18 years helping British businesses
choose better software

What is Whatagraph?

Whatagraph is your all-in-one marketing intelligence platform. It saves agencies time and cuts down on data errors by connecting and standardizing data from all your sources, delivering real-time, accurate reports that grow with your business.

No more worrying about broken third-party connectors or lagging data—Whatagraph ensures a smooth, reliable flow of data directly from the source to your reports. That means you can focus on creating interactive, white-labeled reports in just minutes.

With AI-powered insights and a clear overview of your KPIs, Whatagraph helps you cut through the noise, making it easy to spot trends and take action to drive client success.

Who Uses Whatagraph?

Whatagraph helps agencies deliver accurate, customizable reports at scale, and get actionable insights for growth.

Where can Whatagraph be deployed?

Cloud-based
On-premise

About the vendor

  • Whatagraph
  • Located in Amsterdam, Netherlands
  • Founded in 2015

Whatagraph support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 222 others

Languages

English

Whatagraph pricing

Starting Price:

Not provided by vendor
  • No free trial
  • No free version

Whatagraph does not have a free version and does not offer a free trial.

About the vendor

  • Whatagraph
  • Located in Amsterdam, Netherlands
  • Founded in 2015

Whatagraph support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 222 others

Languages

English

Whatagraph videos and images

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Features of Whatagraph

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Tracking
  • Collaboration Tools
  • Conversion Tracking
  • Customisable Dashboard
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Functions/Calculations
  • KPI Monitoring
  • Marketing Automation
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Metrics
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Scheduled/Automated Reports
  • Search/Filter
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Website Visitor Tracking
  • Widgets

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Reviews of Whatagraph

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.6
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Andrea Yarlyn
Andrea Yarlyn
owner in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

My transformative experience.

5.0 last year

Comments: It's great I love it because I can drag and drop elements according to my needs and add filters to get even more specific information.

Pros:

I like that I no longer have to waste my time collecting and organizing data but can focus on analyzing and making decisions based on the data I have at my disposal.

Cons:

I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports.

Manvydas
Social media ads manager in Lithuania
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Whatagraph Review

5.0 5 years ago

Comments: I have still not yet mastered it but it seems that whatagraph is a very usefull tool

Pros:

reporting tool and that it is cheaper than socialbakers and you can add multiple sources into one report and make automated reports

Cons:

I don't like that not every option is available like gathering link clicks from Facebook page posts. I have to count it manually

Alternatives Considered: Emplifi Social Marketing Cloud

Reasons for Choosing Whatagraph: That we can use more accounts in whatagraph for the little bit cheaper price.

Switched From: Emplifi Social Marketing Cloud

Reasons for Switching to Whatagraph: That we can use more accounts in whatagraph for the little bit cheaper price.

Whatagraph Response

5 years ago

Thanks for the feedback, Manvydas! Let us know what areas you're struggling with and we'd happily help you master Whatagraph. As for the link clicks, this metric is available for Facebook Ads, whereas organic Facebook posts have post clicks.

Joseph
President in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great idea that is full of bugs and just doesn't deliver real value

2.0 4 years ago

Comments: Not done. There's zero chance I would trust this with clients. During the sales process, I was told we could white label the product on our own URL. After seeing there was no obvious way to make that happen in the app, I reached out to support and was told that feature wasn't available. I bristled at that because that was a big part of the deal for us. Eventually, they said they could make it happen. We never set it up though because there were simply too many other red flags. I think the support people were nice and good intentioned. I just think the product is not stable and needs some thought put into it. I have screenshots, videos, and chat transcripts that I'm happy to share with anyone who wants to know more about my experience. I tried to get a refund, but they let me know that they don't that. They did offer me a free month, but what use is a free month of something that doesn't solve your problem. So, they took me for $800. The software costs $3,200/year, at least that was the "deal" I got. I'm hoping anyone considering this product will read this and take my experience into consideration. Again, I think it's a great idea. Execution is very lacking.

Pros:

I liked the idea. Who wouldn't want one tool that combines all your marketing platforms and allows you produce beautiful reporting. That may be the brand promise. Unfortunately, it just doesn't deliver... unless your reporting needs amount to the stock reports you could get from any native platform.

Cons:

Bug, bugs, bugs. On day one, the date selector did not work. I have no idea how many customers they had, but I'm the one who brought it to their attention. They didn't know their date selector didn't work. Support had to provide a "work around" whereby I would need to select not the dates I wanted in order to get the dates I wanted. Then, that took a few days to fix. I shouldn't need to explain that a very basic feature. But, that was just the beginning. Over about a week of trying to use this software, I was hit with what I would describe as more bugs along with many things that were either completely counterintuitive from a UI perspective or just misrepresentations of functionality from the sales process. For instance, they claim to integrate with Google Sheets. They even have documentation on how to do it. All I needed to do was simply display a simple Google Sheet. Not possible. They had to get a developer involved and more or less trick the system into just displaying a simple sheet. No calculations. Nothing fancy. Just values in cells that could not be displayed without a team of people working on it. Hopefully, they're going to either change the product, fix the documentation, or just remove Google Sheets as one of their supported integrations. Often times, while using the product, I would "save" something only to have it not save. I saved a report to test, generated a link, and the link showed an old version of the report prior to the save.

Ellen
Associate in Australia
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Whatagraph is fantastic.

4.0 5 years ago

Pros:

I like that you can include a number of different platforms in the one report. Our clients find this very easy to read. I also like the fact that we can customise it however we want.

Cons:

The modules can be a bit fiddly. It would be good if while you're dragging and dropping, the existing modules can shift around based on where your mouse is. Kind of like when you move apps around on your phone.

Whatagraph Response

5 years ago

Thanks for your feedback, Ellen! Passed it on to our product development team so they could take a closer look at the drag&drop feature.

Brent
Director of Operations in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Robust Reporting Tool

5.0 5 years ago

Comments: The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Pros:

Really easy to connect data sources within the tool. The library of report templates has been helpful.

Cons:

Occasionally the data sources get disconnected. So you have to reconnect them.

Whatagraph Response

5 years ago

Thanks so much, Brent! So happy you're enjoying the platform.