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United Kingdom Local product
EmailOctopus

EmailOctopus

United Kingdom Local product

What is EmailOctopus?

EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.

Who Uses EmailOctopus?

Trusted by over 75,000 organisations and businesses to send over 34.5 billion emails.

EmailOctopus Software - Drag and drop email editor with library of templates
EmailOctopus Software - Real-time campaign reports
EmailOctopus Software - Pop-up form and landing page builder
EmailOctopus Software - Time-based automated email sequences
EmailOctopus Software - List segmentation with custom fields and campaign activity

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Reviews of EmailOctopus

Average score

Overall
4.8
Ease of Use
4.7
Customer Service
4.7
Features
4.5
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
81%
4
16%
3
2%
1
1%
Onur
Onur
Co-Founder in Türkiye
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

EmailOctopus Review

5.0 2 months ago New

Comments: My overall experience with EmailOctopus is excellent.

Pros:

EmailOctopus really helped us managing our email clients and day-to-day communication.

Cons:

Customer support processes can be improved on EmailOctopus.

EmailOctopus Response

2 months ago

Hi Onur, Thank you for reviewing EmailOctopus – happy to hear you've had an excellent experience! You mentioned that you'd like us to improve our customer support processes – would you be able to give us some more details on what didn't quite work for you? Feel free to drop us an email or start a chat directly from your account – I'd love to hear from you! Thanks! Magdalena, Customer Success Manager

Daniel
C.E.O in Nigeria
Computer Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Sincere Feedback on Email Octopus

4.0 last month New

Comments: So far I’ve been using email octopus which was recommended by carrd.co and it has been great. I haven’t had any issues with my emails except most times automated emails on Apple mail goes to junk folder

Pros:

Easy template customization and Automation.

Cons:

API Key being hidden. That’s the only problem I have because, most times I forget where it was saved and then have to create another key.

EmailOctopus Response

last month

Hi Daniel, Thanks for reviewing us, I'm glad to hear you find EmailOctopus to be less complicated than the competition. Happy to clarify the points you mentioned – we only display API keys at the point of creation for security reasons. Indeed, we recommend saving it somewhere on your device in case you need it in the future. When it comes to inbox placement issues in Apple Mail – we'd need to look into your setup to see what could have caused it. Please reach out to our Customer Success team and we'll be happy to help! Thanks again for recommending us.

Rachel
Volunteer in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Not Impressed due to lack of deliverabilaty and one poor customer service rep

1.0 8 months ago

Comments: Yuck. I am bummed, but the customer service was lacking, regardless of a free account or not. As a small, volunteer-run nonprofit, we are frugal, and apparently not paying equates to a not good experience.

Pros:

The initial customer service was just fine, but when inquiring about bounce-back rate, the individual responding was simply "icky".

Cons:

We experienced an extremely high deliver-ability issue, when we had zero with the previous platform. When inquiring about the drastic swing between the two platforms, I was met with extreme disrespect by the customer service agent, [sensitive content hidden], who proved that he is simply not a good person. While I had positive experiences with other reps, he proved to not be one of them. Any organization would be curious about why there was such a large swing in numbers, in post-actively reading reviews, lack of deliver-ability was a constant.

EmailOctopus Response

7 months ago

Hi there, Thank you for taking the time to feedback. At the time we reviewed the bounce rates and we confirmed, via email, that these were hard bounces as a result of importing "Cleaned" contacts from your previous provider, Mailchimp. Cleaned contacts are contacts who have previously hard bounced or marked your emails as spam. As a result, you had a high hard bounce rate (but otherwise strong open rates). I appreciate poor results are frustrating and we are happy to help where we can. However in some instances we need to limit the support we can offer, particularly on our free plans, where our repeated recommendations and guidance aren't followed. Wish you the best with your new platform.

Whitney
Director in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Helpful and Responsive

5.0 3 months ago

Comments: They have been wonderful to work with, and have been highly responsive to emails when asked for questions or for help!

Pros:

I love that it's easy to use, has all the features we need without low limits on numbers of campaigns or automation, etc.

Cons:

Not being able to save templates from automation, but there's a workaround I figured out.

EmailOctopus Response

3 months ago

Thanks for taking the time to review EmailOctopus, Whitney! Our Customer Success team is indeed always here for you, so I'm happy we've been able to help. You mentioned you could not save your automated emails as templates, and that you found a workaround – that's great to hear! In case it's useful, we support choosing an existing automated email as a base of any template, campaign or automated email, so you can always reuse your previous designs without needing to save them separately ;) If you need any help with it, feel free to reach out. Thanks again for recommending us.

Mark
Mental Performance Consultant in US
Sports, Self Employed
Used the Software for: 1+ year
Reviewer Source

I'm a fan of emailoctopus

4.0 2 months ago

Pros:

It has been easy to use and more user-friendly than MailChimp.

Cons:

I would like to have more design options for the newsletter. In particular, I'd like to see more fonts available and be able to embed, rather than link, videos.

EmailOctopus Response

2 months ago

Hi Mark, thanks for leaving us a review. Happy to hear you find EmailOctopus easy to use – this was definitely one of our main goals! Regarding your feedback on design options – we're actually revamping our editor as we speak, and you'll see some more options very shortly. That said, when it comes to the features you mentioned, our limitations are not arbitrary – they are dictated by the constraints of how emails are rendered in mailboxes. For instance, most web fonts only work in fewer than 50% of mailboxes, so even if we were to add them, they wouldn't render in the email you send to your subscribers. Similarly, with video content – most email clients don't support rendering videos directly in the mailbox, and they would open them in a new tab anyway. So to avoid display and deliverability issues, we follow best industry practices. However, we keep our eyes peeled for any updates, and if more email clients start supporting those options, we'll definitely look into adding them, too ;)