.
> 
> MA platform helps easily implement and scale campaigns as both a publisher and advertiser. I highly suggest it.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/149004/mediaalpha)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/149004/MediaAlpha/> |
| en-AE | <https://www.capterra.ae/software/149004/mediaalpha> |
| en-AU | <https://www.capterra.com.au/software/149004/mediaalpha> |
| en-CA | <https://www.capterra.ca/software/149004/mediaalpha> |
| en-GB | <https://www.capterra.co.uk/software/149004/mediaalpha> |
| en-IE | <https://www.capterra.ie/software/149004/mediaalpha> |
| en-IL | <https://www.capterra.co.il/software/149004/mediaalpha> |
| en-IN | <https://www.capterra.in/software/149004/mediaalpha> |
| en-NZ | <https://www.capterra.co.nz/software/149004/mediaalpha> |
| en-SG | <https://www.capterra.com.sg/software/149004/mediaalpha> |
| en-ZA | <https://www.capterra.co.za/software/149004/mediaalpha> |
| es | <https://www.capterra.es/software/149004/mediaalpha> |
| es-AR | <https://www.capterra.com.ar/software/149004/mediaalpha> |
| es-CL | <https://www.capterra.cl/software/149004/mediaalpha> |
| es-CO | <https://www.capterra.co/software/149004/mediaalpha> |
| es-CR | <https://www.capterra.co.cr/software/149004/mediaalpha> |
| es-DO | <https://www.capterra.do/software/149004/mediaalpha> |
| es-EC | <https://www.capterra.ec/software/149004/mediaalpha> |
| es-MX | <https://www.capterra.mx/software/149004/mediaalpha> |
| es-PA | <https://www.capterra.com.pa/software/149004/mediaalpha> |
| es-PE | <https://www.capterra.pe/software/149004/mediaalpha> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.uk/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"MediaAlpha Demand Platform","description":"MediaAlpha is data science-powered marketing software that provides efficient and scalable customer acquisition solutions for the insurance industry and other verticals. The software uses technology and data science to help insurance carriers, distributors, and agents acquire new customers and maximize revenue by connecting them with high-intent consumers to drive meaningful business results. MediaAlpha gives advertisers real-time transparency and control over buying and pricing decisions to effectively manage customer lifetime value versus acquisition costs and maximize profitability.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/82b15e23-6b0f-4cbd-b946-1816cca7dc3c.png","url":"https://www.capterra.co.uk/software/149004/mediaalpha","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/149004/mediaalpha#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.uk/software/149004/mediaalpha#faqs","mainEntity":[{"name":"What is MediaAlpha Demand Platform?","@type":"Question","acceptedAnswer":{"text":"MediaAlpha is data science-powered marketing software that provides efficient and scalable customer acquisition solutions for the insurance industry and other verticals. The software uses technology and data science to help insurance carriers, distributors, and agents acquire new customers and maximize revenue by connecting them with high-intent consumers to drive meaningful business results. MediaAlpha gives advertisers real-time transparency and control over buying and pricing decisions to effectively manage customer lifetime value versus acquisition costs and maximize profitability.","@type":"Answer"}},{"name":"Who Uses MediaAlpha Demand Platform?","@type":"Question","acceptedAnswer":{"text":"Insurance carriers, publishers and independent insurance agents.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"MediaAlpha Demand Platform","position":3,"item":"/software/149004/mediaalpha","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/software/149004/mediaalpha#breadcrumblist"}]}
</script>