Prezly

"A Great Alternative To Email Blast Systems"

Comments: The team is supportive and helpful and customer service is top notch.

Pros: I had been sending out press releases for years using Constant Contact and iContact but was introduced to Prezly by a business associate. I think it is a great option to manage all PR contacts on multiple lists, tag them by media type or client, set up newsrooms, add in photography and blast out. You can also track who is opening your releases and pitches.

Cons: Some of the features don’t really work like seeing who is clicking through to a client website or who has opened pitches but I am sure they are working on that.

"Prezly is the easiest solution to manage press and bloggers data"

Comments: For now on, I'm only using Prezly as a database (not as a way to send press releases). Why is it so?
Because I still miss some functionalities to be able to do so.
We're working as a team on different client, and sometimes, I'd like my colleagues to have a look at the list of journalists/bloggers I selected. With Prezly, it is not possible to save a list, make comments and tracked adaptations.
I also miss a place to put the unique visitors/month for a blog (not ideal to use the comments sections).
Anyway, Prezly is really easy to use! Everything is logical and well designed.

"Prezly lightens my load"

Comments: We are saving time by using Prezly, we are distributing huge files without worries of them bouncing back and we are easily targeting the right audience by using Prezly.
We have used Prezly for more more than 3 years now and we are happy with the service as well as the support from the team.

Pros: I use various features on Prezly but of these, the most impactful ones are the media tags, email campaigns and emailer open rate reports. Gone are the days when I would have to pitch to each and every journalist on my contact list via email. Prezly has lightened my load by creating tags that I use to send timely, relevant content to very specific journalists interested in a particular subject rather than spraying and praying the content will be used. Prezly has also helped to send bigger multimedia files at once including videos, audio, photographs, press releases, or graphics without worrying about the size of the file. You cannot do this with emails, hence Prezly has come in handy. To add a cherry on top, Prezly gives reports on how an email campaign was received by the recipients. This helps me follow up with journalists who will have opened the campaign with much confidence and ask if they will publish the content or if they are interested in getting more information or doing interviews.

Cons: I have not personally worked with segments much, so it's one area I would love to try out at some stage. I have also often asked if there is a way Prezly can have an all-in-one package where they also offer media monitoring for the emailers we send out in terms of the actual coverage from media outlets. The reason is that it becomes costly for us to then source out the media monitoring service to another company, but if Prezly can have this service as well that would be appreciated.

"Prezly is a PR solution from novice to pro."

Pros: Being able to add stories is one thing, but to add video or pictures to your story is a game changer.

Cons: I’m all about organization. That means utilizing categories to help flow is necessary, but categories are not available on the first tier level plan of newsrooms. Instead I have to come up with other ways to make categories within a program that makes them. It adds time to the process.

"Best software out there!"

Comments: I only wish I had discovered it sooner!

Pros: So easy to use. After 20+ years using ACT!, making this change was the best decision I ever made!

Cons: There are no con's to using Prezly... Not one.