--- description: Discover the benefits and disadvantages of Similarweb. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.co.uk/software/148472/similarweb-pro Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/148472/similarweb-pro?page=2) > Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance. > > Verdict: Rated **4.6/5** by 251 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Similarweb? Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 251 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Similarweb - **Founded**: 2007 ## Commercial Context - **Starting Price**: US$125.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Netherlands, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, United States ## Features - Alerts/Notifications - Audit Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Communication Management - Competitive Analysis - Contact Database - Contact Management - Conversion Tracking - Customer Experience Management - Customer Segmentation - Customisable Reports - Customisable Templates - Dashboard - Data Import/Export - Data Visualisation - Engagement Tracking - Interaction Tracking - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Metadata Management - Monitoring - Multi-Campaign - Multi-Channel Data Collection - Multi-Channel Distribution - Multi-Channel Marketing - Multi-Language - Multiple Data Sources - Performance Metrics - Personalisation - Portfolio Accounting - Publishing/Sharing - ROI Tracking - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - SEO Audit - SEO Management - Search/Filter - Time on Site Tracking - Visitor Tracking - Visual Analytics - Web Traffic Reporting - Website Analytics - Website Monitoring ... and 22 more features ## Integrations (7 total) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/30938/artificial-intelligence/software) - [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software) - [PPC Software](https://www.capterra.co.uk/directory/30967/ppc/software) - [Social Media Analytics Tools](https://www.capterra.co.uk/directory/31655/social-media-analytics-tools/software) ## Alternatives 1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) 3. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews) 4. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) 5. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews) ## Reviews ### "Similarweb is the leading industry market intelligence tool" — 5.0/5 > **Ben** | *9 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: By segmenting website traffic in Similarweb, we can now precisely measure website traffic to specific pages and folders across competitor domains. The new "All Traffic" view for marketing channel sources also allows us to determine which channel sources are driving traffic to the relevant page/folder being analysed. > > **Cons**: I genuinely can't think of anything I dislike about Similarweb. They're consistently innovating with new features, such as their AI Intelligence tools, which have provided us with valuable insights into our clients' competitors and enabled us to learn more about new categories in global markets as well. > > Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies. Similarweb offers a number of key features including Search, Gen AI and Ad Intelligence, as well as website and app research. Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their API offering, which is the most advanced API available compared to other relatable tools. ----- ### "SimilarWeb helped us leverage hard-to-find metrics to really benchmark ourselves against competitors." — 5.0/5 > **Oliver** | *1 September 2025* | Retail | Recommendation rating: 8.0/10 > > **Pros**: SimilarWeb is an incredibly useful tool in unearthing insights from hard-to-find metrics that really show you how you sit in the market vs direct competitors. > > **Cons**: Too many features within the platform\! Sometimes its hard to know which to exactly use based on what you are trying to find. As there is usually multiple ways to present the data/insights. > > Using them for years now, the ability to create custom dashboard/reports is endless and can be as granular or top level as you want. Making it beneficial for all sorts of roles and levels within a business. ----- ### "The tool that keeps on giving" — 5.0/5 > **Hayden** | *27 September 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It allows me to pull out key online insights that other tools cannot provide. > > **Cons**: This may be a licensing issue but the lack of historical data. > > Tool is simple to use yet there is so much to explore. The team, in particular \[sensitive content hidden\] is super helpful whenever I have a query. I'm able to pull out insights to use in various client work such as briefs or post campaign analysis sessions. ----- ### "A solid tool for comp insights." — 5.0/5 > **Raul** | *10 October 2025* | Airlines/Aviation | Recommendation rating: 10.0/10 > > **Pros**: i like how easy it is to break down where our competitors traffic is actually coming from. The traffic source view gives a clear sense of what channels are driving results for them and it's been useful for spotting gaps in our own strategy. The keyword feature is another plus. I use it to cross check our PPC coverage and make sure we're not missing on high intent terms > > **Cons**: the only real fruition is that the data isn't live. But i get why. Collecting and aggregating so much info takes time. > > Overall, it's a fantastic tool that my whole team uses on a daily basis. The insights it provides definitely helps steer our channels. ----- ### "Excellent Competitor Intelligence" — 5.0/5 > **Joe** | *1 September 2025* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: The wealth of features offered by Similarweb, across SEO, Market Insights and Competitor Intelligence. > > **Cons**: Newer functionality is often gated behind ever-increasing subscription tiers. The sampled data and high threshold for analysis can also mean we are unable to use it to analyse smaller brands. > > We use Similarweb daily to inform our digital strategy for clients. It is an essential part of our toolkit. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/148472/similarweb-pro?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/148472/similarweb-pro) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data