What is Buffer?

Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try Buffer's suite of products for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively.

Who Uses Buffer?

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

Where can Buffer be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Buffer
  • Founded in 2010
  • Chat

Countries available

Canada, United Kingdom, United States

Languages

English

About the vendor

  • Buffer
  • Founded in 2010
  • Chat

Countries available

Canada, United Kingdom, United States

Languages

English

Buffer videos and images

Buffer Software - The Buffer dashboard
Buffer Software - Custom posting schedule
Buffer Software - Tailored posts
Buffer Software - Analytics summary
Buffer Software - Buffer analytics
View 6 more
Buffer video
Buffer Software - The Buffer dashboard
Buffer Software - Custom posting schedule
Buffer Software - Tailored posts
Buffer Software - Analytics summary
Buffer Software - Buffer analytics

Compare Buffer pricing with similar products

US$15.00/month
Free Version
Free Trial
US$49.00/month
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N/A
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US$15.00/month
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Features of Buffer

  • Automated Publishing
  • Campaign Management
  • Collaboration Tools
  • Content Management
  • For Small Businesses
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Post Scheduling
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion

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Reviews of Buffer

Average score

Overall
4.5
Ease of Use
4.6
Customer Service
4.5
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Elizabeth
Elizabeth
Owner in US
Verified LinkedIn User
Online Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to use and essential for my business

5.0 2 years ago

Comments: Buffer is one of the more inexpensive social media scheduling and tracking sites. I really like how easy it is to link all my different social media accounts and schedule my posts ahead of time. It also makes it really easy to post to all my social media accounts at once. I like the browser extension that allows me to buffer an image, website, or page on the fly. I also use their app on my smartphone. It gives me all the tools I need for only about $8 per month. I also like that it offers analytics and tracking information on my posts. You can also republish an old post. Another feature I love is the ability to see all your post comments and comment back from Buffer.

Pros:

The ability to link to all different social media accounts. The extension for the web browser is amazing and easy to use. The app for the smartphone is also very easy to use. The free version also has a lot of features. If you do not have a lot of social accounts, the free version works perfectly. You can track the engagement and analytics of your posts. You can actually comment and engage on your posts from the website or app! It's very inexpensive.

Cons:

Nothing really. Sometimes a post gets blocked because of the link, but that's an issue with the social media site and not Buffer directly.

Elle
Business Owner in Spain
Leisure, Travel & Tourism, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A great intro for beginners

4.0 2 months ago New

Comments: It's perfect for anyone running one or two social media accounts

Pros:

Buffer is ideal for those that are new to automating Social media posts. It's super simple

Cons:

I wish it was lower in price for those of us who run several accounts at once.

Darren
Presenter in Spain
Broadcast Media, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great at the basics, although lacking some features found elsewhere.

3.0 2 months ago New

Comments: This is a good product for simple easy to use scheduling. The service never failed me, however missing features meant I couldn't continue using this product.

Pros:

Great, reliable and very simple to setup and use.

Cons:

For its price Buffer is missing some key features. The deal breaker for me was the lack of reposting within the mobile app

Yasser
Yasser
Chief Executive Founder in Egypt
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Alternatives Considered:

End-to-End Social Media Management for Ultimate Growth

4.0 3 months ago

Comments: Buffer is our essential social media management tool for managing over 50+ profile and pages on different social networks like Facebook, Instagram, Twitter and LinkedIn. We're a Digital Marketing agency and we've achieved a lot of success with our successful clients through Buffer, We fully depend on it for scheduling posts on each network and for generating reports and insights about our performance to enhance it by curating a better content in the future. It's very helpful and essential to all digital marketing agencies.

Pros:

Buffer is our favorite platform for measuring and analyzing the performance of our content through the most in-depth insights across different social media channels for a better and deeper understanding about what's working with your audience and what's not, We like the audience demographics for letting us find out if we're reaching the right audience or not, also the boosted post insights to compare the results between organic posts and paid posts, and the best overall is the account analytics to track engagement metrics for every single account in every channel and compare their results in the end for maximizing our growth rate and improving the performance to the max.

Cons:

They really need to involve more AI/ML technologies into Buffer for enhancing the tools like for creating a better content recommendation algorithm and also for the insights and reporting, AI would be very helpful in generating artificial intelligence reports based on goals we set as Google Analytics and such tools like it, We're in the age of AI and it's very essential now in every tech product.

Meghann
Marketing Administrator in US
Legal Services, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

LOVE Buffer!

5.0 4 weeks ago New

Pros:

Ease of use, reporting on analytics from social media platforms, and allows you to pre-schedule posts in advance which allows plenty of time to focus on other items.

Cons:

Buffer requires a certain aspect ratio when scheduling posts for Instagram. It's annoying that if it's not that ratio, it won't post or it will send a reminder to my phone to post it myself.