What Is Muck Rack?

Muck Racks Public Relations Management (PRM) platform enables PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact.

Thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation, and Penguin Random House, use Muck Rack to take their communications to the next level.

Who Uses Muck Rack?

Cloud-based solution for PR professionals that helps with data export, customizable pitches, search for journalists, reporting, alerts/notifications, database management and more.

Muck Rack Details

Muck Rack

Muck Rack Details

Muck Rack

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Muck Rack video

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Muck Rack deployment and support


  • Cloud, SaaS, Web-based


  • In Person
  • Live Online
  • Webinars
  • Documentation

Features of Muck Rack

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Article Author Database
  • Auto Update
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Clippings Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Digital Asset Management
  • Direct Mail Management
  • Distribution Management
  • Email Distribution
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Newsletter Management
  • Press Monitoring
  • Press Release Builder
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscription Management
  • Tagging
  • User Management
  • Visual Analytics
  • Widgets

View full list of Public Relations Software

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Reviews of Muck Rack

Read all 21 reviews

Average score

Ease of Use
Customer Service
Value for Money

Reviews by score


Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Christine J.
Christine J.
Associate Publicist; Crown, Hogarth, and Random House in US
Verified LinkedIn User
Publishing, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great for personalized pitches

5 3 years ago

Comments: Muck Rack is great for PR outreach and finding contacts outside of our usual pitching list. I've fostered relationships with media contacts using Muck Rack by referencing specific works or commenting on a subject that the contact cares about, which has resulted in more effective pitching than cold email blasts to an extensive list.


Muckrack makes it easy to create specific, tailored pitches to appropriate media contacts. It's so helpful that it's not just name, title, and contact info - it provides examples of recent journalism that writer has done, and specific beats that they focus on. This makes it easy to figure out how to pitch them from an angle that will resonate, and connect with media contacts on a personal level.


The UA could be simplified a little bit - looking at campaign searches can be a bit overwhelming when a bunch of less specific results show up.

Verified Reviewer
Vice President in US
Verified LinkedIn User
Marketing & Advertising, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Possibly a viable all-in-one alternative for media lists and coverage reporting

4 5 months ago

Comments: The process of evaluating and deploying Muck Rack is relatively easy. The problem arises when you realize that results and information output are maddeningly inconsistent.


The user interface is superb and very intuitive. Results are displayed in an aesthetically pleasing format. Eager, but friendly salespeople, unlike some of the competition. No hard sell; they really demonstrated that they wanted to earn our business.


First and foremost, it's an all or nothing proposition. You can't buy access on an a la carte basis. You either get everything or nothing. That's a huge turnoff. Muck Rack is inconsistent with its contact’s emails and especially phone numbers in comparison to the competition. There have been many instances where MR only provides the outlet’s news desk phone number while the main competitor's software is able to provide the contact’s direct number. MR also does not have very many hyperlocal media outlets while the competition does.

Ashley G.
CEO & Executive Publicist in US
Public Relations & Communications, Self Employed
Used the Software for: 1-5 months
Reviewer Source

One of the most highly recommended media-monitoring platforms that was a no-brainer decision!

5 4 weeks ago New


The best feature outside of the main selling points of Muck Rack is the quick updates they make to the contacts in a media list if there were bouncebacks or missing information. This is a big plus!


The only update I feel could be improved so far is ensuring that there is at least one contact found in every outlet that can be searched in the search criteria. I've come across a few podcasts located in the outlet's search criteria with no contact available.

Henry S.
Publisher in US
Online Media, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

Seriously inaccurate information on Muck Rack, and unresponsive 'customer service'

1 last year

Comments: No one answers the phone :(


Nothing. The information it conveys is inaccurate


I publish a popular hyperlocal news website called WEHOville.com. When one does a Google search, MuckRack pops up with stories from WEHOville that lists those who post comments on the stories as their authors. I have complained about this before and it still happens. DO NOT TRUST MUCK RACK!

Adam D.
Digital Marketing Coordinator in US
Medical Devices, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Great way to find relevant media outlets

5 2 years ago

Comments: Muck Rack has made it much easier for me to find journalists that cover topics relevant to the products my business offers. I now spend less time searching for the right press contacts and I upset less people because I'm not pitching them stories they have no interest in.


Muck Rack makes it much easier to find journalists based off what they cover and what their interests are. It's an easy way to save time and make sure your pitches are reaching the right people.


There is nothing I dislike about Much Rack. It is a great software tool for marketing and PR professionals.