17 years helping British businesses
choose better software
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What is EmailOctopus?
EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.
Who Uses EmailOctopus?
Trusted by over 89,000 organisations and businesses to send over 41.5 billion emails.
Not sure about EmailOctopus?
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EmailOctopus
Reviews of EmailOctopus
![Alison](https://reviews.capterra.com/cdn/profile-images/linkedin/a6d7a17d1914b1b62a4603d50c5dadf00df50bbe9ecd5d8466d87194d49eb71a.jpeg)
Best bang for your buck.
Comments: I'm blown away. Best bang for your buck.
Pros:
The customer service and ease of use. Each time I have a question, they are right there to help.
Cons:
The only thing I wish I could do is select two lists.
EmailOctopus Response
3 days ago
Thanks for such a lovely review, Alison. 💜 Is there a specific reason why you'd like to select two lists? It would be great to hear your use case and see how we can improve our UI to consider it. Feel free to drop us a note if you want to chat about it ;)
Alternatives Considered:
Best Email Program
Comments: I enjoy it, and I use it with my clients as well.
Pros:
I love how easy it is to set things up and get them rolling.
Cons:
I didn't really run into any cons as of yet.
EmailOctopus Response
last month
Thank you for recommending us, Karen. We're glad to see you're using EmailOctopus successfully, even with your clients. We're here if you need anything along the way 💜
Affordable email platform
Comments: It’s affordable and a great start however for the price however it is a bit laggy
Pros:
It’s and affordable email platform great for beginners
Cons:
It is laggy and buggy could be improved for performance
Alternatives Considered:
Very pleased with EmailOctopus!
Comments: I have used EmailOctopus for a few years now. I send emails a few times per year to my client base, and a separate email to my referral sources. It's very easy to design an attractive looking email, and then to track who opens it and what they click on.
Pros:
For my level of usage this service is free and has all the sophistication I need.
Cons:
There is nothing I dislike, other than when I mention it to others they haven't heard of it!
EmailOctopus Response
4 months ago
Hi Dawn, Thank you for your excellent review! We're thrilled to hear our design and reporting tools match your needs ;) We're here if you need anything along the way!
Great Email Option
Comments: It's free for us right now and has been easy to use. I can have an email ready to go out in just a few minutes. It's also easy to see my reports and see who has opened and clicked on our emails.
Pros:
It's easy to use and right now, we have everything we need in the free version.
Cons:
I haven't figured out yet how to manage my email subscribers efficiently. There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc). Last time I tried, it took longer than I wanted.
EmailOctopus Response
last month
Hi Katrina, Thanks for taking the time to review EmailOctopus – I'm happy to hear our feature set and simplicity work out well for you. When it comes to managing your subscribers, you have a few options: unsubscribing them in bulk with the Actions tool, through import, or through automation. If you need a hand with it, please let us know – we're happy to help ;)
Alternatives Considered:
Easy, helpful, and very reasonably priced!
Comments: I've tried email marketing platforms that were expensive and much more difficult to set up. EmailOctopus has everything you need, in a very clean user interface and very reasonable pricing.
Pros:
Email Octopus is SO EASY to use. I had campaigns up and running quickly, and I have very little prior email marketing experience. Easy, but still powerful, with great reporting, and outstanding customer service (the product didn't need help, I did).
Cons:
I honestly can't think of any cons. Some may not like that there are fewer design templates than some email marketing systems provide. Personally, I consider that a plus, as there's less to wade through. Plus, it's quite simple to design your own.
EmailOctopus Response
last month
Hi Jay, That's some excellent feedback, thank you for sharing it! I'm thrilled to hear you find EmailOctopus easy to use, it's in our top goals every year ;) Indeed, it's meant to be simple to create customised templates, but we're actually rolling out dozens of new designs every few weeks, and there are now over 60 inspirational templates you can choose from. Thanks for recommending us and you know where to find us if you need anything along the way 💜 Magdalena Customer Success Manager
Alternatives Considered:
Excellent support, professional & friendly service
Comments: My overall experience has been easy and smooth, and everyone I've had contact with has been knowledgable and helpful.
Pros:
Excellent and personal responsiveness by the support team. Elegant interface and easy to use. The team has their eye on the details and stays up to date with data privacy matters, which takes the stress out of my email communications.
Cons:
Payment options are limited to credit cards, but that was easily accounted for, and when I changed payment options it was seamless.
EmailOctopus Response
3 weeks ago
Hi Sondra, thank you so much for taking the time to share this lovely review, it really made our day! We’re thrilled to hear that you’ve had such a smooth experience and that our team (and focus on data privacy) have helped take some of the stress out of email marketing for you. If you need anything along the way, just give us a shout – we’re always here to help!
Forget mailchimp! Team Octopus
Comments: Everything has been simple to use and figure out. I was super happy to find a company that wasn't going to charge me insane prices to send 6 emails a year.
Pros:
I like the pricing. I do not have a ton of subscribers and send out emails less than once a month so the price model really works for me.
Cons:
No complaints so far! I have been able to easily figure out everything I need.
EmailOctopus Response
last month
Yay for Team Octopus 🐙 Thanks for the shoutout Zoe, I'm really happy to hear you're reaching your goals with EmailOctopus. Let us know if you need anything along the way. Magdalena Customer Success Manager
Modern day emails marketing tool.
Comments: Implementation of the software has enabled us to keep track of all email related activities and enhance segmentation.
Pros:
Unlike other email marketing softwares,EmailOctopus guarantees high conversion rates.
Cons:
Email templates of the product are not customizable.
EmailOctopus Response
4 weeks ago
Thank you for reviewing EmailOctopus, Mmoham. It's great to see you're happy with your conversion rates. Regarding our templates – they're indeed fully customisable, please reach out to our support if you have any issues with it and we'll be happy to help!
Simple solution for creatives dipping their toes into the world of email newsletters
Comments: As an artist, I've been having a great time growing my first mailing list using EmailOctopus. It's simple and easy to use, so I can spend more time on what matters (creating art), and you don't have to spend money just to start out. I'm also very fond of the fact EmailOctopus respects the privacy of my followers. It really helps build trust with my audience.
Pros:
It's free to start, easy, and respects the privacy of my followers.
Cons:
Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks.
EmailOctopus Response
last month
Hi Fabiola, Thank you so much for your thoughtful review! We're absolutely thrilled to hear that EmailOctopus is helping you grow your mailing list while giving you more time to focus on your art. It's wonderful to know that our simplicity and respect for privacy resonate with you – trust is such an important part of building relationships with your audience, and we're honoured to be a part of that journey. Let us know if there's anything you need along the way 💜 Magdalena Customer Success Manager
Alternatives Considered:
Wish I found EmailOctopus Sooner!
Comments: It has been easy, simple, and amazing! If you're looking for a simplified and more user friendly experience, EmailOctopus checks all the boxes and more!
Pros:
Easy to use: I love how easy it is to navigate! Our company works really hard to make our own solutions easy to use and intuitive to our clients, so we appreciate other companies/tools that value the same thing. Support: The knowledge base is great, but the support emails are quick and personal. Again that is something our company strives for is personal customer support without going through 'robots' and I like that EmailOctopus has a dedicated support team that is super helpful if you have questions.
Cons:
I don't dislike anything, though I wish for campaigns there were more video options supported like Loom. But I can easily get around that with some coding. Not enough to deter me at all.
Alternatives Considered:
Excellent solution for managing email campaigns!
Pros:
The free option to start out with EmailOctopus is a very good choice to start out with. It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). We have used a couple different options for email marketing, and EmailOctopus was the best all-around that we tried.
Cons:
EmailOctupus seems to have fewer email templates than some of the other providers, however - the ones they have fit our needs perfectly.
EmailOctopus Response
6 months ago
Hi Devin – thank you so much for taking the time to review us! It's wonderful to hear that EmailOctopus stands out among the competitors you tested ;) I do have some good news, too: we're planning to add many more templates to our library in the next few months, so you'll definitely get more options! Thanks again for recommending EmailOctopus.
Easy, professional service with great support.
Comments:
Easy to use with great support pages to help me switch over initially and then to continue to make my email campaigns the best I can make them.
I'd recommend EmailOctopus to anyone who's unfamiliar with setting up email subscriptions. But it's great to anyone really, no matter the level of experience.
Pros:
The ease of making up an email to send out to my subscribers. EmailOctopus isn't the first service I've used over the years, but it's by far the easiest one to navagate.
Cons:
It can get pricey when you need to upgrade. But that's pretty much true across the board these days. And you do get what you pay for.
Helpful and Responsive
Comments: They have been wonderful to work with, and have been highly responsive to emails when asked for questions or for help!
Pros:
I love that it's easy to use, has all the features we need without low limits on numbers of campaigns or automation, etc.
Cons:
Not being able to save templates from automation, but there's a workaround I figured out.
EmailOctopus Response
6 months ago
Thanks for taking the time to review EmailOctopus, Whitney! Our Customer Success team is indeed always here for you, so I'm happy we've been able to help. You mentioned you could not save your automated emails as templates, and that you found a workaround – that's great to hear! In case it's useful, we support choosing an existing automated email as a base of any template, campaign or automated email, so you can always reuse your previous designs without needing to save them separately ;) If you need any help with it, feel free to reach out. Thanks again for recommending us.
Email Octoppus is so easy to use, is beautiful, and has great custmer service!
Pros:
Simplicity of use and the great customer service
Cons:
No cons at Email Octopus! No complaints whatsoever.
Alternatives Considered:
Stop looking for an Email Marketing solution, this is it!!
Comments: I'm really happy with my account in Octopus, way better than my last email marketing platform. So simple to use and friendly.
Pros:
Easy and super friendly platform, they send regular emails with tips on how to improve your messages, I found this very helpful. I recommend Octopus with eyes closed.
Cons:
Maybe help bubbles with the best way to editing messages. And a easy way to bulk erase emails, sometimes bot attacks and stored useless emails.
EmailOctopus Response
4 months ago
Thanks for such a lovely review, Richie! It's wonderful to hear you find our emails with tips useful ;) We also appreciate your notes on things to work on – we continuously strive to improve our users' experience, so your input is super valuable. I noticed you mentioned you'd like some help editing emails – perhaps you'll be interested in signing up for our webinar on email design? You'll be able to opt in directly within your Dashboard, or, alternatively you can also reach out to us directly and we'll add your email address to the list. Thanks again for recommending us!
Simplicity Meets Affordability in Email Marketing
Comments: Simple, easy to customise and send your email campaigns. Doesn't slow your website with a WordPress plugin. Probably the best-priced email platform you'll find online.
Pros:
I like the simplicity of the platform. Easy to navigate and not complicated. It has a great pricing structure, the best I've found so far.
Cons:
You have to enter your email each time you want to send a campaign. Free for up to 2500 subscribers which was great but now a competitor has 10000.
EmailOctopus Response
5 months ago
Hi Rachel, Thanks so much for reviewing us! I'm happy to hear that you like our simplicity and pricing. We aim to deliver an easy-to-use product at a competitive price, and it's encouraging to hear that it resonates with you.
Best Newsletters tool
Pros:
The creation of the newsletter is really intuitive, they offer good prices.
Cons:
I had some troubles with multiple users feature.
EmailOctopus Response
4 months ago
Thanks for reviewing us, Matilde! I'm glad you find our editor intuitive and our pricing affordable. If you need any help managing users on your account, feel free to contact our Customer Success team and we'll be happy to help ;)
Truly beginner friendly, good results.
Comments: Wonderful. I truly appreciate the support chats
Pros:
I love that the website is open, clean and easy to maneuver and understand..
Cons:
That it isn't possible to filter people into an automation without issuing a tag. I am not used to using tags yet.
EmailOctopus Response
5 months ago
Hi Monique, Thank you for reviewing EmailOctopus. Being beginner-friendly is definitely one of our main goals, so it looks like we're doing a good job here ;) I know using tags can be an adjustment, but we truly believe it's one of the best ways to organise and manage your audience. Hopefully, you'll see how they're handy in both automation and segmentation! Thanks again for recommending us.
Better bang for your buck
Pros:
EmailOctopus is a more accessible, user-friendly approach to email marketing than other products I've seen. Instead of trying to woo people with fancy design and loads of features, their site design and client dashboard lets the product speak for itself. Everything I need is easy to find.
Cons:
I wish EmailOctopus had the features I liked about Convertkit, so I wouldn't feel like I was missing too much. For instance, I'd create opt-ins with lead magnets, so someone would subscribe and be sent that opt-in — without me needing to create an automation JUST for that opt-in/lead magnet.
Alternatives Considered:
Good, inexpensive competitor to larger players
Pros:
Very reasonably priced and decent features for basic newsletters and list building.
Cons:
Some processes are convoluted compared to others in this category. Templates aren't as pretty as Constant Contact or Flodesk, and the template design process can be a little buggy and frustrating.
I feel like I'm part of the family!
Comments: EmailOctopus provides a great product at a fantastic price. I feel confident that they have my back at every step, as I grow my list!
Pros:
I have to admit that it was the Free Plan that first got my attention, but it's been the really great customer support that has totally sold me on EmailOctopus. Everyone is so friendly and prompt with their responses to even some of my "newbie" questions. I also really like how easy and intuitive everything is set up. IIt was so quick and easy to get started and I've made some beautiful web forms that I love.
Cons:
At this time, because my list is small, I don't have any Cons.
![Anny](https://reviews.capterra.com/cdn/profile-images/linkedin/14d5c6f74992dc5187ab3e3715f3c0d26692a69e63be7086eccdf0662829f507.jpeg)
Affordable & Effective Email Marketing
Comments: Overall, I highly recommend EmailOctopus to anyone in need of a reliable, affordable, and feature-rich email marketing solution. Whether you're a small business owner, a marketer, or an entrepreneur, EmailOctopus has everything you need to create successful email campaigns without breaking the bank.
Pros:
EmailOctopus offers a budget-friendly yet powerful solution for email marketing. Its intuitive interface and drag-and-drop editor make creating visually appealing emails a breeze. With high deliverability rates and robust analytics, it's perfect for small businesses. While some advanced features are limited, its value for money is undeniable.
Cons:
Some advanced features may be limited compared to more expensive alternatives. Customer support response times could be improved
EmailOctopus Response
8 months ago
Hi Anny, Thanks for taking the time to leave a review. We appreciate the feedback. When it comes to our Customer Support response times, have you considered using our Live Chat service? While we respond to emails, on average, within 40 minutes using chat will connect you to a team member (no AI Chat bots!) within seconds and is included across all our paid plans and for your first 30-days on a free plan. Try it out next time you're on the platform by using the (?) bubble in the bottom right-hand corner. We look forward to hearing from you :)
Alternatives Considered:
Very Happy Author
Comments: Very positive! I have been using them for two years now and could not be more pleased.
Pros:
I love how responsive the team behind EO is, and I feel great knowing they give back to the environment. Plus, the interface is streamlined, the emails look good, and the system has never let me down.
Cons:
There's some limited capability when it comes to including surveys, for example, but they're adding features all the time and I can always figure out how to do what I want (for example, just including a survey link).
EmailOctopus Response
5 months ago
Happy to hear you enjoy using EmailOctopus, Elle! We're glad that our values resonate with you and that you've had a great experience with our team. Thank you for flagging that you'd like to include surveys in your emails – this helps us plan our future work and see which features we'll introduce to our platform. Let us know if you need anything else to make your email marketing journey even smoother!
Alternatives Considered:
A great product for campaigns
Pros:
Ease of use, campaign scheduling and reporting statistics available in the free version, flexible price plan depending on contact list size
Cons:
Image management was great until 2 months ago, now I cannot view the images I integrate into campaigns from the campaign editing page , although they appear correctly in the email presentations.
EmailOctopus Response
6 months ago
Thanks for your review, Randy. It's great to hear that our features and price point work out nicely for you. Regarding the issue with images – in many cases, it's related to your device or network firewall settings. While we can't do much to fix it on our end, we can certainly help you solve it. If you're still struggling with it, please reach out to us at [email protected] and we'll help!