---
description: Discover the benefits and disadvantages of Pipedrive.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pipedrive Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Pipedrive](/software/132666/pipedrive)

# Pipedrive

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> Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
> 
> Verdict: Rated **4.5/5** by 3042 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Pipedrive?

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 3042 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pipedrive
- **Location**: London, UK
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Pipedrive offers four main CRM plans: Lite, Growth, Premium, and Ultimate. We recommend that you carefully evaluate your business needs and consider the features offered in each plan before deciding which CRM pricing model to choose.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Czech, Dutch, English, Estonian, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian
- **Available Countries**: Albania, Algeria, American Samoa, Andorra, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Cambodia, Cameroon and 118 more

## Features

- AI/Machine Learning
- Appointment Management
- Automated Responses
- CRM
- Campaign Management
- Chatbot
- Client Tracking
- Collaboration Tools
- Communication Management
- Contact Management
- Customer Database
- Customer History
- Customer Segmentation
- Data Entry
- Donor Management
- Email Marketing
- Email Tracking
- Feedback Management
- For Financial Institutions
- For Insurance Industry
- Goal Setting/Tracking
- Interaction Tracking
- Landing Pages/Web Forms
- Live Chat
- Marketing Automation
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Language
- Natural Language Processing
- Onboarding
- Online Forms
- Performance Metrics
- Personalisation
- Predictive Analytics
- Real-time Consumer-facing Chat
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Reports
- Scheduling
- Search/Filter
- Shared Contacts
- Subscriber Management
- Survey/Poll Management
- Task Management
- Time on Site Tracking
- Transcripts/Chat History
- Usage Tracking/Analytics
- Visual Analytics

... and 68 more features

## Integrations (99 total)

- APIANT
- Act-On
- ActiveCampaign
- ActiveDEMAND
- ActiveIQ
- Acuity Scheduling
- Aircall
- Apollo.io
- Asana
- Bedrock Data
- Calendly
- CallHippo
- Callmaker
- Crossbeam
- Cyclr

... and 84 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)

## Related Categories

- [Sales Performance Management Software](https://www.capterra.co.uk/directory/33455/sales-performance-management/software)
- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software)
- [AI Sales Assistant Software](https://www.capterra.co.uk/directory/34135/ai-sales-assistant/software)
- [Contact Management Software](https://www.capterra.co.uk/directory/30016/contact-management/software)

## Alternatives

1. [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4453 reviews)
2. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6964 reviews)
3. [Bigin by Zoho CRM](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews)
4. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
5. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews)

## Reviews

### "Fulfills my needs, 90% of everything is there and Works Great" — 4.0/5

> **Calum** | *6 January 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Does everything I need without having to do massive amounts of configurations.&#10;Great UI/UX, Fast and intuitive.&#10;Data can be in easily managed in bulk and exported and imported back in.&#10;Automation Tools and Integrations with Make.com, Zapier are relatively easy to setup&#10;Smart Documents, great inclusion considering the alternatives out there are priced so high.&#10;Email Integration is pretty solid, if you team are able to be transparent adds a lot of clarity to deals/organisations.
> 
> **Cons**: Missing some customisation features which could help with business rules you want your users to follow or understand.&#10;Not all data is easily accessed via API or Excel.&#10;Price, Product models to simplistic for my particular use cases.
> 
> Very easy to get going with the must have features.

-----

### "Great Tool For A Great Price" — 4.0/5

> **Ryan** | *25 September 2024* | Wholesale | Recommendation rating: 8.0/10
> 
> **Pros**: Pipedrive is great, it has a simple workflow while allowing a lot of customisation
> 
> **Cons**: The email feature is lacking, considering the competition's features set in this area.
> 
> Overall it is a great tool that has great potential and I hope they improve on areas where they fall behind their competitors

-----

### "Ideal and user friendly" — 4.0/5

> **Chelcie** | *19 August 2024* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10
> 
> **Pros**: The layout and design setup. It displays our deals and messages in a smart style.
> 
> **Cons**: Sometimes the settings messes with the integration of other systems we use.
> 
> So far it’s ideal for tracking sales and their current status.

-----

### "Good CRM for SMB’s" — 4.0/5

> **Mark** | *18 January 2025* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: Simple to use CRM system, suited to SMB’s. Decent reporting and analytics and good workflows.
> 
> **Cons**: Quite limited in terms of customisation. Emails inside the platform weren’t great.
> 
> Overall a decent CRM for tracking leads through a pipeline.

-----

### "Improve your sales with Pipedrive" — 5.0/5

> **Divine** | *15 September 2024* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I love how Pipedrive helps to create sales funnel from scratch.
> 
> **Cons**: I don’t have anything that i don’t like about this product.
> 
> It enables transparent sales pipeline view board.It also have appealing user interface.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/132666/pipedrive)

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