Workflow

Who Uses Workflow?

Marketing Teams and Agencies who wants to standardize and streamline their content operations. Trusted by over 1,000 marketing teams: VTEX, Roche, DoneByFriday, Worthix, RevenueZen, EdenRed, Top5.

What Is Workflow?

For mid-sized and enterprise companies, Workflow is a powerful content marketing software equipped with everything you need to plan, organize, distribute, and measure your content production and performance.
Features: Editorial Calendar, Customizable Workflows, Idea Repository, Content Assets Management, AI-Powered Content Insights, Social posts with dynamic dates, Auto-publishing, Roles with custom-tailored levels of permission, In-app editor, SEO optimization, CMS, Zapier integration.

Workflow Details

GrowthHackers

http://contentools.com

Founded 2003

Workflow video
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Workflow pricing overview

Workflow has a free version and offers a free trial. Workflow paid version starts at US$199.00/month.


Starting Price

US$199.00/month

Free Version

Yes

Free Trial

Yes

Workflow deployment and support

Support

  • Email/Help Desk
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Workflow Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Asset Management
  • Audio File Management
  • CRM
  • Calendar Management
  • Campaign Management
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Electronic Forms
  • Email Management
  • Engagement Analytics
  • File Management
  • Filtering
  • Forms Management
  • Full Text Search
  • Image Editing
  • Metadata Management
  • Multi-Language
  • Reporting & Statistics
  • Role-Based Permissions
  • SEO Management
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Website Management
  • Workflow Management

View full list of Content Management Systems

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Analytics
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Video Management
  • Visual Analytics
  • Website Analytics
  • Workflow Management

View full list of Content Marketing Software

Workflow Alternatives

More Workflow alternatives

Workflow Reviews for UK Users

Read all reviews

Overall rating

4.5/5

Average score

Ease of Use 4.5
Customer Service 5
Features 4.1
Value for Money 4.6

Review software

Share your experiences with other software buyers.

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Chris M.
Founder
Internet, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 01/10/2018

"Recommend for all our customers"

Comments: Keep at it Contentools team, you're doing great work helping teams align on their most important work (generating leads)!

Pros: This tool more than doubled our customers' content marketing productivity. We recommend it for any team with 1+ content writers who are trying to align on content planing + execution, as well as deadlines. It also helps teams steramlines the approval process, as well as pushing content to production.

Cons: I know there's some ML/AI based features in the pipeline, very excited to see what will end up looking like.

  • Reviewer Source 
  • Reviewed on 01/10/2018
Thiago S.
Content Manager
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 02/05/2019

"The ultimate money and time saver"

Comments: Contentools was, at the time we decided to make the purchase, a life saver. We were having trouble with low performing copywriting personell, and those in house professionals were costing a lot to the agency. We decided to outsource via Contentools and we couldn't be happier: the success we've obtained since then was amazing. We suddenly became able to plan ahead, make content timesheets that spanned months and improve productivity in a level we didn't even realize at the time that we could. Outsourcing comes with problems, though. We didn't want the freelance professionals working with us to receive less than they deserve. Contentools, then, was the best fit for our agency. Their princing system is fair and just to the professionals and reasonable to us, as the employers. In general, Contentools is a great contributor to our growth in the market. We are now able to take on any demand beacuse we know we have a large group of professionals working with us, and a great support (I've never seen such great commitment from the staff in any marketing tool I've been in contact with before) to guide us along the future of our content strategy.

Pros: Very easy to use;
Very organized;
Full of measurement features;
Fair to the hired professionals;

Cons: It ocasionally crashes, though you never lose any work on those cases;
The layout could be a little more modern;
It's hard to setup non HTTPS blogs (not the platform's fault, really)

  • Reviewer Source 
  • Reviewed on 02/05/2019
Stephanie R.
VP Content
Internet, 11-50 Employees
Used the Software for: 1-5 months
  • Overall Rating
    2 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    2 /5
  • Customer Support
    Unrated
  • Value for Money
    3 /5
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 12/07/2017

"Decided against this content production platform"

Pros: I liked the price point and overall simple user experience and the very supportive customer team. They were very helpful by email and very quick to respond when I reported an issue. I was looking to set this up to extend to our content production and SEO team, so the features were mostly there for that, but not all the way. The collaboration features were just a little too light.

Cons: For starters, I constantly received broken/errant email alerts. The emails were alternately being sent in Portuguese, despite being English language software, and I don't speak Portuguese. I felt like the product was very much still in Beta, in that regards. Also, I was comparing this tool with DivvyHQ and felt Contentools did not have enough collaboration and SEO features, and that workflow would not be as simple as with Divvy.

  • Reviewer Source 
  • Reviewed on 12/07/2017
Petra H.
Marketing Team Leader
E-Learning, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    3 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 27/08/2018

"Excellent support, good software."

Comments: Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely​ scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team!

Pros: What I like most about Contentools, is their excellent support. I have been working with Brunno Schardosin, one of their technical support reps, and he was always very helpful, patient and positive, always ready to help! On top of their support, Contentools is a fairly affordable system that served our needs to manage and schedule content.

Cons: There are the occasional bugs, which can be annoying but once you notify their team, they jump right on it.
They do not offer many built-in integrations, as to other software we use and some of the logic/workflows they have can be not very flexible if you're looking for a very customisable solution but there are always workarounds! Other than that there is nothing alarming worth mentioning.

  • Reviewer Source 
  • Reviewed on 27/08/2018
Ana paula F.
Depoimento
Computer Software, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 14/03/2019

"CONTENTOOLS analysis"

Comments: People make all the difference. The care, the agility in the care, the commitment of the professionals involved for sure making of our partnership Decision Systems with Contentools the success that is today. We already had intercurrences, but we were always accompanied with great care and attention. It is more than the cost x benefit of the software, it is a real partnership.

Pros: From easy and effective usability, the management of content and teams is very complete. But the flexibility and communication possible with the team (from Contentools itself, production team and customer) is very agile, with very well defined, clear and customizable records and parameters.

Cons: After all the accompaniment in the formation of the production team (which for our segment is more complex), today we are satisfied with the whole.

  • Reviewer Source 
  • Reviewed on 14/03/2019