Prezly

"Best software out there!"

Comments: I only wish I had discovered it sooner!

Pros: So easy to use. After 20+ years using ACT!, making this change was the best decision I ever made!

Cons: There are no con's to using Prezly... Not one.

"Prezly"

Comments: We are a small non-profit organization that needed to create and maintain communication with different audiences: funders, donors, team, community, media, other institutions, etc. Prezly gave us the opportunity to communicate with all of these audiences using a simple and smart interface.

Pros: The software is in constant update and upgrade, this is important. Ease of creating content. Possibility to create newsrooms in different languages. Mailbox integration. Contact enrichment.

Cons: Not being able to customize the captions of images. Not being able to create columns easily without going back to a developer. Not being able to create permissions for newsrooms (newsrooms accessed through a password only).

"Prezly is the easiest solution to manage press and bloggers data"

Comments: For now on, I'm only using Prezly as a database (not as a way to send press releases). Why is it so?
Because I still miss some functionalities to be able to do so.
We're working as a team on different client, and sometimes, I'd like my colleagues to have a look at the list of journalists/bloggers I selected. With Prezly, it is not possible to save a list, make comments and tracked adaptations.
I also miss a place to put the unique visitors/month for a blog (not ideal to use the comments sections).
Anyway, Prezly is really easy to use! Everything is logical and well designed.

"Prezly makes my work enjoyable"

Comments: Prezly is the ebst as we are able to share content timely, easily and with a large group of people. Some platforms are difficult as we are suppose dto share with a very limited number of people. Also with Prezly we can share quite a lot of multimedia content which is great i.e. videos, photos, Gifs etc without hussles.

Pros: I like the press release dissemination function as Im able to track who ahs seen our content, how many times for example and we can follow up with a telephone pitch more easily. It is easy to use and the Prezly team is at hand to help all the time.

Cons: I would be glad to have an all in one platform to enable media monitoring of the packages we would have sent, automatic updates of our contacts as it is time consuming to manually update contacts in the database. .

"Great platform for PR trainees, students and seasoned professionals alike."

Pros: We were searching for a platform we could work with in order to teach our students how to write press releases in the social media ages. Such was the largely negative response that we received from Prezly's competitors that I funded my own simple app. Then Prezly came along and they recognised that our students could well be customers of the future. Prezly is intuitive, comfortable to use and extremely powerful as a one stop PR shop. Support is excellent. Even when we had a glitch on billing, they restored access at the weekend immediately upon the ticket being raised. I have no hesitation in recommending Prezly to any forward thinking PR agency or indeed trainer like myself.

Cons: At first I felt that the contact building element was not quite as strong as the competition, but then again Prezly is GDPR friendly and it is a case of building your own contacts. Otherwise spamming hundreds of contacts is simply unethical and doesn't work as a tactic anyway. Possibly it could be improved with a press release template wizard and maybe the equivalent for feature/blog writing. What is for sure that the team listens and acts. So I am sure these features will come on board eventually if enough of us request them.