--- description: Discover the benefits and disadvantages of Aha!. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Aha! Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Product Roadmap Software](/directory/30864/product-roadmap/software) > [Aha\!](/software/144020/aha) # Aha\! Canonical: https://www.capterra.co.uk/software/144020/aha Page: 1 / 24\ Next: [Next page](https://www.capterra.co.uk/software/144020/aha?page=2) > Aha\! is product development software that streamlines workflow from strategy to delivery with tools and AI assistance. > > Verdict: Rated **4.7/5** by 560 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Aha\!? Aha\! is used by product managers, product operations, program managers, project managers, IT departments, engineering teams, marketing departments, UX designers, and business strategists. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 560 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Aha\! Labs - **Location**: Menlo Park, US - **Founded**: 2014 ## Commercial Context - **Starting Price**: US$59.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Aha\! offers a range of pricing plans tailored to different aspects of product management, providing features suited to various needs in the product development process. The most comprehensive offering is Aha\! Roadmaps, beginning at $59 per user per month. This includes Aha\! Ideas Essentials, Aha\! Whiteboards Essentials, and Aha\! Knowledge Essentials. There are additional options to upgrade your Aha\! Roadmaps account to include Aha\! Discovery, Aha\! Ideas Advanced, Aha\! Whiteboards Advanced, and Aha\! Knowledge Advanced. You can also add-on Aha\! Teamwork and Aha\! Develop users. Aha\! Discovery starts at $39 per user per month to manage customer interviews. Aha\! Ideas starts at $39 per user per month for a comprehensive idea management tool. Aha\! Whiteboards starts at $9 per user per month for a visual space for product innovation. Aha\! Knowledge starts at $18 per user per month providing an AI-powered product information hub. Aha\! Teamwork starts at $9 per user per month for a flexible project management tool. Aha\! Develop starts at $9 per user per month with an agile tool that links strategy to delivery. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, Germany, India, Israel, Netherlands, New Zealand, South Africa, United Kingdom, United States ## Features - Alerts/Notifications - Assignment Management - Brainstorming - Budgeting/Forecasting - Capacity Management - Catalog Management - Chat/Messaging - Collaboration Tools - Component Library - Content Management - Dashboard - Deadline Management - Diagramming - Digital Canvas - Document Capture - Document Storage - Drag & Drop - Feedback Management - File Sharing - Goal Management - Goal Setting/Tracking - Idea Ranking - Ideation - KPI Monitoring - Knowledge Base Management - Knowledge Management - Lifecycle Management - Meeting Notes - Mind Maps - No-Code - Notes Management - Process Modeling & Designing - Product Roadmapping - Progress Tracking - Project Management - Project Planning/Scheduling - Prototype Creation - Real-Time Updates - Resource Management - Search/Filter - Sketching and Annotation Tools - Sprint Planning - Strategic Planning - To-Do List - Usability Testing - User Management - Visual Workflow Management - Visualisation - Wireframe Creation - Workflow Management ... and 67 more features ## Integrations (42 total) - Abstract - Asana - Azure DevOps - Bitbucket - Box - Bugzilla - CircleCI - Confluence - Dropbox Business - Figma - FogBugz - GitHub - GitLab - Google Analytics 360 - Google Calendar ... and 27 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Product Roadmap Software](https://www.capterra.co.uk/directory/30864/product-roadmap/software) ## Related Categories - [Product Management Software](https://www.capterra.co.uk/directory/30865/product-management/software) - [Requirements Management Software](https://www.capterra.co.uk/directory/10018/requirements-management/software) - [Product Lifecycle Management Software](https://www.capterra.co.uk/directory/30009/product-lifecycle-management/software) - [ALM Software](https://www.capterra.co.uk/directory/30525/application-lifecycle-management/software) - [Business Plan Software](https://www.capterra.co.uk/directory/30860/business-plan/software) ## Alternatives 1. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15298 reviews) 2. [monday.com](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (5708 reviews) 3. [Asana](https://www.capterra.co.uk/software/120550/asana-pm) — 4.5/5 (13537 reviews) 4. [Confluence](https://www.capterra.co.uk/software/136446/confluence) — 4.5/5 (3656 reviews) 5. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (2879 reviews) ## Reviews ### "Aha\! A great Product Tool" — 4.0/5 > **Brian** | *3 October 2024* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: Really easy to get to grips with, with a lot of customisable elements. The idea link up is a great feature. > > **Cons**: There can be a learning curve, and the way in which you manage your portfolio, or view it, may need to change to fit into their model. > > Overall, ive used it in multiple different companies, and at different levels. It's a strong system which just works out of the box, the add ons can be frustrating as a lot of the functionality as part of workflow is additional. ----- ### "Powerful and flexible (tread with care)" — 4.0/5 > **Chris** | *24 July 2024* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: The best thing about this product is the huge flexibility resulting from the degree of customisation that is available. This is dangerous if mishandled, obviously, but in a company where processes are evolving, it has allowed me to accommodate all manner of requests and requirements. > > **Cons**: The UI can be a little inconsistent. Many features are paywalled; I'm constantly being upsold as if I'm on a freemium version. Some of the tools are a little unloved (text editing is clunky and unreliable, some presentation tools lack flexibility). And navigation isn't the smoothest. > > For all it's flaws, I love this product. It lets me do what I want, how I want (and I can be quite demanding). ----- ### "Good, but makes us look bad" — 4.0/5 > **Dominic** | *25 February 2025* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: Good APIs Amazing support team Integration with all the right tools > > **Cons**: Portal visibility restrictions behind the Ideas Advanced paywall stops the tool being considered valuable by our clients. They perceive Aha\! to be a low quality product and ask us if we would consider moving back to JIRA to manage their product Ideas. There's also the fact that users can share a view with unauthenticated users without realising they are doing that, with all the security concerns that brings. > > Overall experience is good but I think you have the wrong features behind the Ideas Advanced paywall ----- ### "Aha as a product management tool" — 5.0/5 > **DARYNA** | *18 June 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Great functionality covering different angles of product management > > **Cons**: Automation section has a lot to be improved > > Great tool, very nice UI, excellent support\! ----- ### "We're powerusers of Aha\! and it saves us so much time and hassle" — 4.0/5 > **Faizan** | *25 November 2025* | Leisure, Travel & Tourism | Recommendation rating: 7.0/10 > > **Pros**: I like the level of customization that is possible within the platform, how I can switch to different views and then also see what other team members are working with it allows for great project collaboration. The SSO is also a good feature too. > > **Cons**: The UI seems a bit dated and sometimes within this the features can be a bit misleading. I also found that sometimes to get the best out of the product you need to go through a lot of steps. > > I would say overall good. It's good for what we use it for which is building products used by millions of users. ----- Page: 1 / 24\ Next: [Next page](https://www.capterra.co.uk/software/144020/aha?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/144020/aha) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data