17 years helping British businesses
choose better software

What is Yotpo?

Yotpo allows brands to build customized rewards and referral programs that engage existing customers and reach new ones.
Yotpo helps you increase CLTV by rewarding your most loyal customer for the actions that have the most impact on your business with a variety of customizable campaign programs. With Yotpo you can easily and quickly launch a fully customized loyalty program, with absolutely no dev required.

Who Uses Yotpo?

Yotpo helps more than 30,000 brands like Princess Polly, Rothy’s, Moroccanoil, and Steve Madden build stronger customer relationships that drive long-term retention.

Yotpo Software - Yotpo reviews
Yotpo Software - Yotpo social push
Yotpo Software - Yotpo Google Seller Ratings
Yotpo Software - Yotpo create campaigns

Not sure about Yotpo? Compare with a popular alternative

Yotpo

Yotpo

4.6 (359)
US$29.00
month
Free version
Free trial
68
58
4.4 (359)
4.0 (359)
4.5 (359)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
No pricing found
Free version
Free trial
35
23
3.7 (7)
3.7 (7)
3.9 (7)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Yotpo

PowerReviews
Top rated features
Campaign Management
Dashboard
Ratings/Reviews
Smile.io
Top rated features
Loyalty Program
Referral Tracking
Third-Party Integrations
REVIEWS.io
Top rated features
Review Badge Management
Review Monitoring
Review Request
Shopify
Top rated features
Mobile Access
Order Management
Shopping Cart
Lipscore
Top rated features
Ratings/Reviews
Review Notification
Review Request
Okendo
Top rated features
Negative Feedback Management
Review Monitoring
Review Request
Friendbuy
Top rated features
Referral Tracking
Rewards Management
TwineSocial
Top rated features
No features have been rated by reviewers for this product.
LoyaltyLion
Top rated features
No features have been rated by reviewers for this product.

Reviews of Yotpo

Average score

Overall
4.6
Ease of Use
4.4
Customer Service
4.5
Features
4.4
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Patrick
Patrick
ecommerce administrator in US
Verified LinkedIn User
Food & Beverages, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

a great solution for onsite and integration with PPC Shopping ads

5.0 2 years ago

Comments: We were happy with a previous reviews solution until we couldn't integrate with Google shopping ads but then discovered so many more options

Pros:

works great, clean interface, integration with other software and services

Cons:

A lot of options to scroll through and pricy compared to previous solution

Yotpo Response

2 years ago

Thank you so much for your feedback. If you'd like to learn more about pricing and packaging, please reach out to our customer support team.

Jo-Ann
Owner in UK
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great tool for SME's to manage website reviews

5.0 10 months ago

Comments: I love this review app. I have used others and this one is better and cheaper than those I've tried. It's so easy to set it all up and massively important for social proof.

Pros:

So easy to set up automations with Shopify so that each time a customer makes a pruchase they are automatically sent a review request after a certain period

Cons:

Can be a bit slow, and the inability to import reviews from other marketplaces and websites (i.e. Etsy, Google, Amazon, Trustpilot) automatically makes it a slow manual process - through which you can only upload product (not site) reviews.

Stephanie
VP of Marketing in US
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Yotpo is the best!

5.0 last month New

Comments: We've worked with Yotpo for 10 years and are very happy with their services!

Pros:

We love the ease of collecting reviews, as well as their shoppable UGC and SMS solutions.

Cons:

We've had a few small logistics issues comes up on the Yotpo visual side, although we have collected quite a lot of images over the years which could have contibuted.

Albin
Back Office Agent in Sweden
Internet, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Feels quite basic, but lacks functionallity

3.0 5 years ago

Comments: We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.

Pros:

A lot of automatic features, and the software takes care of most things.

Cons:

1. In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it. It's very easy to accidentally press the button and then an e-mail is sent to hundreds of customers saying our company needs help answering the question. When this happens, we get a lot of angry e-mails from customers asking what we are doing and telling us how incompetent we are. Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued. 2. There were two of us working in Yotpo, and it was a bit problematic. During the summer there were six of us, and we had to come up with our own solutions to prevent two or three of us not to answer the same reviews, or four of us trying to find the answer to the same question. There is no way to see what questions your colleagues are working with, and no way to make notes on a question or review. We usually spend an hour every day copying all the questions to a separate online document, and all the reviews (with rating, user e-mail address, and order number) to another document to be able to handle it.

Yotpo Response

4 years ago

Thank you for taking the time to leave this review. Firstly, we'd like to apologize for any inconvenience, we absolutely understand your frustration. We are constantly working on improving our product, and your feedback is incredibly valuable to our process. Please know that our support team is at your disposal and are ready to help you with any issues you might be experiencing. Again, we'd like to thank you for sharing your feedback with us, it is a critical part of our ongoing efforts to improve.

Jarah
holistic nutritionist in US
Alternative Medicine, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

It is Worth it

5.0 3 months ago

Pros:

very easy to use, customizable, the analytics are easy to read and track . Services are affordable

Cons:

I don't have any cons from using the Yotpo app