What Is Workflow?

For mid-sized and enterprise companies, Workflow is a powerful content marketing software equipped with everything you need to plan, organize, distribute, and measure your content production and performance.
Features: Editorial Calendar, Customizable Workflows, Idea Repository, Content Assets Management, AI-Powered Content Insights, Social posts with dynamic dates, Auto-publishing, Roles with custom-tailored levels of permission, In-app editor, SEO optimization, CMS, Zapier integration.

Who Uses Workflow?

Marketing Teams and Agencies who wants to standardize and streamline their content operations. Trusted by over 1,000 marketing teams: VTEX, Roche, DoneByFriday, Worthix, RevenueZen, EdenRed, Top5.

Workflow Details

GrowthHackers

Founded in 2003

Workflow videos and images

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Workflow Details

GrowthHackers

Founded in 2003

Compare Workflow pricing with similar products

Starting price

US$199.00/month
US$4,800.00
N/A
US$22.00/month

Free Version

Free Version Yes
Free Version No
Free Version No
Free Version Yes

Free Trial

Free Trial Yes
Free Trial No
Free Trial Yes
Free Trial Yes

Workflow deployment and support

Support

  • Email/Help Desk
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Features of Workflow

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Asset Lifecycle Management
  • Audio File Management
  • CRM
  • Calendar Management
  • Campaign Management
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Electronic Forms
  • Email Management
  • Engagement Tracking
  • File Management
  • Filtering
  • Forms Management
  • Full Text Search
  • Image Editing
  • Metadata Management
  • Multi-Language
  • Reporting & Statistics
  • Role-Based Permissions
  • SEO Management
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Website Management
  • Workflow Management

View full list of Content Management Systems

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Video Management
  • Visual Analytics
  • Website Analytics
  • Workflow Management

View full list of Content Marketing Software

Alternatives to Workflow

More Workflow alternatives

Reviews of Workflow

Read all 12 reviews

Average score

Overall
4.6
Ease of Use
4.5
Customer Service
5
Features
4.2
Value for Money
4.6

Reviews by score

5
9
4
2
2
1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Chris M.
Chris M.
Founder in US
Verified LinkedIn User
Internet, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Recommend for all our customers

5 3 years ago

Comments: Keep at it Contentools team, you're doing great work helping teams align on their most important work (generating leads)!

Pros:

This tool more than doubled our customers' content marketing productivity. We recommend it for any team with 1+ content writers who are trying to align on content planing + execution, as well as deadlines. It also helps teams steramlines the approval process, as well as pushing content to production.

Cons:

I know there's some ML/AI based features in the pipeline, very excited to see what will end up looking like.

Tami S.
asst digital merchandiser in US
Retail, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Workflow Review

5 6 months ago

Comments: Like I said above I use workflow for almost all of my site updates, from small things like re-sorting the order in which product images are on the site to big things like create manually curated links. I also use it to create landing pages and export styles from links & events to use for other reporting purposes.

Pros:

I use workflow daily, and the scope of tasks it is vital for ranges from small changes on the PDP to updating entire C links on the live site. What I love most is how intuitive the interface is to use, I get so frustrated with programs that are not instinctive to use, and that is not the case with Workflow. All interfaces and links are laid out clearly, the SAVE button is in a convenient spot and you can easily navigate between 30+ tabs (which i do very frequently) and if you forget to save before closing a tab you are prompted to save or delete changes. This sounds like a small feature but it is a LIFESAVER when you're going through a repetitive task quickly. The updates made in WF flow through to the live site almost immediately and it's very simple to make additional updates quickly.

Cons:

The only big con I associate with workflow is that the system glitches out when you are uploading more than 300 lines at a time. Most of the time the files still get uploaded when you receive this error message but occasionally you'l need to clear the job and start over, which literally just takes a few seconds but it's still a feature i wish they would update. I think it would be ideal wo upload at least 1000 lines at once.

Stephanie R.
VP Content in US
Internet, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Decided against this content production platform

2 4 years ago

Pros:

I liked the price point and overall simple user experience and the very supportive customer team. They were very helpful by email and very quick to respond when I reported an issue. I was looking to set this up to extend to our content production and SEO team, so the features were mostly there for that, but not all the way. The collaboration features were just a little too light.

Cons:

For starters, I constantly received broken/errant email alerts. The emails were alternately being sent in Portuguese, despite being English language software, and I don't speak Portuguese. I felt like the product was very much still in Beta, in that regards. Also, I was comparing this tool with DivvyHQ and felt Contentools did not have enough collaboration and SEO features, and that workflow would not be as simple as with Divvy.

Thiago S.
Content Manager in Brazil
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

The ultimate money and time saver

5 3 years ago

Comments: Contentools was, at the time we decided to make the purchase, a life saver. We were having trouble with low performing copywriting personell, and those in house professionals were costing a lot to the agency. We decided to outsource via Contentools and we couldn't be happier: the success we've obtained since then was amazing. We suddenly became able to plan ahead, make content timesheets that spanned months and improve productivity in a level we didn't even realize at the time that we could. Outsourcing comes with problems, though. We didn't want the freelance professionals working with us to receive less than they deserve. Contentools, then, was the best fit for our agency. Their princing system is fair and just to the professionals and reasonable to us, as the employers. In general, Contentools is a great contributor to our growth in the market. We are now able to take on any demand beacuse we know we have a large group of professionals working with us, and a great support (I've never seen such great commitment from the staff in any marketing tool I've been in contact with before) to guide us along the future of our content strategy.

Pros:

Very easy to use; Very organized; Full of measurement features; Fair to the hired professionals;

Cons:

It ocasionally crashes, though you never lose any work on those cases; The layout could be a little more modern; It's hard to setup non HTTPS blogs (not the platform's fault, really)

Petra H.
Petra H.
Marketing Team Leader in Lebanon
Verified LinkedIn User
E-Learning, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent support, good software.

4 3 years ago

Comments: Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely​ scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team!

Pros:

What I like most about Contentools, is their excellent support. I have been working with Brunno Schardosin, one of their technical support reps, and he was always very helpful, patient and positive, always ready to help! On top of their support, Contentools is a fairly affordable system that served our needs to manage and schedule content.

Cons:

There are the occasional bugs, which can be annoying but once you notify their team, they jump right on it. They do not offer many built-in integrations, as to other software we use and some of the logic/workflows they have can be not very flexible if you're looking for a very customisable solution but there are always workarounds! Other than that there is nothing alarming worth mentioning.