Marketing 360

Marketing 360

by Madwire

Who Uses This Software?

SMB's that want to leverage the #1 Marketing Platform on the market to drive conversions and increase sales. Talk to a marketing professional today and get a FREE Demo.

Average Ratings

880 reviews
  • Overall 4.7/5
  • Ease of Use 4.6/5
  • Customer Service 4.8/5
  • Features 4.6/5
  • Value for Money 4.5/5

Product Details

  • Free Version Yes
  • Free Trial Yes
  • Deployment Cloud, SaaS, Web
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • Madwire
  • http://www.marketing360.com
  • Founded 2009

About Marketing 360

The mission of Marketing 360 is to provide SMB's with the #1 marketing platform in the world by offering world-class digital marketing software & highly skilled professional marketing services through a single, powerful, affordable platform.

Marketing 360 Features

  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Analytics
  • Collaborative Writing
  • Comment Moderation
  • File Sharing
  • Group Posting
  • Post Management
  • Search
  • WYSIWYG Rich Text Editing
  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Audio Content
  • Customisable Templates
  • Document Indexing
  • E-forms
  • Full Text Search
  • Image Editor
  • SEO Management
  • Text Editor
  • Version Control
  • Video Content
  • Website Management
Vendor has not completed this information.
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • Automatic Re-ordering
  • Commission Management
  • Construction Tracker
  • Franchise Intranet
  • Job Scheduling
  • Online Store
  • Website Manager
  • A/B Testing
  • Analytics
  • Drag & Drop
  • Form Creation
  • Real Time Editing
  • Responsive
  • SEO Management
  • Templates
  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Cataloguing / Categorisation
  • Customer Service Analytics
  • Customer Support Tracking
  • Email Response Control
  • Knowledge Management
  • Live Chat
  • Performance Metrics
  • Search
  • Self Service Portal
Vendor has not completed this information.
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localisation
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • 2-Way Messaging
  • Contact Management
  • MMS
  • Mass Texting
  • Message Personalisation
  • Mobile Coupons
  • Mobile Keywords
  • Polls/Voting
  • Reporting/Analytics
  • Scheduled Messaging
  • Shortcodes
  • Text-to-Win
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking
  • Auto Update
  • Content Import/Export
  • Drag & Drop
  • Landing Pages/Web Forms
  • Online Booking Tools
  • Online Store Builder
  • Pre-built Templates
  • Real Time Editing
  • SEO Management
  • Survey Builder
  • CRM
  • Data Security
  • Email Marketing
  • Inventory Management
  • Kitting
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Store Management
  • Promotions Management
  • Returns Management
  • Reviews Management
  • SEO Management
  • Templates

Marketing 360 Most Helpful Reviews

Great Team of Professionals to Work With

Reviewed on 21/06/2018
Roy H.
Vice President Marketing
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: It all works together. That is incredibly important. You need all your sources to be able to come into one location and be tracked. Leads are the businesses life blood.If you can't track everything you do, you are just shooting in the dark.

Pros: Most small businesses have a person to do their website, another to do their social media. Working with the team at Marketing 360 I have an expert in every field working on my businesses that are working together. They created a great logo, an incredible website that I have received major accolades for, social media, blogs, videos, etc. that all work together to make my business look professional and keep me on page one for all my keywords. Then they do all the things I hate doing like setting up and populating my CRM. They provide a calendar where my assistance can update my calendar. Then they do something most small businesses never do; they track EVERYTHING. We know immediately when something is working or not working. Most businesses are just shooting in the dark. This process take a while. If you only tried Marketing 360 for 6 months, you haven't given it a fair shake. Marketing takes a while. I know. I have been doing marketing for several years. It takes time to dial it in. Time busy business people do not have. That why I turned 99% of my marketing over to a TEAM, the team of Marketing 360; They work together to bring me customers and brand my business with a consistent message.

Cons: I wish the calendar would tie into my other calendars. Other than that, I have been very satisfied with Marketing 360 and the software.

Vendor Response

by Madwire on 11/07/2018

Roy, thank you so much for your review and feedback. We appreciate and value the feedback. All ships rise together and we are excited to work with you and build your business up continuously. Thanks for your business.

Great Knowledgeable Team!

Reviewed on 22/10/2019
Brad B.
CEO
Automotive, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
Source: SoftwareAdvice
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Lets start with this, WOW. I'm extremely impressed with the most recent revisions to the website and the blog post! Very impressive how much It appears your team has learned about my industry and our company from simple notes found from our website. I went through and made tiny adjustments throughout the site but the snippets for google were perfect the blog post was very personal and I could go on and on I'm extremely happy with what had been done.
We took a video today but we are low on utility trailers and want to re film after our inventory arrives but this is to serve as a temporary and test video next one I'll have the creative team work magic on. Seriously get yourselves some good lunch or something LOL, let boss man know! As promised it is taking off and extremely excited for what else is to come in the future and what executives can work now they have a great website to send all of my leads to! Thanks again!!!

Pros: Very Easy to use Great CRM, Great Marketing Dashboard.

Cons: Little More Transparency would be nice is the dashboard.

Vendor Response

by Madwire on 28/10/2019

Thank you so much for the glowing review Brad! We feel in order to be fully integrated into your team we need to learn as much about your business as possible. Our primary focus is the growth of your business and for that we need to be able to communicate effectively with your audience. Our content marketing team is incredible at providing marketable content and blogs. You saying that our content made you "extremely happy" is a huge compliment and for that, we thank you. We are thrilled that you are seeing results already and can't wait to see even more growth from your business in the future. Thanks again Brad and thank you for choosing Marketing 360 to be part of your digital marketing strategy.

Owner of the business must need Marketing 360

Reviewed on 22/11/2019
Verified Reviewer
Medical practitioner
Medical Practice, 10,001+ Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: If any business owner I met first I recommended this software. Because this is software which I want it mean which any business man wants . Every thing is in one place . I highly suggest this software. Don’t think about any doubt. If you use this software you really in to this software.

Pros: This is best software the person who wish to have a good business. Because I am telling it has many features who want to have a good business. They are website designs , social targeting ads, multivariate test , website visitor tracking any many things.

Cons: I do not have any thing to mention here. Because I don’t see any least thing in this software. I really happy to use this software.

Great software Great people

Reviewed on 10/10/2019
Drew R.
Owner
Arts & Crafts, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
Source: SoftwareAdvice
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Great, Surprised by the team that is available with one phone call, email or text. When hiring Marketing 360 we had no idea of the literal team of 25+ people specifically assigned to our account. From basic social media stuff to 3D rendered product explainer videos they have the best in the business to tackle any task you throw at them.

Pros: The best part about this software is the ongoing support you will get with the madwire team. Our assigned Marketing Executive provided insight for our campaigns and general direction of the business, constant trouble shooting and live support for our technical questions.

Cons: There are no cons, we literally utilize everything.

Vendor Response

by Madwire on 14/10/2019

Thank you so much for the outstanding review Drew! We appreciate the fact that our people and software are exceeding your expectations. We work very hard to help small businesses like yours succeed. Not only will we continue to offer the superior service, but are continually working to make our software even more user friendly. Thanks again Drew!

IF YOU ARE THINKING ABOUT HIRING MARKETING360, YOU NEED TO READ THIS REVIEW

Reviewed on 10/03/2018
Leif A.
Founder
2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
Source: SoftwareAdvice
1/5
Overall
1/5
Ease of Use
1/5
Features & Functionality
2/5
Customer Support
1/5
Value for Money

Pros: There are only two pros:
1) First and foremost, my contract with Marketing360 is finally over.
2) I was forced to learn everything about sales and marketing that I was trying to delegate.

Cons: Honestly, I didn't want to write this review. I tried to forget about it and just accept my poor decision, but I just can't. I've been done working with the company for nearly a month now and it still bothers me. Why? Well, I feel it's my public duty to save my fellow entrepreneurs from the jaws of deceit, empty promises, and weekends filled with bashing your head against your computer monitor. To be perfectly frank, you'd be better off lighting your money on fire than hiring Marketing360 - at least doing so would spare you months of frustration, anger, and disappointment. Hiring them was the worst decision I've ever made. Their sales guys were a bit pushy, but raised no red flags. The issues started after I signed my contract. They convinced me that my website needed to be redone, so we embarked on a 2-month search for fool's gold. Unfortunately, I didn't realize that their web designers build their customer's websites on the back of a clunky, archaic platform that they call "UXI." I have used Squarespace, Wix, Wordpress, Leadpages, and ClickFunnels, so I know a thing or two about website builders. UXI is unspeakably bad. And the worst thing is that they can literally hold your website hostage - should you decide to part ways with them - because they have total control over the backend. It took them over 2 months to "optimize my website for conversions" on UXI. I repeatedly requested access to the backend of this website during these 2 months and they told me that they couldn't allow me to do that because they were afraid that I would "break the site." Finally, my marketing executive relented and jokingly told me on a call that "if you break it, you bought it", referring to the complex UXi platform. She then conceded that their developers have trouble using it. Their developers!! Who in their right mind would want to run their business website on a custom platform that its developers have trouble using? At this point, I quickly learned how dreadful the whole platform was. Plus, the initial designs were complete garbage. I had to re-design my entire site myself using Wordpress and I did it over a weekend. It took me less than 48 hours to do the exact same thing that was taking them over 2 months! At every step in the design, the Marketing360 team pushed back on my requests for edits. To them, this was a get-in-and-out, cookie-cutter, copy-and-paste job, while to me, my website is the face of my awesome company - my livelihood - and I truly cared how it represented me and my brand. I wanted it to be welcoming and thoughtful, not a clunky, "conversion-optimized" mess. Things only went downhill from there. Response time was generally about a day, which - in many parts of the country - is longer than Amazon takes to deliver your order. Even worse, they take off weekends, so if something goes wrong with an ad over the weekend, you're screwed. This ruined many of my weekends. My marking executive did not deliver any ad mock-ups on time and she required so much hand-holding that I eventually just spoon fed her all of the ad copy, audience targeting segmentation, and literally everything else. Just to be clear, I want to say that again...I quickly realized that the only way I could contain my losses in this terrible business relationship was to do all of the ads myself. I made ALL the landing pages, ALL of the copy, ALL of the ad images, created ALL the audiences, EVERYTHING! I had to even teach myself how to do Facebook retargeting, which was the major reason I hired them in the first place. They require you to sign a 6-month contract and if you decide that you want out, they'll charge you an early termination fee. So, I just kept paying them to spend my money. Marketing360 basically just worked as my Facebook ad bank, boosting my ads with the money that I gave them. Except this bank charges you thousands of dollars to help you waste your money. As a 25-year-old who supports his "side hustle" business by working full time as an engineer, this essentially meant that I was just burning through my savings. Shortly thereafter, my marketing executive sent me an email to tell me that she was leaving the company. I don't know if she quit or was fired, but I can't say I was surprised. My new marketing executive began working with me 2 weeks before a huge product launch that I had been working on for months. This was basically a make-or-break product launch for my business that was on life support. Ironically, my useless marketing budget was to blame. My new marketing executive was far better (hence the 2 stars), but the rocky relationship and abysmal results continued. On January 23rd, 2018, I asked for a refund of all the unused ad credits that I hadn't spent. In my contract, I was required to pay per month, of which went to ad credits. Little did I know that they actually skim off a percentage of all the ad credits spend to manage the ads. Something that was not spelled out in the contract. When I asked to just take my unspent marketing budget and walk away, his management flatly declined despite us being outside of the 6-month contract window. Their reason?? They said that they "want the opportunity to win my business back." I told them that there was nothing they could do to mend the relationship, and they still declined. I even offered to pay them their "ad premium" (the percentage of money that they scrape off the top of every marketing dollar they spend for you - this was NOT mentioned at all in the contract by the way) on all but they still refused. I had to spend on underperforming ads just to burn through my money because the alternative was them simply keeping it. And I say "underperforming ads" because I launched the EXACT SAME ADS (same images, videos, copy, targeting) and mine consistently had a 1,000% to 3,000% higher conversion. I showed them data from multiple ads proving this and they gave me the runaround every time. Unbelievable. The icing on the cake was spending of my "creative hour credits" to one of their video editors for a 20-second promo clip and they sent me an unfinished version and told me that they burned through all the credits. They said I would have to pay them /hour to finish it. This doesn't make any sense because I provided all of the footage and told them precisely how I wanted it to be edited. Another thing that I ended up doing myself in a few hours. If you scroll down to reviews left in August, you will see that I left a positive review. Well, I wish I could delete it, but I can't. The reason I left this review is that they hounded me for a review from week 1. After a handful of email requests to leave a review in the first month, I begrudgingly did because I didn't want to damage our already fragile relationship. If you scroll down, you will see that there are NUMEROUS 1-star reviews, but for some reason, those reviews don't get factored into their perfect "5-star" score. The only thing worse than the I wasted on this company was the stress and aggravation that plagued me on a daily basis. Once famously quipped that building a company is like "eating glass and staring into the abyss" - well obviously Elon has never hired Marketing360, because his entrepreneurial experience would have been worse. One final point that you need to embrace: sales and marketing is THE MOST IMPORTANT part of your business. I wish businesses succeeded or failed by the quality of their product and service alone, but unfortunately, that's not the case. For the good of your business, you MUST NOT delegate your sales and marketing. If you are in the early stages of your business, this is even more important. You need to know that not all 20-somethings with an iPhone and 1,000 followers on Instagram know how to market in the digital world. If you can't market your business and sell your vision, don't expect someone to be able to do it for you. If you know how to log into Facebook, then you can figure out how to make your own ads. I taught myself in the past 6 months and I've gotten pretty good. Over the course of 8 months, Marketing360 did not help me to make a single sale. I spent working with Marketing360 with nothing to show for it. I messed up, but you don't have to. Please do your homework and think long and hard about this decision. I wish you all the best in your entrepreneurial endeavors.

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