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Quid
Quid Overview:
What is Quid?
Consumer and market intelligence platform that helps businesses manage campaigns, product development, brand crisis, and more.
Who Uses Quid?
Designed for midsize to large businesses, a social media analytics solution that helps analyze campaign performances, monitor brand mentions, conduct sentiment analysis, and more.
Where can Quid be deployed?
Cloud-based
On-premise
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Overall rating
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Based on 43 reviews
Reviews sentiment
Positive
93%
Neutral
7%
Negative
0%
Starting Price
US$23,000.00
Per User, Per Month
Free trial
About the vendor
- NetBase Quid
- Founded in 2004
Quid support
- Phone Support
- 24/7 (Live rep)
- Chat
Countries available
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Brazil, Japan, Mexico, United Kingdom, United States
Languages
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Chinese, English, French, German, Japanese
Languages
Languages that the product is available in.
- Chinese
- English
- French
- German
- Japanese
- Portuguese
- Spanish
- Traditional Chinese
Features of Quid
Other great alternatives to Quid
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Top rated features
Keyword Rank Tracking
SEO Management
Top rated features
Reporting & Statistics
Social Listening
Top rated features
Post Scheduling
Reporting/Analytics
Top rated features
Content Management
Multi-Account Management
Top rated features
Multi-Account Management
Social Media Integration
Top rated features
Automated Publishing
Reporting/Analytics
Top rated features
Automated Publishing
Social Media Monitoring
Top rated features
Content Management
Reporting/Analytics
Top rated features
Due Date Tracking
Order Fulfillment
Capterra verified reviews for Quid
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Overall rating
Based on 43 reviews
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Christin
Research Analyst in US
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
"Netbase reigns supreme"
12 February 2019
Pros:
I loved the capabilities to easily navigate the platform without being a boolean pro. Their Audience 3D tool is also amazing for segmentation (but a bit costly)
Cons:
Only 2 years worth of data is available which can be a bummer if you are doing a deep dive.
Reviewer Source
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Sujata
Associate Professor in India
Computer Software, 201–500 Employees
Used the Software for: Free Trial
"NetBase Quid"
2 March 2023
NetBase Quid was used to solve business problems related to customer experience management, reputation management, marketing effectiveness, and competitive intelligence. Benefits reported by using NetBase Quid include improved customer satisfaction, better brand reputation management and more effective marketing strategies.
Pros:
The benefits of NetBase Quid include sophisticated AI-powered analytics, real-time monitoring, extensive coverage of multiple languages and nations, customizable dashboards, and competitive benchmarking capabilities. Businesses can use these features to gain meaningful insights into customer sentiment, react quickly to customer inquiries, build personalized views of social media data, and compare their social media performance to competitors.
Cons:
The drawbacks of NetBase Quid include its high cost, steep learning curve, limited data exports, limited integration options with third-party apps, and inconsistent data accuracy, particularly in sentiment analysis.
Reviewer Source
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jobin
VP in US
Used the Software for: 6-12 months
"Great tool, good price."
8 March 2018
Pros:
There's is so much you can do and so much you can analze. You can soft by perople, where they live and who they are. Being able to break things down this way is a huge plus.
Cons:
Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs. A lot of time, the topics can be this dificult. Customer service has been really helpful but it's hard to get a hold of them.
Reviewer Source
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Marshall
Senior Data Strategist in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
"Powerful tool in the right hands (requires training on boolean querys)"
12 July 2023
Overall I would HIGHLY recommend NetBase for any company who wants to get a pulse on their social listening. Though it might take a bit to learn it, if you have a competent team and time to look thru the posts, it's one of if not the best option.
Pros:
By far the BEST thing about NetBase is how many mentions they get and how much they provide. After any user learns how to use proper boolean, they can get an ENORMOUS amount of data at their fingertips. So much, that I feel like it's one of the best tools for not just social listening, but also reporting – as their sample sizes are much larger than their competitors. Another reason why this is so important, is because while with other platforms, I might still need to do some manual searching via things like Twitter Advanced Search, with NetBase you never actually have to leave the platform.
Cons:
NetBase is the most powerful in terms of total number of data points pulled and gives more than just a small sample/snapshot. However, NetBase's scraper misses a lot of posts from key platforms such as IG and TikTok. In addition, they're fairly bare bones in regards to other features such as emotion (not just sentiment), bucketing themes (without having Quid as an add-on), and they have a limited time range whereas some other platforms allow you to look beyond 10 years within their tool.
Reviewer Source
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Dana
Sr. Digital Analyst in US
Used the Software for: Not provided
"NetBase is a very powerful platform"
8 April 2016
NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical).
Pros:
Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs. Cons: I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.
Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs. Cons: I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.
Reviewer Source
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