What Is ActiveDEMAND?

ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs.
Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media.

Who Uses ActiveDEMAND?

ActiveDEMAND is a flexible, affordable marketing platform designed for Marketing Agencies and SBM marketers.

ActiveDEMAND Details

ActiveDEMAND

Founded in 2012

ActiveDEMAND Details

ActiveDEMAND

Founded in 2012

ActiveDEMAND videos and images

ActiveDEMAND Software - Geo Reporting - thumbnail
ActiveDEMAND Software - Drag-and-Drop Workflows - thumbnail
ActiveDEMAND Software - Web Forms - thumbnail
ActiveDEMAND Software - Full Campaign Management - thumbnail
ActiveDEMAND Software - Real-Time Dashboards - thumbnail

Compare ActiveDEMAND pricing with similar products

Starting price

N/A
US$45.00/month
US$50.00/month
US$895.00

Free Version

Free Version Yes
Free Version Yes
Free Version Yes
Free Version No

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

ActiveDEMAND deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of ActiveDEMAND

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behaviour Tracking
  • CRM
  • Campaign Management
  • Campaign Personalisation
  • Campaign Segmentation
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Data Synchronisation
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Pipeline Management
  • Pipeline Reports
  • Prioritisation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Media Integration
  • Target Account Identification
  • Task Management
  • Third Party Integrations
  • Visitor Tracking
  • Web Forms
  • Workflow Management

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  • API
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  • Activity Tracking
  • Analytics/ROI Tracking
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  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management

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  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Dialer
  • Automatic Call Distribution
  • CRM
  • Call Centre Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Scripting
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Caller ID
  • Caller Profiles
  • Campaign Analytics
  • Campaign Management
  • Computer Telephony Integration
  • Contact Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Forms
  • Customisable Reports
  • Data Import/Export
  • IVR / Voice Recognition
  • Keyword Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Monitoring
  • Multi-Campaign
  • Performance Management
  • Predictive Dialer
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integrations
  • Visitor Tracking
  • Voice Mail

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  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

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  • API
  • Access Controls/Permissions
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  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audit Management
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  • Compliance Management
  • Configurable Workflow
  • Consent Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Mapping
  • Data Storage Management
  • Data Visualisation
  • Document Management
  • Document Storage
  • Document Templates
  • Drag & Drop
  • HIPAA Compliant
  • Incident Management
  • Monitoring
  • Multi-Language
  • Multiple User Accounts
  • PCI Compliance
  • PIA / DPIA
  • Policy Management
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Risk Alerts
  • Risk Analytics
  • Risk Assessment
  • Risk Management
  • Role-Based Permissions
  • Sarbanes-Oxley Compliance
  • Search/Filter
  • Secure Data Storage
  • Security Auditing
  • Self Service Portal
  • Sensitive Data Identification
  • Single Sign On
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • Workflow Management

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  • Dashboard
  • Data Extraction
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  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Management
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Multi-Campaign
  • Online Forms
  • Pipeline Management
  • Prospecting Tools
  • Real Time Notifications
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  • Lead Engagement
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  • Campaign Planning
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  • Channel Attribution
  • Charting
  • Content Management
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  • Customer Journey Mapping
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  • Customisable Branding
  • Customisable Reports
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  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
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  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
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  • Keyword Tracking
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Monitoring
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  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
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  • Conversion Tracking
  • Customer Database
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  • Multivariate Testing
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  • Sales Analytics
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  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Filtering
  • Image Library
  • Keyword Tracking
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  • Multi-Channel Management
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Reviews of ActiveDEMAND

Read all 72 reviews

Average score

Overall
4.2
Ease of Use
3.6
Customer Service
4.5
Features
4.2
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Tim H.
Tim H.
Managing Director in US
Verified LinkedIn User
Food & Beverages, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

ActiveDEMAND - A hidden gem

5 3 years ago

Comments: We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

Pros:

ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Cons:

The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

ActiveDEMAND Response

3 years ago

Hi Tim, Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it. Thanks again! The ActiveDEMAND Crew

Christina S.
Director of Digital Marketing in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Active Demand from an Agency Perspective

4 last year

Comments: Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive.

Pros:

The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches.

Cons:

My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short.

ActiveDEMAND Response

last year

Hi Christina, Thank you for taking a moment to give us a review. We appreciate all feedback as it helps us improve our software. We are sorry to hear you are having some issues - specifically with real-time reporting. We do have real-time dashboard widgets for email campaigns and we encourage chatting with our support team to answer questions about how to set it up - they are super friendly and helpful. Thank you again for your comments!

Jeff H.
Sales Director in US
Computer Software, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Might be great software, but...

3 3 years ago

Pros:

It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Cons:

I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

ActiveDEMAND Response

3 years ago

Hi Jeff, Thank you for the honest feedback. One of the main reasons people choose ActiveDEMAND is our deep integration with CRMs. There is a lot of information that can pass between ActiveDEMAND and the CRM and back again, thus it does require planning to ensure the integration is meeting the business requirements. Turning everything on and pushing everything ActiveDEMAND has into the CRM is technically possible, but not recommended. Sales people need information, not data. Most people are not used to having the capability of driving so much information into the CRM (like we provide) ... someone thought it would be useful to get EVERYTHING into the CRM (like ice cream, a little is great, a lot must be AWESOME!) which caused your early issues. We do not charge for CRM integration services, our consultants are always available to review an integration. Please take advantage of our exceptional support staff, we are here to help. The ActiveDEMAND team.

Victor M.
VP Sales & Marketing in Canada
Information Technology & Services, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Everything I need to run the company and more

5 last year

Comments: I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast.

Pros:

It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented.

Cons:

Workflow designer can be a slow on on very large workflows.

ActiveDEMAND Response

last year

Hi Victor. Thank you for your positive comments. We are very happy to hear that ActiveDEMAND is meeting your needs and expectations. And we are making improvements all the time - the speed of the platform being a particular focus - and we have recently improved the speed of our workflows. We hope you notice the change. Thanks again!

Verified Reviewer
Marketing Manager in Canada
Verified LinkedIn User
Food & Beverages, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

My Experience with Active Demand

4 last year

Comments: Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use.

Pros:

The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added.

Cons:

I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages.