Who Uses This Software?
Marketing automation software that is ideal for small, medium and large business platforms across the world. Manage your leads and customers with this email marketing software to drive sales.
Average Ratings168 reviews
- Overall 4 / 5
- Ease of Use 4 / 5
- Customer Service 4 / 5
- Features 4 / 5
- Value for Money 4.5 / 5
See pricing details
- Pricing Details Monthly&Yearly plans: Email-based, Subscriber-based, Pay by emailcredits
- Free Version Yes
- Free Trial No, get a free trial
Cloud, SaaS, Web
- Founded 1996
About Zoho Campaigns
Zoho Campaigns is a feature-rich email marketing software for businesses of all sizes.
From list management to automation and tracking your reports, this easy-to-use email marketing application has it all at a reasonable price.
Create responsive email campaigns using ready-to-use email templates or the drag-and-drop editor to design eye-catching emails. You can also track your reports to plan, execute and manage future email campaigns.
Zoho Campaigns Features
- Channel Management
- Contact Database
- Email Marketing
- Event Triggered Actions
- Lead Management
- Data Recovery
- Email Archiving
- Email Monitoring
- Queue Manager
- Response Management
- Shared Inboxes
- Signature Management
- Spam Blocker
- Whitelisting / Blacklisting
- A/B Testing
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
- Landing Pages/Web Forms
- Mailing List Management
- Mobile Optimised Emails
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
Zoho Campaigns Most Helpful Reviews
Reviewed on 11/08/2018
You can’t go wrong with Zoho.
Comments: We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.
Pros: As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.
Cons: I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.
Reviewed on 20/09/2018
Powerful email marketing campaign management
Comments: Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.
- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress
- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be
Reviewed on 21/05/2019
Good except for a major error in setup design
Comments: We are a small business and thought we were using a system that took care of the problems instead of creating one. Maybe if you hire a zoho expert they would know the ins and outs, I am not sure. We unfortunately were ill informed at a great cost to our business.
Pros: Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records
Cons: we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user. When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.
Reviewed on 20/03/2018
Intuitive, feature-rich, easy integrations, very affordable.
Comments: Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.
My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.
While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.
Reviewed on 23/05/2018
Affordable Email Marketing Tool
Comments: If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!
Pros: The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!
Cons: If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.