Who Uses This Software?

Marketing automation software that is ideal for small, medium and large business platforms across the world. Manage your leads and customers with this email marketing software to drive sales.

Average Ratings

170 reviews
  • Overall 4.2/5
  • Ease of Use 4/5
  • Customer Service 4.2/5
  • Features 4/5
  • Value for Money 4.3/5

Product Details

  • Starting Price US$5.00/month
    See pricing details
  • Pricing Details Monthly&Yearly plans: Email-based, Subscriber-based, Pay by emailcredits
  • Free Version Yes
  • Free Trial Yes, get a free trial
  • Deployment Cloud, SaaS, Web
    Mobile - iOS Native
    Mobile - Android Native
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support 24/7 (Live Rep)
    Business Hours
    Online

Vendor Details

  • Zoho
  • https://www.zoho.com/
  • Founded 1996

About Zoho Campaigns

Zoho Campaigns is a feature-rich email marketing software for businesses of all sizes.

From list management to automation and tracking your reports, this easy-to-use email marketing application has it all at a reasonable price.

Create responsive email campaigns using ready-to-use email templates or the drag-and-drop editor to design eye-catching emails. You can also automate your entire email campaign process and track your reports to plan, execute and manage future email campaigns.

Zoho Campaigns Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Archiving & Retention
  • Canned Responses
  • Data Recovery
  • Email Monitoring
  • Queue Management
  • Response Management
  • Routing
  • Shared Inboxes
  • Signature Management
  • Spam Blocker
  • Whitelisting/Blacklisting
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

Zoho Campaigns Most Helpful Reviews

ZOHO Campaigns manages 8,000 person newsletter

Reviewed on 05/03/2019
Michael K.
Principal
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Pros: I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons: I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Powerful email marketing campaign management

Reviewed on 20/09/2018
Colin M.
Consultant
Information Technology & Services, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source 
4/5
Overall
3/5
Ease of Use
4/5
Features & Functionality
4/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros: - integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons: - Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Good except for a major error in setup design

Reviewed on 21/05/2019
Verified Reviewer
Pres
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source 
4/5
Overall
3/5
Ease of Use
3/5
Features & Functionality
5/5
Customer Support
3/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We are a small business and thought we were using a system that took care of the problems instead of creating one. Maybe if you hire a zoho expert they would know the ins and outs, I am not sure. We unfortunately were ill informed at a great cost to our business.

Pros: Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records

Cons: we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user. When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.

Email Marketing Software

Reviewed on 24/11/2019
Verified Reviewer
Digital Marketer
Information Technology & Services, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
4/5
Ease of Use
5/5
Features & Functionality
3/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The delivery of the campaigns was good, in fact, we have received an average open rate for our e-blasts.

Pros: It provides the best pricing plans and in that pricing structure, you can also use other services of ZOHO .as well.

Cons: The customer service, though it has all the products under one roof it takes a bit of time to understand at first that ho you are gonna use a particular service.

Does NOT sync well with its own CRM product!

Reviewed on 02/08/2018
Kristen C.
Director of Marketing
13-50 Employees
Used the Software for: 1+ year
Reviewer Source 
Source: SoftwareAdvice
2/5
Overall
3/5
Ease of Use
3/5
Features & Functionality
1/5
Customer Support
2/5
Value for Money

Comments: For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Pros: In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Cons: The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Read More Reviews