17 years helping British businesses
choose better software

What is Yotpo?

Yotpo allows brands to build customized rewards and referral programs that engage existing customers and reach new ones.
Yotpo helps you increase CLTV by rewarding your most loyal customer for the actions that have the most impact on your business with a variety of customizable campaign programs. With Yotpo you can easily and quickly launch a fully customized loyalty program, with absolutely no dev required.

Who Uses Yotpo?

Yotpo helps more than 30,000 brands like Princess Polly, Rothy’s, Moroccanoil, and Steve Madden build stronger customer relationships that drive long-term retention.

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Reviews of Yotpo

Average score

Overall
4.6
Ease of Use
4.4
Customer Service
4.5
Features
4.4
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Manjulika
Manjulika
Equity Trader in India
Verified LinkedIn User
Investment Banking, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Yotpo : Make your product reviewed and get true analysis.

5.0 2 years ago

Comments: One of the things that really sets Yotpo apart is their commitment to staying up-to-date with the latest trends and technologies. They regularly update their product, so you can be confident that you're always using the most cutting-edge tools available.

Pros:

Yotpo is a standout review app that truly takes things to the next level. With a wide range of features designed to support both onsite and offsite strategies, it's clear that this product is built with the needs of businesses in mind.

Cons:

Be aware of the fake reviews, you can understand them very easily.

Patrick
Patrick
ecommerce administrator in US
Verified LinkedIn User
Food & Beverages, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

a great solution for onsite and integration with PPC Shopping ads

5.0 2 years ago

Comments: We were happy with a previous reviews solution until we couldn't integrate with Google shopping ads but then discovered so many more options

Pros:

works great, clean interface, integration with other software and services

Cons:

A lot of options to scroll through and pricy compared to previous solution

Yotpo Response

2 years ago

Thank you so much for your feedback. If you'd like to learn more about pricing and packaging, please reach out to our customer support team.

Mats
Owner in Sweden
Consumer Goods, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Not suitable for small business owners

2.0 3 years ago

Pros:

It's easy to use and doesn't need much hands-on.

Cons:

Most of its feature are locked between different tiers, a weird business model for a modern SaaS platform. The main reason for writing this review is that they lure you as a user, to select higher tiers to be able to use these functions and/or features. For example, the plan I picked include coupons functionality. Its use include to send out coupons to customers in order to get them to review products and give them a rebate if they do so. Something I thought was great. However, the one feature I wanted to use with coupons was locked behind a different plan (tier). Something which was not indicated on their comparison. I signed up, only to realize this. I asked for a refund and Yotpo decided that I was not eligible for a refund due to that this information was listed on a whole different page? How is that a valid reason? Include such information in the comparison list. There's nothing that indicates that the feature listed can be behind a different paywall. Another bad feature is the localization. For example; they capitalize every word even in languages that doesn't do that so the UX looks really weird in a language which is not English.

Yotpo Response

3 years ago

Thank you for taking the time to leave your feedback, we truly appreciate it. Please know that we hear and sympathize with your frustration about not being able to have access to some of those features. We always try to ensure a business is on their 'right fit' plan -- meaning how much they're paying should align with the services they're receiving and what their business needs to see success with Yotpo; however, we understand that it's not always possible. Please know that if you have any lingering questions about our plans, pricing or refund options - our support team is here to help. Feel free to contact us at any time with any questions.

Verified Reviewer
Verified LinkedIn User
Apparel & Fashion, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Tracking Reviews Made Easy!

4.0 last year

Comments: I've been pretty satisfied overall. Plus Yotpo has many other apps that intergrate well.

Pros:

This app is very functional for the proce. I've used some more expensive ones, but Yotpo does everything those do for less $$$. I like the simplicity of the platform and find the customer service extrememly helpful.

Cons:

I wish there was a way to custimize my reveiw emails a little more.

Jacki
Owner in US
Consumer Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Love the new widget upgrades!

5.0 last year

Pros:

I like the customization aspect. It flows nicely with our site and looks very natural. The new widgets are great! They made the customer images larger which looks really nice!

Cons:

I do wish it was a bit less expensive but I also feel it is worth it.

Katrina
Marketing Assistant in US
Building Materials, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Valuable for ECommerce

4.0 2 years ago

Comments: I've had an overall positive experience with Yotpo because is helps our customers see past product reviews and project images.

Pros:

I like that we are able to show our future customers products they are looking for, as well as display honest, customer feedback. This adds to the overall shopping experience.

Cons:

There are some technical issues that I have not been able to do or figure out over the years. Even with development help, we still run into issues occasionally.

Yotpo Response

2 years ago

Thanks so much for sharing your feedback — we're happy to hear that you're enjoying Yotpo Reviews. If you ever have questions about specific functionality or features, we encourage you to reach out to our support team for assistance.

Liliane
Commercial assistant in Burkina Faso
Mechanical or Industrial Engineering, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Yotpo review

5.0 last year

Pros:

Yotpo is very easy to use and install, its features are very interesting and its user interface is excellent.

Cons:

No drawbacks, but I'd have liked it to be cheaper in terms of price

Julie
Ceo in Australia
Apparel & Fashion, Self Employed
Used the Software for: 2+ years
Reviewer Source

Ease of use

5.0 2 years ago

Comments: Gaining Customer trust through reviews have been my main reason for using Yotpo, my overall experience has been wonderful.

Pros:

The integration and use of Yotpo has been impactful for my small Business and extremely easy to use. I would recommend anyone to use Yotpo to gain customer reviews and confidence in products.

Cons:

I would like to export my reviews from Yotpo to Google but I have been having trouble doing so, An easier export would be desirable but not sure if at all possible.

Yotpo Response

2 years ago

Thank you so much for leaving a review — we're so happy to learn that you're enjoying Yotpo Reviews! We also encourage you to reach out to our support team so that we can get a better understanding of how you'd like you export your reviews.

Dal
President in Canada
Cosmetics, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Yotpo Does Its Job

4.0 2 years ago

Comments: I highly recommend you add the app and give it a try. Works well for product reviews and ratings.

Pros:

Its likely the best review widget available particularly for Shopify. Many different plans are available and the functionailty is superior to other competitors. Support is second to none.

Cons:

There is nothing to not like to be honest.

Yotpo Response

2 years ago

Thank you so much for taking the time to leave a review — we're happy to hear that you're enjoying our Reviews product!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

You get what you pay for

5.0 last year

Comments: No complaints!

Pros:

It's probably the most full featured solution available. I had a client that used Yotpo on BigCommmerce and loved it, but wasn't thrilled about the price. He tried several other programs such as Stamped.io and nothing really compared to Yotpo. In the end, he went back to Yotpo because it's worth the price tag.

Cons:

It can be quite pricey for larger retailers.

Tahquetta
T-Shirt Designer in US
Retail, Self Employed
Used the Software for: 2+ years
Reviewer Source

Seamless & Satisfied

5.0 2 years ago

Pros:

The best feature about Yotpo is it's seamless features that are simply easy to use. They are perfect for beginning users as well as advanced features. Automation features are key with any business owners, but especially with small business owners where the main person wears many hats.

Cons:

Nothing that I can think of at this time. All features are A+

Yotpo Response

2 years ago

Thank you so much for leaving a review. We're so happy to hear that our product is so easy and seamless to use!

Markeisha
Founder in US
Cosmetics, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Don't look any further!

5.0 2 years ago

Pros:

Running my cosmetic business requires that I show up as close as I can to the customer and SMS allows me to do that! I've used Yotpo for about 3 years and I have been recently loving the new improvements with campaign planning and templates!

Cons:

I have no feedback in this area, my needs are being met with this app!

Yotpo Response

2 years ago

Thank you so much for the positive review — we're so happy to hear that you're enjoying Yotpo SMSBump!

natalie
owner/founder in Canada
Health, Wellness & Fitness, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great service

5.0 2 years ago

Comments: very pleased

Pros:

it was easy to set up. it publishes automatically.

Cons:

I have not come across anything I do not like about it yet.

Yotpo Response

2 years ago

Thank you so much for taking the time to leave a review — we're so happy to learn that you're enjoying our products.

Aicel
Customer Experience Team Lead in Dominican Republic
Outsourcing/Offshoring, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Yotpo

5.0 2 years ago

Pros:

Yotpo was a huge help in making our loyalty program user-friendly and easy to understand or coach. Very customizable as well.

Cons:

No complaints! It has everything we needed in the moment.

Yotpo Response

2 years ago

We appreciate your positive feedback!

John
Co-Founder in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Yotpo has been essentual for our company

5.0 2 years ago

Comments: Customer service is amazing. They have gone onto our shopify site for us and any issues we have had.

Pros:

I love how easy it is for our company to use yotpo. It's not something that I need to think about daily because the system runs so smooth.

Cons:

It is a little pricey to be able to share reviews across platforms. We had to upgrade our package three fold to get this feature.

Yotpo Response

2 years ago

Thank you for taking the time to leave your feedback, we really appreciate it. We are constantly working on iterating our pricing/package options to make sure our customers are on their 'right fit' plan. If you have any questions about our pricing, plans, or features available to you, please feel free to reach out to our customer support at any time.

Seth
Marketing Manager in US
Sporting Goods, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Yotpo Provided Brand Credibility

5.0 5 years ago

Comments: Yotpo gave credibility to our brand. We were using a generic review solution previously. While we did have some reviews, we weren't collecting new reviews very quickly and the overall format of them didn't provide any sort of confidence to potential customers that they were legitimate reviews. Yotpo immediately improved our review collection rate and gave new potential customers that these were reviews from real golfers who had been using our product.

Pros:

The best thing about Yotpo is it works really well no matter how much time and attention I give it every day. It works best when I'm responding to reviews and using the social boost features to take advantage of all the great reviews that we're receiving. However, if I'm overwhelmed with other work, then I don't HAVE to log in and check things. Yotpo just works.

Cons:

It's not inexpensive, but it's definitely worth the money. I had to "go to bat" in order for our company to adopt this solution, but it didn't take long for everyone to see the value. And now there's no question that Yotpo provides a big boost to our brand, user experience, SEO, and advertising.

Yotpo Response

5 years ago

Hi Seth! Thank you for the glowing review! We're so happy that you're enjoying Yotpo and seeing the results. We're constantly working to improve our product and better serve our customers, so we really appreciate your feedback.

Joe
Owner in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Platform Overall

5.0 4 years ago

Comments: Overall, the platform has been pretty great. Our biggest gripe would be in the pricing. As a small business it is incredibly hard to have all of the important things (like a review platform) we need to be successful and also drive the kind of revenue we need to be sustainable. Every service costs money and it adds up quick. Most services are not small business focused as they get a lot more money from enterprise packages, which is unfortunate us little guys. Yotpo does offer growth packages, but they ramp up in price really quickly.

Pros:

Reviews are incredibly important and Yotpo is a great platform to deliver them. They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit. Support has always been quick and helpful. They are a Google reviews partner, which is important to us.

Cons:

The interface could be easier to navigate. The price is pretty high, but going cheaper means you may not get a platform that people know and trust.

Yotpo Response

4 years ago

Thank you for leaving a review. We're so happy to hear you're satisfied with Yotpo and the results you've been seeing. We are constantly iterating our pricing/plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. Please feel free to contact us if you have any questions regarding the plan you're on or the other plans we offer.

Grant
Manager of Influencer Marketing and Content in US
Automotive, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Good Software, Poor Communication and Help

4.0 2 years ago

Comments: Yotpo offers a solid product for Loyalty Programs and Referral Programs, but if you don't have a dedicated team to figure out implementation, this can be a real arduous process to set up. Also, the customer support/reps are not knowledgeable.

Pros:

The software is a great product. It functions well and we haven't had many issues with it. Implementation was difficult because their backend support to help walk us through the process seemed like he was overwhelmed with work. He knew the product really well and was helpful, but you could tell he was really stretched thin. It took us almost 3 times longer to get setup than anticipated, which was unfortunate.

Cons:

Getting help from our customer reps has been a really negative experience. It feels like they don't want to help and/or are unable to help. Every question we have ends with a, "I'll look into that..." and then we never hear anything back.

Yotpo Response

2 years ago

Thank you so much for sharing your thoughts with us - we really appreciate it. In order to provide our customers with the best service, our support team works 24/7 globally, so we're sorry to hear you've encountered some difficulty. Please reach out to us if you're still experiencing issues - we're more than happy to help and want to ensure that any concerns you may have are addressed.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Dishonesty can do damage to your business

1.0 5 years ago

Comments: If you want customers to trust you, I would recommend you stay away from using Yotpo.

Pros:

Yotpo does not offer any major benefits. You can invite more people to view your account, but that’s a standard feature.

Cons:

The biggest downfall of this software is that you can choose to not publish negative reviews. While that may be seen as a benefit for businesses, it removes all credibility and will damage your reputation.

Yotpo Response

5 years ago

Thank you so much for taking the time to leave a review, we appreciate your feedback and understand that Yotpo wasn't the right fit for you. As far as benefits, we offer reviews, rewards & referrals, visual galleries, and additional benefits to support businesses as they grow. Re review moderation, of course, we do offer this to our customers! We encourage our customers to publish all reviews but offer moderation should there be inappropriate language, illegibility, and so on. Yotpo was founded to help customers better understand what they're purchasing before they purchase it - through our reviews, brands have been able to learn & adjust based on customer feedback, and end customers have been able to provide that feedback and learn about whether or not a brand or product will be right for them. We encourage all customers (potential or current) to peruse our case studies, reviews, and resources to understand if Yotpo is the right fit for them too. Thank you again for your feedback.

Travis
Travis
Ecommerce Consultant in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Delivers reviews, easy to use!

5.0 7 years ago

Comments: It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros:

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons:

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Lauren
Co-Founder in US
Consumer Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool for growing and managing reviews

5.0 3 years ago

Comments: Our overall experience using Yotpo has been great. It has helped us to engage our customers, collect nearly 500 reviews, and showcase them to help drive future purchases.

Pros:

The Yotpo platform is easy to use, and makes collecting and managing reviews pretty seamless. I also love how our Yotpo account manager makes improvement suggestions, and offers to implement them on our behalf. The support team at Yotpo is also very helpful, especially for a SMB like ours that doesn't always have a developer available to make a change. They are quick to reply and incredibly helpful in implementing changes.

Cons:

I wish it were easier to customize aesthetic without requiring developer or support assistance.

Yotpo Response

3 years ago

Thank you for taking the time to leave a review. We're thrilled to hear that you're already seeing the positive impact of Yotpo on your site.

Corie
Corie
Brand Manager in US
Retail, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

User-Generated Content Made Simple with Yotpo!

5.0 8 years ago

Comments: The Yotpo integration with Shopify greatly improved conversion on my company's product pages. Not only did our reviews show the popularity of our products, but many customers wrote detailed stories of how they connected deeply to their product. This added another dimension to the product page! Through Yotpo, we were also able to search through all of the reviews and add our favorites to landing pages, post-sale emails and social media posts. This user-generated content built trust with our customers and enabled us to show off how relational our company was! The platform is easy to use and the appearance can be modified to fit seamlessly with your website theme. Automated and customizable emails make it easy to gather reviews for your website, and you can choose which ones are displayed on your website. Simple - and worth every dollar!

Pros:

Simplicity in integration with Shopify. Customizable design on the website. Improves conversions on the product page. Great to publish reviews directly to Twitter & Facebook or turn into paid ad content.

Cons:

The search function within the back end is faulty sometimes.

Alex
Owner in Australia
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

YOTPO for a small Clothing retailer

4.0 2 years ago

Comments: YOTPO really helps build customer trust for my store and thus aids conversion rate. The carousel in particular is very visual and easy for users to quickly view, with comments and pics

Pros:

Very visual and easy to implement with my Shopify store. You can customise to match branding when you pay a higher monthly fee. Review emails are easy to set up. Review carousel is very visual and looks good on website.

Cons:

Certain features add to the monthly cost. Javascript can slow down website, so i have experimented as to where to display certain features on the page.

Yotpo Response

2 years ago

Thanks for leaving a review, we appreciate your feedback.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Yotpo - An amazing review platform that you really should check out

5.0 6 years ago

Pros:

We have been using these guys since they started.. so got real lucky on the pricing. It has really helped our customers have trust in our company due to seeing 'real' customer reviews of our services and products.

Cons:

Only con to be honest.. is they have added features but as we had there original top package at a silly cheap price we are not allowed the new feature unless we change to the new plans. It's a fair point as the price far outweighs the features.

Meghan
Digital Marketing Manager in US
Food & Beverages, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great integration with Shopify

5.0 4 years ago

Pros:

We recently switched over our ecommerce to Shopify and with it added Yotpo to our integrations to collect reviews. I love the automation and the ease of set-up for basic review collection (and that we were able to send an initial manual-request to previous customers) as well as the straight-forward dashboard for review moderation.

Cons:

It is rather frustrating how many of the features are blocked behind certain tiers and payment levels -- have sometimes run into something I thought we'd be able to use (like integration with Klaviyo or Q&A) that are not available to us unless we spring for a higher payment level -- and given our order volume right now it isn't an upgrade that makes sense at this time. I also wish more customer service was available at the lower tiers - the chat box has only been moderately helpful when I've utilized it for troubleshooting.

Yotpo Response

4 years ago

Thank you for taking the time to leave this review. Please know that we take your feedback very seriously. We are constantly iterating our pricing and plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. We apologize for the delayed response from customer service. Please do not hesitate to get in touch again if you are encountering any difficulties and we'll do our best to support you.