Who Uses EmailOctopus?

Trusted by over 56,000 organisations and businesses to send over 10 billions emails.

What Is EmailOctopus?

EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.

EmailOctopus Details

EmailOctopus

https://emailoctopus.com/

Founded 2015

EmailOctopus Software - Drag and drop email editor with library of templates
EmailOctopus Software - Real-time campaign reports
EmailOctopus Software - Pop-up form and landing page builder
EmailOctopus Software - Time-based automated email sequences
EmailOctopus Software - List segmentation with custom fields and campaign activity
EmailOctopus video
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EmailOctopus Software - Drag and drop email editor with library of templates - thumbnail
EmailOctopus Software - Real-time campaign reports - thumbnail
EmailOctopus Software - Pop-up form and landing page builder - thumbnail
EmailOctopus Software - Time-based automated email sequences - thumbnail
EmailOctopus Software - List segmentation with custom fields and campaign activity - thumbnail

EmailOctopus pricing overview

See pricing plans

EmailOctopus has a free version. EmailOctopus paid version starts at US$24.00/month.


Starting Price

US$24.00/month See pricing details

Free Version

Yes

EmailOctopus deployment and support

Support

  • Email/Help Desk
  • Knowledge Base
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • Documentation
  • Videos

EmailOctopus Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

View full list of Campaign Management Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

EmailOctopus Alternatives

More EmailOctopus alternatives

EmailOctopus Reviews for UK Users

Read all reviews

Overall rating

4.6/5

Average score

Ease of Use 4.6
Customer Service 4.6
Features 4.2
Value for Money 4.8

Review software

Share your experiences with other software buyers.

Write a Review!
Brian S.
Brian S.
CEO
Writing & Editing, Self Employed
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 01/09/2020

"KISS for email marketing"

Comments: I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

Pros: What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

Cons: I would love it if they supported markdown.

  • Reviewer Source 
  • Reviewed on 01/09/2020
Josh E.
CEO
Real Estate, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 08/03/2021

"Probably one of the best & most cost-effective ESP's out there!"

Comments: Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!

Pros: The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.

Cons: In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.

Alternatives Considered: SendGrid

Reasons for Choosing EmailOctopus: MailChimp is good, but far too expensive, esp. when you have a larger email database and send out weekly newsletters.

Switched From: Mailchimp

Reasons for Switching to EmailOctopus: While SendGrid is known for their ultra-high deliverability rate, the UX of their platform is sub-optimal. We managed to figure things out, but their built-in email templates were seriously lacking in creativity and weren't optimised for mobile at all. After signing up with Email Octopus, we ensured that everything was properly set up with Amazon SES (which granted, took a bit of reading up), but we now have an above average deliverability, open and click rate.

  • Reviewer Source 
  • Reviewed on 08/03/2021
Jan sigetty B.
Jan sigetty B.
CEO
Publishing, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 28/09/2018

"Unfair comparison with Mailchimp"

Comments: I like it, but that's because I found workarounds. Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Pros: I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

Cons: 1. A better interface to make your own template/design. Limitations in fonts, sizes, etc 2. List features are limited. No way to create segments or groups based on subscriber data. 3. Regarding reports: A graphic overview of where the clicks are placed.

Vendor Response

by EmailOctopus on 04/10/2018

Hi Jan,

Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

More updates to come based on your feedback, too.

Thanks again,

Tom

  • Reviewer Source 
  • Reviewed on 28/09/2018
Verified Reviewer
Founder
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 11/06/2021

"Simple mailing lists"

Comments: I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

Pros: I like how quickly I was able to set it up. I also frequently give their API documentation as an example of a perfectly written document. While composing a new campaign, the UI doesn't get in the way and I'm able to just get down to work.

Cons: I couldn't figure out a way to "merge" multiple user lists, or send a campaign to users from multiple different lists at once.

  • Reviewer Source 
  • Reviewed on 11/06/2021
Jargon D.
Manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 17/02/2021

"This is the one!"

Comments: 10/10

Pros: EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.

Cons: The only thing I didn't like is that I didn't find it sooner.

Alternatives Considered: Mailchimp

Reasons for Choosing EmailOctopus: MailChimp was too difficult to use

Switched From: Mailchimp

Reasons for Switching to EmailOctopus: EmailOctupus is easy to use and doesn't require much setup. Zero headaches, zero nonsense

  • Reviewer Source 
  • Reviewed on 17/02/2021