--- description: Discover the benefits and disadvantages of Buffer. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Buffer Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [Buffer](/software/143492/buffer) # Buffer Canonical: https://www.capterra.co.uk/software/143492/buffer Page: 1 / 61\ Next: [Next page](https://www.capterra.co.uk/software/143492/buffer?page=2) > Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard. > > Verdict: Rated **4.5/5** by 1491 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Buffer? We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 1491 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Buffer - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$6.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Buffer offers a range of pricing plans tailored to accommodate different social media management needs, from individuals just starting out to larger teams and agencies. Buffer also offers a 14-day free trial. All plans can be paid on either a monthly or yearly basis. Free plan: Free forever Essentials: $5 per month/channel Team: $10 per month/channel - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United Kingdom, United States ## Features - Automated Publishing - Campaign Management - Collaboration Tools - Content Management - Multi-Account Management - Multi-Channel Campaigns - Post Scheduling - Reporting & Statistics - Reporting/Analytics - Social Media Integration - Social Media Monitoring ## Integrations (35 total) - 123FormBuilder - Bottlenose - CoSchedule Marketing Suite - Crate - Curata - Cyfe - Databox - Determ - Eventbrite - Evernote Teams - Feedly - Google Calendar - Google Drive - IFTTT - Instagram ... and 20 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) ## Related Categories - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) - [Social Media Management Tools](https://www.capterra.co.uk/directory/30939/social-media-management/software) - [Content Marketing Software](https://www.capterra.co.uk/directory/30796/content-marketing/software) ## Alternatives 1. [Vista Social](https://www.capterra.co.uk/software/1021619/vista-social) — 4.9/5 (890 reviews) 2. [Publer](https://www.capterra.co.uk/software/177145/publer) — 4.8/5 (900 reviews) 3. [Instagram](https://www.capterra.co.uk/software/210721/instagram) — 4.7/5 (5144 reviews) 4. [Hootsuite](https://www.capterra.co.uk/software/121701/hootsuite) — 4.4/5 (3795 reviews) 5. [Zoho Social](https://www.capterra.co.uk/software/159351/zoho-social) — 4.7/5 (3388 reviews) ## Reviews ### "Plan and integrate your social posts" — 5.0/5 > **Emmeline** | *13 April 2025* | Publishing | Recommendation rating: 10.0/10 > > **Cons**: Nothing wrong with this platform, it’s excellent for integrating future posts on calendar > > Buffer is brilliant for creating, planning and scheduling your social media posts all in one platform, it’s excellent for integrating future posts on calendar. ----- ### "Buffer is a great tool with a Minor Limitation" — 5.0/5 > **Betty** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: The AI assistance for making the post content better which is one of the most important reason. > > **Cons**: The one downside I’ve encountered with Buffer is the text limit for Twitter/X posts. While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text. Overall, despite this minor limitation, Buffer remains a powerful and efficient tool for managing social media campaigns > > Using Buffer has been a transformative experience for managing my social media presence. The platform offers a seamless and efficient way to schedule and post content across various social media channels, including Twitter, Facebook, LinkedIn, and Instagram. Its intuitive interface and robust features have significantly streamlined my workflow, allowing me to focus more on creating engaging content rather than managing the logistics of posting. ----- ### "User friendly social media scheduler" — 5.0/5 > **Verified Reviewer** | *4 July 2024* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: User-friendly and great for posting and scheduling content across social media. Saves me time\! The free version which I use allows you to post to three accounts which is great. > > **Cons**: There isn't much to dislike about the free version. > > Time saver, user-friendly scheduler. I really like it. ----- ### "Great Social Media Planning Tool" — 5.0/5 > **Andy** | *4 July 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Buffer has a great UI, its easy to navigate. I also like the Ai assistant it generates the text for social media posts for you. > > **Cons**: Not much bad to say about it to be honest if I had to pick something it would be that sometimes it takes a while to load after logging in. > > Buffer is a great product. I enjoy using it. ----- ### "Makes Social Updates Simple" — 5.0/5 > **Thomas** | *19 May 2024* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: I signed up for Buffer years ago. Makes weekly posts on X and LinkedIn easier. Saves me a lot of time. > > **Cons**: Nothing to complain about. It does what’s it’s supposed to do. ----- Page: 1 / 61\ Next: [Next page](https://www.capterra.co.uk/software/143492/buffer?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/143492/buffer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data