What Is Buffer?

Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try Buffer's suite of products for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively.

Who Uses Buffer?

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

Buffer Details

Buffer

Founded in 2010

Buffer Details

Buffer

Founded in 2010

Buffer videos and images

Buffer Software - The Buffer dashboard - thumbnail
Buffer Software - Custom posting schedule - thumbnail
Buffer Software - Tailored posts - thumbnail
Buffer Software - Analytics summary - thumbnail
Buffer Software - Buffer analytics - thumbnail

Compare Buffer pricing with similar products

Starting price

US$15.00/month
US$49.00/month
N/A
US$15.00/month

Free Version

Free Version Yes
Free Version Yes
Free Version No
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial No

Buffer deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • Webinars
  • Documentation

Features of Buffer

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Audience Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Multi-Channel Campaigns
  • Publish Scheduling
  • Reporting & Statistics
  • SEO Management
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Workflow Management

View full list of Content Marketing Software

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Customer Engagement
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Filtering
  • Image Library
  • Keyword Tracking
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Post Scheduling
  • Real Time Analytics
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Management Tools

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Marketing Tools

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Notifications
  • Blogs
  • Calendar Management
  • Chat/Messaging
  • Commenting/Notes
  • Contact Database
  • Content Management
  • Customisable Branding
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Data Security
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • File Management
  • Filtering
  • Forum / Discussion Board
  • Group Management
  • Knowledge Base Management
  • Live Chat
  • Media Library
  • Mobile Access
  • Monitoring
  • Online Forums
  • Personalisation
  • Real Time Notifications
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Role-Based Permissions
  • Single Sign On
  • Social Media Integration
  • Social Promotion
  • Tagging
  • Task Management
  • Third Party Integrations
  • User Management
  • User Profiles

View full list of Social Networking Tools

Alternatives to Buffer

More Buffer alternatives

Reviews of Buffer

Read all 1,151 reviews

Average score

Overall
4.5
Ease of Use
4.6
Customer Service
4.5
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Darien C.
Darien C.
Youth Pastor in Canada
Verified LinkedIn User
Religious Institutions, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

One of the best social media management platforms with a high price for teams

5 2 years ago

Comments: Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Pros:

Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Cons:

I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Sam B.
Course Creator in United Arab Emirates
E-Learning, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Buffer: Forget the Rest!

5 3 weeks ago New

Comments: I started using Buffer back in 2019, and have stuck with them since. I schedule content and promotions for a whole month in just 2 hours.

Pros:

Ease of use, it's affordable and offers monthly subscriptions. It's the only tool when it comes to social media that did the job as I wanted and needed.

Cons:

Until this moment there is nothing missing from Buffer. The ultimate social media management tool, and all you need.

Jennifer J.
Digital Marketing in US
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Platform is ok, not worth the money

3 2 months ago New

Pros:

Ease of use is the only up to this program.

Cons:

Expensive with too little benefit. If you want to pay a ton, just got to Hootsuite.

Leonardo M.
Leonardo M.
CMO in Germany
Verified LinkedIn User
Legal Services, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

It has all you need

4 2 weeks ago New

Pros:

It's easy to set up and get publishing - good for pros and people who are just starting.

Cons:

I believe there are tools out there that deliver the same value for less money. Can be expensive for some bigger teams.

Fabiola S.
Fabiola S.
Project manager in Spain
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great software for organizing social media strategy

5 6 months ago

Comments: It has been great. One of the greatest apps to save time monthly when it comes to content marketing

Pros:

I like the way it connects all my networks in just one place. Keeping organized my content schedule and save me time every month

Cons:

What i don’t like is that is falls short regarding Twitter as it doesn’t allow me to post polls or other advanced Twitter features