---
description: Discover the benefits and disadvantages of Yotpo.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Yotpo Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Yotpo](/software/144389/yotpo)

# Yotpo

Canonical: https://www.capterra.co.uk/software/144389/yotpo

Page: 1 / 16\
Next: [Next page](https://www.capterra.co.uk/software/144389/yotpo?page=2)

> Yotpo is software that helps brands collect reviews, ratings, and photos to boost trust and drive sales on online stores.
> 
> Verdict: Rated **4.5/5** by 375 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Yotpo?

eCommerce brands, online retailers, digital marketers, customer experience managers, and brand growth strategists.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 375 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Yotpo
- **Location**: Tel Aviv, Israel
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Flat Rate
- **Pricing Details**: Pro - $368/per month for up to 500 monthly orders&#10;Premium - $941/per month for up to 1000 monthly orders&#10;Enterprise - Contact Yotpo for pricing details
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish
- **Available Countries**: Australia, Belgium, Brazil, Canada, Denmark, Finland, Germany, Ireland, Israel, Japan, Mexico, Netherlands, New Zealand, Norway, Sweden, Switzerland, United Kingdom, United States

## Features

- Activity Dashboard
- Brand Guidelines
- Campaign Management
- Commenting/Notes
- Communication Management
- Content Management
- Conversion Tracking
- Customer History
- Customer Segmentation
- Customisable Branding
- Dashboard
- Data Visualisation
- Digital Asset Management
- Email Marketing
- Engagement Tracking
- Feedback Management
- Loyalty Cards
- Loyalty Program
- Moderation
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Negative Feedback Management
- Performance Metrics
- Publish Scheduling
- ROI Tracking
- Ratings/Reviews
- Reporting/Analytics
- Response Management
- Review Monitoring
- Review Notification
- Review Request
- Rewards Management
- SEO Management
- Sentiment Analysis
- Social Media Integration
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- Visual Analytics

## Integrations (52 total)

- AdRoll
- Adobe Commerce
- Amasty
- Antavo
- Athos Commerce
- Bazaarvoice
- Beeketing
- BigCommerce
- Cohley
- Cordial
- DataGrail
- Emarsys
- Fomo
- Fresh Relevance
- Glew

... and 37 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software)

## Related Categories

- [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software)
- [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software)
- [Reputation Management Software](https://www.capterra.co.uk/directory/30750/reputation-management/software)
- [Review Management Software](https://www.capterra.co.uk/directory/31024/review-management/software)
- [UGC Platform](https://www.capterra.co.uk/directory/34501/ugc-platform/software)

## Alternatives

1. [Trustpilot](https://www.capterra.co.uk/software/169618/trustpilot) — 4.5/5 (1202 reviews)
2. [TrueReview](https://www.capterra.co.uk/software/210085/truereview) — 5.0/5 (150 reviews)
3. [Birdeye](https://www.capterra.co.uk/software/152997/birdeye) — 4.7/5 (702 reviews)
4. [NiceJob](https://www.capterra.co.uk/software/142037/nicejob) — 4.9/5 (202 reviews)
5. [Okendo](https://www.capterra.co.uk/software/176189/okendo) — 4.9/5 (223 reviews)

## Reviews

### "Only worthwhile in conjunction with Shopify" — 3.0/5

> **Suzanne** | *30 May 2025* | Retail | Recommendation rating: 4.0/10
> 
> **Pros**: Easy to set up (particularly if integrated with Shopify)&#10;Good availability of customer support (though the actual support was a bit hit and miss)&#10;Good core functionality
> 
> **Cons**: Basic editor for on-site pop-ups&#10;Limited reporting functionality&#10;Awkward to integrate with e-commerce platforms which aren't Shopify&#10;Can't generate test emails populated with dynamic data - have to put through a live order instead to see the whole journey
> 
> We integrated with a custom e-commerce and website platform which had its challenges. We also had issues with international markets as some of the copy which appears on site is hard coded in English. However, after lots more back and forth than expected we were able to get the refer a friend scheme live.

-----

### "Fantastic\! Would highly recommend" — 5.0/5

> **Xavier** | *22 October 2024* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Yotpo makes full stack marketing 100% easier - The email functionality is my favourite part.
> 
> **Cons**: Nothing really - It's a fantastic tool that should be used by all brands\!

-----

### "works really well to reward repeat customers and drive customer loyalty" — 5.0/5

> **Owen** | *8 November 2024* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Excellent integration with our Shopify ecommerce store, works really well to reward repeat customers and drive customer loyalty automatically
> 
> **Cons**: sometimes customers don't like extra emails from the service

-----

### "Very easy and affordable" — 5.0/5

> **Stacey** | *8 March 2026* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Very easy to use. Just read reviews that customer make and make a comment as a response. Also, good flexibility with options.
> 
> **Cons**: To opt out of having a review go live you have to log into the website, you can't just select that from the emails they send.
> 
> Great experience. Easy to use. Works quickly. Affordable. Also, it's nice that you can adjust the number of orders you'd like to have reviewed which helps with seasonality.

-----

### "Happy Until the Sunsetting" — 4.0/5

> **Kyle** | *16 February 2026* | Health, Wellness & Fitness | Recommendation rating: 7.0/10
> 
> **Pros**: Yotpo was very easy to implement and I liked that it integrated with the rest of my marketing stack. It was also very affordable for the size of the company we were at the time.
> 
> **Cons**: Soon after I integrated most of my marketing stack over to Yotpo, they started sunsetting things. First, it was subscriptions, then email/SMS. I started using Yotpo because it was an all-in-one, and this ended up forcing me to leave to find a better solution for all of the above.
> 
> I had a really great experience with Yotpo in the beginning. Their integration was easy and the analytics were great.

-----

Page: 1 / 16\
Next: [Next page](https://www.capterra.co.uk/software/144389/yotpo?page=2)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/144389/yotpo)

## This page is available in the following languages

| Locale | URL |
| da | <https://www.capterra.dk/software/144389/yotpo> |
| de | <https://www.capterra.com.de/software/144389/yotpo> |
| de-AT | <https://www.capterra.at/software/144389/yotpo> |
| de-CH | <https://www.capterra.ch/software/144389/yotpo> |
| en | <https://www.capterra.com/p/144389/Yotpo/> |
| en-AE | <https://www.capterra.ae/software/144389/yotpo> |
| en-AU | <https://www.capterra.com.au/software/144389/yotpo> |
| en-CA | <https://www.capterra.ca/software/144389/yotpo> |
| en-GB | <https://www.capterra.co.uk/software/144389/yotpo> |
| en-IE | <https://www.capterra.ie/software/144389/yotpo> |
| en-IL | <https://www.capterra.co.il/software/144389/yotpo> |
| en-IN | <https://www.capterra.in/software/144389/yotpo> |
| en-NZ | <https://www.capterra.co.nz/software/144389/yotpo> |
| en-SG | <https://www.capterra.com.sg/software/144389/yotpo> |
| en-ZA | <https://www.capterra.co.za/software/144389/yotpo> |
| es | <https://www.capterra.es/software/144389/yotpo> |
| es-AR | <https://www.capterra.com.ar/software/144389/yotpo> |
| es-CL | <https://www.capterra.cl/software/144389/yotpo> |
| es-CO | <https://www.capterra.co/software/144389/yotpo> |
| es-CR | <https://www.capterra.co.cr/software/144389/yotpo> |
| es-DO | <https://www.capterra.do/software/144389/yotpo> |
| es-EC | <https://www.capterra.ec/software/144389/yotpo> |
| es-MX | <https://www.capterra.mx/software/144389/yotpo> |
| es-PA | <https://www.capterra.com.pa/software/144389/yotpo> |
| es-PE | <https://www.capterra.pe/software/144389/yotpo> |
| fr | <https://www.capterra.fr/software/144389/yotpo> |
| fr-BE | <https://fr.capterra.be/software/144389/yotpo> |
| fr-CA | <https://fr.capterra.ca/software/144389/yotpo> |
| fr-LU | <https://www.capterra.lu/software/144389/yotpo> |
| it | <https://www.capterra.it/software/144389/yotpo> |
| ja | <https://www.capterra.jp/software/144389/yotpo> |
| nl | <https://www.capterra.nl/software/144389/yotpo> |
| nl-BE | <https://www.capterra.be/software/144389/yotpo> |
| pt | <https://www.capterra.com.br/software/144389/yotpo> |
| pt-PT | <https://www.capterra.pt/software/144389/yotpo> |
| sv | <https://www.capterra.se/software/144389/yotpo> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Yotpo","description":"Yotpo is a user-generated content platform that helps online brands leverage customer reviews, ratings, and photos to build trust and boost sales. It enables businesses to collect and strategically use content throughout the buyer journey. The platform features an in-mail review form with high response rates and AI-optimized requests to gather quality feedback.\n\nYotpo allows brands to showcase social proof at key conversion points to increase on-site conversions. Its SEO capabilities improve search visibility, drive traffic, and enhance click-through rates. Seamlessly integrating with ecommerce platforms, Yotpo simplifies incorporation into marketing stacks. It offers tools to collect, manage, and respond to user-generated content from one interface, strengthening brand presence and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/37e81702-8a05-4dd0-9eb3-978fe81669a2.png","url":"https://www.capterra.co.uk/software/144389/yotpo","@id":"https://www.capterra.co.uk/software/144389/yotpo#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":375},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"@id":"https://www.capterra.co.uk/software/144389/yotpo#faqs","@type":"FAQPage","mainEntity":[{"name":"What is Yotpo?","@type":"Question","acceptedAnswer":{"text":"Yotpo is a user-generated content platform that helps online brands leverage customer reviews, ratings, and photos to build trust and boost sales. It enables businesses to collect and strategically use content throughout the buyer journey. The platform features an in-mail review form with high response rates and AI-optimized requests to gather quality feedback.Yotpo allows brands to showcase social proof at key conversion points to increase on-site conversions. Its SEO capabilities improve search visibility, drive traffic, and enhance click-through rates. Seamlessly integrating with ecommerce platforms, Yotpo simplifies incorporation into marketing stacks. It offers tools to collect, manage, and respond to user-generated content from one interface, strengthening brand presence and customer experience.","@type":"Answer"}},{"name":"Who Uses Yotpo?","@type":"Question","acceptedAnswer":{"text":"eCommerce brands, online retailers, digital marketers, customer experience managers, and brand growth strategists.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/144389/yotpo#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"Yotpo","position":3,"item":"/software/144389/yotpo","@type":"ListItem"}]}]}
</script>
