United Kingdom Local product

Falcon.io

What is Falcon.io?

Falcon, now the social media management arm of Brandwatch, is a leading platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles.

Who Uses Falcon.io?

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

Where can Falcon.io be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Brandwatch
  • Located in Brighton, UK
  • Founded in 2007
  • Phone Support
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 26 others

Languages

English

About the vendor

  • Brandwatch
  • Located in Brighton, UK
  • Founded in 2007
  • Phone Support
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 26 others

Languages

English

Falcon.io videos and images

Falcon.io Software - Audience Data
Falcon.io Software - Content Calendar
Falcon.io Software - Monitor for insights.
Falcon.io Software - Social Inbox
View 5 more
Falcon.io video
Falcon.io Software - Audience Data
Falcon.io Software - Content Calendar
Falcon.io Software - Monitor for insights.
Falcon.io Software - Social Inbox

Compare Falcon.io pricing with similar products

Falcon.io

US$108.00/year
Free Version
Free Trial
US$49.00/month
Free Version
Free Trial
N/A
Free Version
Free Trial
N/A
Free Version
Free Trial

Features of Falcon.io

  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Communication Management
  • Competitor Monitoring
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Data Visualisation
  • Engagement Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Mobile Access
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Social Integration
  • Negative Feedback Management
  • Performance Metrics
  • Pre-Approved Content Library
  • Project Management
  • Publish Scheduling
  • Real Time Notifications
  • Real-Time Chat
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sentiment Analysis
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Survey/Poll Management
  • Task Management
  • Text Analysis
  • Trend Analysis
  • User Profiles
  • Workflow Management

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Reviews of Falcon.io

Average score

Overall
4.2
Ease of Use
4.3
Customer Service
4.5
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
40%
4
46%
3
13%
2
2%
Rob R.
Rob R.
Marketing in US
Verified LinkedIn User
Market Research, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Falcon.io Review

5 9 months ago

Comments: Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Pros:

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Cons:

It is very similar to other programs- but somewhat more expensive.

Roderick B.
Social Media Manager in UK
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great product with lots of features but be prepared to pay!

4 2 years ago

Comments: Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Pros:

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons:

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Ashley D.
Sr. Communications Mgr in US
Hospitality, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Review

3 2 years ago

Comments: It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.

Pros:

The software is helpful to managing all social channels

Cons:

There are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics.

Rynie O.
Marketing assistant in South Africa
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

How Falcon made my day to day life easier

5 2 years ago

Comments: Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Pros:

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons:

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Sabina R.
Senior Social Media Executive in UK
Nonprofit Organization Management, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Falcon review

4 2 years ago

Comments: User friendly, amazing support team and account managers!

Pros:

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Cons:

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.