15 years helping British businesses
choose better software

What is ActiveDEMAND?

ActiveDEMAND is a complete all-in-one marketing infrastructure for established agencies looking to profitably scale their operations.

The fully white-labeled marketing automation system includes email marketing, workflow automation, call tracking, forms, landing pages, social posting, data attribution, funnel building with real-time data, revenue tracking and reporting.

Plus agency features like account managmennt, share assets across sub-accounts and more.

Who Uses ActiveDEMAND?

ActiveDEMAND is an integrated marketing platform designed for digital marketing agencies and helps them scale their business by delivering and DEMONSTRATING real value to clients.

ActiveDEMAND Software - Get the right KPIs in front of your clients
ActiveDEMAND Software - Branded Client Dashboards
ActiveDEMAND Software - Branded Automated Email Reports
ActiveDEMAND Software - Funnel Builder and Real Time Attribution
ActiveDEMAND Software - CRM integrations to track Revenue Attribution

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Reviews of ActiveDEMAND

Average score

Overall
4.2
Ease of Use
3.7
Customer Service
4.4
Features
4.2
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Tim
Tim
Managing Director in US
Verified LinkedIn User
Food & Beverages, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

ActiveDEMAND - A hidden gem

5.0 6 years ago

Comments: We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

Pros:

ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Cons:

The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

ActiveDEMAND Response

6 years ago

Hi Tim, Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it. Thanks again! The ActiveDEMAND Crew

Christina
Director of Digital Marketing in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Active Demand from an Agency Perspective

4.0 4 years ago

Comments: Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive.

Pros:

The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches.

Cons:

My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short.

ActiveDEMAND Response

4 years ago

Hi Christina, Thank you for taking a moment to give us a review. We appreciate all feedback as it helps us improve our software. We are sorry to hear you are having some issues - specifically with real-time reporting. We do have real-time dashboard widgets for email campaigns and we encourage chatting with our support team to answer questions about how to set it up - they are super friendly and helpful. Thank you again for your comments!

Jeff
Sales Director in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Might be great software, but...

3.0 6 years ago

Pros:

It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Cons:

I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

ActiveDEMAND Response

5 years ago

Hi Jeff, Thank you for the honest feedback. One of the main reasons people choose ActiveDEMAND is our deep integration with CRMs. There is a lot of information that can pass between ActiveDEMAND and the CRM and back again, thus it does require planning to ensure the integration is meeting the business requirements. Turning everything on and pushing everything ActiveDEMAND has into the CRM is technically possible, but not recommended. Sales people need information, not data. Most people are not used to having the capability of driving so much information into the CRM (like we provide) ... someone thought it would be useful to get EVERYTHING into the CRM (like ice cream, a little is great, a lot must be AWESOME!) which caused your early issues. We do not charge for CRM integration services, our consultants are always available to review an integration. Please take advantage of our exceptional support staff, we are here to help. The ActiveDEMAND team.

Victor
VP Sales & Marketing in Canada
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Everything I need to run the company and more

5.0 4 years ago

Comments: I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast.

Pros:

It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented.

Cons:

Workflow designer can be a slow on on very large workflows.

ActiveDEMAND Response

4 years ago

Hi Victor. Thank you for your positive comments. We are very happy to hear that ActiveDEMAND is meeting your needs and expectations. And we are making improvements all the time - the speed of the platform being a particular focus - and we have recently improved the speed of our workflows. We hope you notice the change. Thanks again!

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

My Experience with Active Demand

4.0 4 years ago

Comments: Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use.

Pros:

The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added.

Cons:

I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages.