What Is Falcon.io?

Falcon.io is a unified platform for social media and customer experience management. This platform is a one-stop solution for any marketer's social listening, engagement, publishing, measuring and benchmarking needs. Falcon helps marketers deliver more personalized brand experiences across all digital touchpoints, based on enriched customer profiles. This platform features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Who Uses Falcon.io?

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPGs, education, automotive, and travel and leisure.

Falcon.io Details

Falcon.io

Founded in 2010

Falcon.io pricing

Starting Price:

US$108.00/year
  • Yes, has free trial
  • No free version

Falcon.io does not have a free version but does offer a free trial. Falcon.io paid version starts at US$108.00/year.

Pricing plans get a free trial

Falcon.io Details

Falcon.io

Founded in 2010

Falcon.io videos and images

Falcon.io Software - Audience Data - thumbnail
Falcon.io Software - Content Calendar - thumbnail
Falcon.io Software - Monitor for insights. - thumbnail
Falcon.io Software - Social Inbox - thumbnail

Falcon.io deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of Falcon.io

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

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  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Management
  • Contact Database
  • Contact Management
  • Customer Database
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Internal Chat Integration
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Pipeline Management
  • Projections
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Third Party Integrations
  • Workflow Management

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  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
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  • Tagging
  • Template Management
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  • Workflow Management

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  • Churn Management
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  • Customizable Fields
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  • Event Triggered Actions
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  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Real Time Analytics
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  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Survey/Poll Management
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  • Multi-Language
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  • Reporting/Analytics
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  • Survey/Poll Management
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  • Text Analysis
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  • Cataloguing/Categorisation
  • Circulation Management
  • Collaboration Tools
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Document Storage
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Editing
  • Layout & Design
  • Magazines
  • Mobile Access
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletters
  • Newspapers
  • Performance Metrics
  • Promotions Management
  • Real Time Analytics
  • Reporting & Statistics
  • SEO Management
  • Search/Filter
  • Social Media Integration
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  • Hashtag Tracking
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  • Multi-Location
  • Post Scheduling
  • Real Time Monitoring
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  • Reporting/Analytics
  • Response Management
  • Review Display
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • SMS Messaging
  • Search/Filter
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  • Collaboration Tools
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  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Lead Capture
  • Lead Nurturing
  • Live Chat
  • Marketing Automation
  • Mobile Access
  • Monitoring
  • Multi-Channel Social Integration
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  • Campaign Scheduling
  • Charting
  • Commenting/Notes
  • Competitor Monitoring
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Engagement Tracking
  • Influencer Tracking
  • Keyword Tracking
  • Lead Attribution
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
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  • Visual Analytics
  • Workflow Management

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  • Multi-Channel Management
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  • Data Import/Export
  • Data Visualisation
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  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
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  • Reporting/Analytics
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  • Content Library
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  • Data Visualisation
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  • Multi-Channel Marketing
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  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
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Reviews of Falcon.io

Read all 182 reviews

Average score

Overall
4.2
Ease of Use
4.3
Customer Service
4.5
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Rob R.
Rob R.
Marketing in US
Verified LinkedIn User
Market Research, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Falcon.io Review

5 3 months ago

Comments: Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Pros:

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Cons:

It is very similar to other programs- but somewhat more expensive.

Roderick B.
Social Media Manager in UK
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product with lots of features but be prepared to pay!

4 2 years ago

Comments: Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Pros:

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons:

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Alternatives Considered: ContentCal, Hootsuite and AgoraPulse

Switched From: Buffer

Reasons for Switching to Falcon.io: Number of features and ability to have multiple team members/accounts with various levels of accessibility.

Ashley D.
Sr. Communications Mgr in US
Hospitality, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Review

3 2 years ago

Comments: It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.

Pros:

The software is helpful to managing all social channels

Cons:

There are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics.

Alternatives Considered: Sprout Social, Hootsuite and Meltwater

Switched From: Sprout Social, Hootsuite and Meltwater

Reasons for Switching to Falcon.io: Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.

Rynie O.
Marketing assistant in South Africa
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

How Falcon made my day to day life easier

5 2 years ago

Comments: Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Pros:

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons:

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Alternatives Considered: HubSpot Marketing Hub

Reasons for Choosing Falcon.io: Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.

Switched From: Sprout Social

Reasons for Switching to Falcon.io: - Listening

Sabina R.
Senior Social Media Executive in UK
Nonprofit Organization Management, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Falcon review

4 2 years ago

Comments: User friendly, amazing support team and account managers!

Pros:

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Cons:

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.

Alternatives Considered: Sprout Social

Reasons for Choosing Falcon.io: Needed more features for our social media intelligence tool.

Switched From: Hootsuite

Reasons for Switching to Falcon.io: It was recommended.