---
description: Discover the benefits and disadvantages of Qualifio.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Qualifio Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Gamification Software](/directory/30911/gamification/software) > [Qualifio](/software/147199/qualifio)

# Qualifio

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> Qualifio is the leading European data collection platform for consumer brands, built to gather insights through interactive campaigns.
> 
> Verdict: Rated **4.3/5** by 42 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Qualifio?

B2C brands, including retailers, FMCG companies, retailers, media groups, sports clubs, entertainment brands, like Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, DPG, etc

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 42 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Qualifio
- **Location**: Louvain-La-Neuve, Belgium
- **Founded**: 2011

## Commercial Context

- **Pricing Details**: Our yearly plan is designed with flexibility and calculated according to three variables (brand scope, service level, add-ons), depending on your use of our platform and brand objectives.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: Dutch, English, French, German, Italian, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- Activity Dashboard
- Awards Management
- Campaign Management
- Collaboration Tools
- Contest Management
- Entry Management
- Forms Management
- Fraud Detection
- Goal Setting/Tracking
- Landing Pages/Web Forms
- Lead Generation
- Leaderboards
- Multi-Channel Marketing
- Performance Metrics
- Polls/Voting
- Rewards Management
- Scoring
- Social Media Integration
- Social Promotion

## Integrations (21 total)

- 1plusX
- ACTITO
- Adobe Audience Manager
- Adobe Campaign
- Akamai Identity Cloud
- Cxense
- Google Analytics 360
- HubSpot CRM
- Ibexa
- Lotame
- Mailchimp
- OAuth
- Oracle Data Management Platform
- PayPal
- Permutive

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Gamification Software](https://www.capterra.co.uk/directory/30911/gamification/software)

## Related Categories

- [Competition Software](https://www.capterra.co.uk/directory/30801/contest/software)
- [Gamification Software](https://www.capterra.co.uk/directory/30911/gamification/software)
- [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software)

## Alternatives

1. [Kahoot\!](https://www.capterra.co.uk/software/156399/kahoot) — 4.7/5 (2888 reviews)
2. [QuizHub](https://www.capterra.co.uk/software/1034265/quizhub) — 4.8/5 (107 reviews)
3. [Goosechase](https://www.capterra.co.uk/software/198630/goosechase) — 4.8/5 (127 reviews)
4. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
5. [Agile CRM](https://www.capterra.co.uk/software/135148/agile-crm) — 4.1/5 (524 reviews)

## Reviews

### "We use it on a daily basis, 10-15 operations a week, it is of great help to us editors" — 4.0/5

> **Frédéric** | *18 June 2018*
> 
> **Pros**: the software is easy to use, we love the creation of custom templates and forms. The helpdesk is really responsive to handling requests
> 
> **Cons**: There are many screens to fill when creating a campaign, which is nromal because the software is rich but for simple campaign it should be faster
> 
> The use of campaign templates and more for our users who find it easily and this allows us to obetenir more data qualified

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### "A trusty service" — 5.0/5

> **Sam** | *4 February 2021* | Newspapers | Recommendation rating: 8.0/10
> 
> **Pros**: My first project I used the Qualifio was to create an advent calendar marketing campaign. &#10;The team were very helpful in guiding my through all of the logistics and how to make things work. The fast service is one of the top qualities of Qualifio. &#10;It integrated with my website easily and we have never had any issues with crashing
> 
> **Cons**: I feel that the customisation could be clearer for the very basic user. We did manage to build templates for my team of reporters to use, but I fear they would not be able to create campaigns without the help of the services team.
> 
> For the last few years of using Qualifio, I have found their clear statistics and reliability have really helped with my day-to-day job. I trust them with thousands of users data and I have full confidence in the team .

-----

### "Simple in both ways" — 3.0/5

> **Robert** | *11 February 2021* | Media Production | Recommendation rating: 5.0/10
> 
> **Pros**: The functionality that I find the most likable is how simple it is to use.
> 
> **Cons**: However the simpleness of the application is also its worst part. Being able to turn of certain screens sounds like an easy fix but that does not seem to be part of the plan.
> 
> I also tried to give som feedback on what to fix going forward and I do appreciate that other users could vote for new feature requests. But I find it improbable that other users will, since I have not done it my self.

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### "I knew Qualifio when they started. What a path since those first steps \!" — 5.0/5

> **Maxime** | *22 June 2018* | Recommendation rating: 10.0/10
> 
> **Pros**: Qualifio offers you a lot of possibilities to engage your communities on the social networks and the websites. You can do different games, surveys, auctions,... and get a lot of email adresses.
> 
> **Cons**: Perhaps the direct client service was better and easier with a direct mail touch. Some new games and featurs would be great to get too :-)
> 
> Community activation, mail and contact adresses, fun, games

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### "Data collection at its best" — 4.0/5

> **Peter** | *11 February 2021* | Newspapers | Recommendation rating: 7.0/10
> 
> **Pros**: Qualifio is a powerful tool to collect and process user data and user generated content.
> 
> **Cons**: Along the way Qualifio diversified to polls, mini-games etc. There are easier to use tools in the market, for editorial teams who are pressured to publish articles. For marketing purposes though Qualifio is a solid solution which allows skinning, is proven to be secure and perfect for gathering all sorts of data.
> 
> We introduced Qualifio as a centralised tool to gather data for editorial teams, marketing and sales.&#10;It made it easier to set standards (eg forms, newsletter gathering) withing our organisation.

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## Links

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